43 posts categorized "EgoSystem EcoSystem"
November 06, 2012
October 23, 2012
This is a very nicely recorded video (thanks to the BBC NI and their fabulous studio in Belfast) and I cover a lot of ground as far as the future of media is concerned; one of my best talks on this topic, to date, imho:) Enjoy and share!
You can download the PDF with most of the slides here , or just browse my Slideshare channel. In this talk I cover most of the key topics such as 'the people formerly known as consumers', the shift from ownership to access, advertising becoming content, independence replaced by Interdependence, the end of attention monopolies, the social OS aka SoLoMo.
Special thanks to the BBC NI for making a great video and sharing it with me and everyone else. Also special thanks to Tiffany Shlain and her great work - be sure to watch 'Connected the Movie' asap!!
October 19, 2012
To my Brazilian friends and tweeps: please join me for this great event at the Museum of Sound in Sao Paulo, November 5 2012: from Ego to Eco
BIG ANNOUNCEMENT to my Brazilian friends and tweeps: please join Gerd on November 5 2012 for this very promising event at the Museum of Sound in Sao Paulo, organized by Gilson Schwartz and Joe Tripician in Sao Paulo
Do Ego ao Eco ao Ícone. Rumo ao futuro sustentável pela economia criativa com Gerd Leonhard Dia 5 de novembro das 9h às 12 horas ao Museu da Imagem e Som, São Paulo. Participação de Davi Nakano (POLI-USP) e Gilson Schwartz (ECA-USP). Qual a relação entre economia verde, inovação tecnológica e novas mídias.
Data: Dia 5 de novembro das 9h às 12 horas
Local: Museu da Imagem e Som - Avenida Europa, 158, Jardim Europa, São Paulo - SP, Brasil
Register here (150 Reals)
Find out more about Gerd's Ego to Eco meme
Also speaking with me are:
Davi Nakano: Professor Doutor da Escola Politécnica-USP
Revisor do International Journal of Production Economics
Especialista em Economia Criativa e Gestão do Conhecimento.
Gilson Schwartz: Programa de Pós-Graduação em Meios e Processos Audiovisuais (PPGMPA-USP)
Programa Interdisciplinar de Pós-Graduação Humanidades, Direitos e Outras Legitimidades (FFLCH-USP) Grupo de Pesquisa Cidade do Conhecimento.
September 06, 2012
My final words on this:))) And be sure to read this 'evidence' via Hypebot, too
August 30, 2012
This video below is one of my favorite presentations (if I may say so, myself); it just went live on my Youtube channel and on my Blip.tv video feed (use this one to download the whole thing or just subscribe to it on iTunes).
This is the complete recording of my intervention (another fancy term for... presentation) at the 7th SYSTEMATIC PARIS-REGION conference in Paris on June 20, 2012, on the topic of The Future of Technology in a Digital Society. You can download the PDF with the slides, here. Topics include the future of media, OTT, advertising, business models, search vs social, the coming telemedia era and much more. Thanks to Systematic for making this available!
July 25, 2012
Some of you may have heard that I am working on a new book called "From Ego to Eco - why business as usual is killing us and what to do about it". You can see some of my early work on this powerful meme here and here; and below is a first image gallery about this. Enjoy, and send some feedback if you like.
July 05, 2012
Futurist and Keynote speaker Gerd Leonhard at EcoSummit 2012 in Berlin (http://ecosummit.net/) speaking on "the journey from Ego to Eco", see the slideshow here: http://www.slideshare.net/gleonhard/from-ego-to-eco-the-future-of-energy-ecosummit-2012-berlin More on the Ego To Eco topic can be found at http://www.gerd.fm/egotoeco Original post via EcoSummit and http://youtu.be/SA6css-UfpY
June 20, 2012
Some quotes from Yoshai Benkler's latest book: The Penguin and the Leviathan: How Cooperation Triumphs over Self-Interest
Via my Kindle shared bookmarks feed, some seriously insightful stuff from one of my favorite intellectuals, Yoshai Benkler.
