Free webinar on September 4, 2012: Future of Television: Social, Mobile, Over-the-top...? (Stowe Boyd and Gerd Leonhard)

Please join me for this unique event (there is no charge except for your attention:)

The Future of Television: Social, Mobile, Over-the-top? With Stowe Boyd and Gerd Leonhard (The Futures Agency) on Sep 4, 2012 5:00 PM CEST

Social web strategist, speaker and blogger Stowe Boyd and futurist, speaker & author Gerd Leonhard are delighted to present this 60-minute, free webinar based on a white paper jointly developed by Stowe Boyd and TheFuturesAgency entitled 'social TV and the second screen'.

You can read more about here  (and download it via the link or directly, here )

"The overlap of social media and TV represents a huge opportunity for those that truly understand and internalize, embrace and partake in these changes, and that welcome this dawning networked, interdependent and many-to-many society"

Stowe and Gerd will briefly present some select slides and updates on the topic of the future of television (10-15 minutes each), followed by a Q&A session with the participants.

The emphasis of this event is on allowing plenty of time for questions and discussion; both via chat as well as via audio (upon individual invitation only).

THIS EVENT IS LIMITED TO 100 PARTICIPANTS. Please sign up early and be sure to show up at least 30 minute prior to the starting time to avoid disappointment.

Stowe and Gerd are both members of The Futures Agency network and often work together holding seminars and think-tank events for media and technology companies, around the globe see http://www.thefuturesagency.com/about

Find our more about Stowe Boyd
http://worktalk.ly/about_stowe/
https://twitter.com/stoweboyd/
http://www.thefuturesagency.com/stoweb

Find our more about Gerd Leonhard:
http://www.thefuturesagency.com/gerd
http://www.gerdfuturist.com
Blog: http://www.mediafuturist.com/
Mobile apps: http://road.ie/futurist
The Future of Business blog http://www.futureof.biz/
Videos: http://www.youtube.com/gleonhard
Twitter: http://www.twitter.com/gleonhard
More links: http://about.me/mediafuturist


After registering, you will receive a confirmation email containing information about joining the webinar.

See you there:)

 

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Businesses to enter a new era of decentralisation (says Ricoh study, and I agree)

Absolutely agreed. This is a huge powershift. Get ready to be disrupted. Read more here.

"London, 16 February 2012 - New figures from a study sponsored by Ricoh show that by 2020 the impact of new technology in the workplace will force businesses into a new era of decentralisation. The research , conducted by the Economist Intelligence unit, shows that 63 per cent of business leaders predict a shift towards a more decentralised business model and that responsibility for business decision making will move from centralised management boards towards individual employees.  “We believe that businesses will be more process orientated, ensuring that critical information is more centralised and data can be received, stored and retrieved by employees. This will mean decision making can be less hierarchical and allow employees, who are collaborating directly with customers, to make important business decisions, without delay,” says David Mills, Executive Vice President, Operations, Ricoh Europe.

Supporting closer customer collaboration is essential as by 2020, business leaders believe that customers will be the main source of new product or service ideas.   Furthermore, 86 per cent of business leaders agree that customers will become an integral part of internal decision-making and that project teams will typically include people from outside the organisation such as customers and business partners... In the future, there will also be a need to consider how experts outside the organisation can input and retrieve information to act on behalf of the business. 85.7 per cent of business leaders agree that project teams will typically include members from outside the organisation (for example, customers, partners, communities)... Mills says, “In the new era of decentralisation it will be essential for businesses to do more to adapt to the digital world, especially as critical information will need to be accessed by employees, many of whom will be working virtually or outside the business..."

 

Related articles

• Midem 2012: Understanding Marketing in a Networked Society (video) (mediafuturist.com)
• Distribute control to adapt (stoweboyd.com)
• "The business climate has entered a next-two-hours era, which I call the Age of Flux. This time,..." (futureof.biz)
• Must-read: Jeremy Rifkin: Energy-sharing is the new internet (Wired UK) (mediafuturist.com)
• "Across the board we are in an era of almost unprecedented creative destruction of institutions and..." (futureof.biz)

Rupert Murdoch Calls Google a "Piracy Leader"

My comment: mind-boggling numb-skullness:)

"News Corp. CEO Rupert Murdoch has only been on Twitter for two weeks now, and I’m now dubbing him the new @ShitMyDadSays. He holds nothing back on the social site, and has already stirred up some stuff by admitting MySpace screwed the pooch.

via thenextweb.com

Related articles

• Pirates! Rupert Murdoch Rails About Obama, Google, and Silicon Valley (allthingsd.com)
• Google is aiding piracy, says Murdoch (theage.com.au)
• Good read: Rolling Stone Australia: albums - the next generation (quotes Gerd) (mediafuturist.com)

Announcing my new Kindle book "The Future of Content"

Today is a very big day for me. My new Kindle book "The Future of Content" just went online at Amazon, and is already gaining a lot of traction. You can view a very short video greeting about the book on my GerdTube channel (Youtube:) 

Of course I would be very happy if you would consider buying the book for yourself (only $3.90, Kindle-only) but beyond that it would be really great if you could help me spread the word via rating and / or 'liking' the book on the Amazon.com page, tweeting about it or just forwarding this mail to some friends that may