"The shift toward a more optimistic, human, and humane view (of human society) —that we as individuals can be motivated to productive ends by engaging one another socially and creating collaborative relationships—extends far beyond the business world or the networked environment"
"Through the work of hundreds of scientists, we have begun to see mounting evidence in psychology, organizational sociology, political science, experimental economics, and elsewhere that people are in fact more cooperative and selfless, or at least behave far less selfishly, than most economists and others previously assumed..."
"In practically no human society examined under controlled conditions have the majority of people consistently behaved selfishly.. The promise of cooperation is not some silly utopian dream. It is grounded in some of the best work and most rigorous research in behavioral science"
"When any relatively stable and coherent system—an economy, a country, or a community—suffers a shock, it leads to a new flexibility, a new openness to different ways of explaining our world and organizing our lives. This is the way we come to reexamine old practices, try new ones, and adapt to the changes happening around us..."
June 13, 2012
One of my 'best' talks on this topic, at the DoLectures in beautiful Wales, in 2010
May 31, 2012
My proposal to the Swiss government and the Swiss music industry: Die Musik Flatrate - das Schweizer Modell (in German!)
I just finished this open letter to the Swiss government and the music industry, proposing a new, standardized digital music license, and a digital music flat rate of 1 Swiss Franc per week per user, paid by the retailers or telcos or the users.
Note: The PDF is in GERMAN until I get around to translating it: http://db.tt/IfIYAS3U
The blog post on my German site is here: http://www.gleonhard.com/2012/05/die-musik-flatrate-ein-schweizer-modell.html
More very soon!
PS: This video says it all, really, and in English:))
May 17, 2012
Roger Tagholm at Publishing Perspectives just published a nice review of the World eReading Congress in London, on Tuesday, where I had the pleasure of doing the opening keynote. The 6MB low-res PDF can be downloaded via this link: Download Ereading congress london gerd Leonhard (note: this is quick version, better resolution soon on Slideshare).
Here are the best snippets from Roger's review (and the rest of it is a good overview, as well!)
By Roger Tagholm
"Access not ownership, relationships not transactions and concerns over who owns the channel to market – these were some of the themes of the second World E-Reading Congress which began in London on Monday. Once again, organizers Terrapin had assembled a powerful line-up of speakers who provided a one-stop take on what is happening in the digital space. From “haptic technology” (from the Greek Haptikos, “pertaining to the sense of touch”) to “lean back” readers, this was also the place to get a jargon update and phrase fix.
The View from a Futurist
Media Futurist Gerd Leonhard kicked things off. He believes the debate will soon be about access, not ownership and said that “for those over 30 it’s very hard to understand this switch. There will be some ownership, but it won’t grow. With music, iTunes sales are flat, but streaming is growing. It will happen with books. A Spotify for books will come. If a student wants 300 books, he’ll buy a three-year subscription”. Small examples of that already exist, but Leonhard means on a mass scale, such as that being contemplated in Brazil “where the government is looking to buy 100 million devices for students so they don’t have to buy the physical books”.
He believes there is more to the future than walled gardens and that “humans need meaning, not just cool technology. In the end, meaning is money. Apple has meaning, even though it is a totally walled garden — an oligopoly, a cult.” During the next three to five years he thinks we will see telemedia convergence. “The telecoms industry will realize that it will have to make deals with ISP operators to sell content — so that if you buy this SIM card, for example, you can get ten books.
“For the consumer, access to content will become much cheaper. We cannot force the consumer to pay the same for digital as physical. Technology owners reads more, so why penalize them? We need to innovate now to keep them.”
Sharing, he maintained, should be “non-negotiable. Sharing does not create economic damage.” Publishers must engage with their customers; attitudes to piracy must be rethought (“piracy happens when motivation meets opportunity”); and publishers must build value around content “because payment works if the context is right — if there is a reason, people will pay.”
Added note: "Duncan Edwards, President and CEO of Hearst Magazines International, took an entirely different view on pricing. “We have discovered that, because of the ease of use, people are prepared to pay as much — or even more — for the digital versions of our magazines.”
Really? Not sure that maybe that have just discovered their own desire to get as much as before, and found some willing fans - rest assured, this won't last. Look at iTunes and the music industry:) People will not continue to buy songs for €1 every time they are interested. Unsustainable, imho:=)
May 04, 2012
Check it out. Thanks to Ericsson for the nice production work.
See more videos at http://www.ericsson.com/campaign/20about2020/.
"Music used to be a product that we bought piece by piece. Now it is becoming a public utility, says media futurist Gerd Leonhard, who argues that we will soon be constantly connected to an infinite library of songs. And when music is like water or electricity, our friends become the new music critics..."
April 28, 2012
This is the complete (approx 80 minutes) video of my keynote at the HBR Poland conference in Warszawa March 16 2012. The slides are sometimes a bit hard to see as the video zooms back and forth so if desired you can download the complete PDF (high-res, 26MB) with my slides via http://db.tt/JmKiJyQh (creative commons non-commercial attribiution licensed, as always).
Topic: "The future of business: how to benefit from the global shift to a networked society"
The Internet, or to be more precise, the mobile and social 'Internet 2.0' that has exploded in the past 2 years, is dramatically changing the way we find and are found, how we relate to our customers (and vice versa), and by extension how we buy and sell. In a networked society, the-people-formerly-known-as-consumers are becoming more powerful by the minute; transparency rules and more often than not, interaction comes before transaction and attention is the currency. In this digital world, data is indeed the new oil, brands are publishers, and ecommerce almost entirely becomes mobile and social - and this has significant impact on B2B sectors, as well. Gerd will share his foresights on where things are headed in the next 3 years, provide examples of best practices and illustrate the biggest opportunities and how to prepare for them. The future of business is interdependent, real-time, social, local and mobile - get ready.
April 09, 2012
Just found this really interesting and thoughtful piece via DataMotive (high-lights, and some links added by me)
"Adam Smith makes a strong and eloquent argument why these silo’s are erroneously seen as a profitable system (by those in control) yet limit the growth of the wealth for all. A more liberal economy would open the door for more specialization and therefore a way higher productivity, for more competition and therefore the push to innovate. More specialization requires a larger “ecosystem” to sell to and to source from in order to get what you need to thrive, aka a large geography/economy to trade with without hindrance. ( The key enabler is trust: without trust the edifice collapses, something we painfully are reminded of these days). The enormous benefit is a much larger wealth for everyone, lifting the boat to unforeseen heights: the title is “The Wealth of Nations”, not “The Wealth of Individuals” and for a very good reason.
This “liberal” (relatively to what was practice in the 1700′s) view is nowadays something like the 11th Commandment, yet in his day and age it must have been revolutionary. Scary for the powers that be: how can anyone believe that relinquishing power and embracing uncertainty will turn out to be a good thing? More precisely, turn out to be a good thing for you yourself? The more amazing it is that this book has been so influential, that it marks a turning point where this more open economic structure became accepted as a generator of wealth for everyone.
We need a new Adam Smith nowadays, one that explains these old maxims again but now framed for the information economy. In my opinion we are still in the 1700′s of the information economy : copyright laws, intellectual property laws and patent laws take us where no law has gone before, only to carve out copyright guilds, create absolute IP monopolies and sustain patent oligarchies that wage ridiculous battles. A mistaken belief that information has monetizeable value and therefore needs to be locked up. The historic lesson seems forgotten that oligarchies and monopolies stifle growth, that we only can grow by building upon each others efforts. Sharing and trading of (in this case) information will lead to an explosion of productivity and wealth for everyone..."
This is as good of a summary as I anything I could provide: in order to prosper in the future, the 'wealth' of nations- and the 'wealth' i.e. scope of the commons - must matter more than the wealth of individuals (or indeed, individual companies or organizations) - we must move from Ego to Eco (as in... networked, not (just) as in 'green) - see this video of my latest talk on this topic.
March 22, 2012
The EcoSummit 2012 in Berlin was my first speaking gig with an entirely new slide design and branding, created by AlpernCreative in Switzerland. Please let me know how you like it (and yes, the content, too:). Hopefully we will have a video soon, as well. See some related resources, here. Cross-posted at GreenFuturist.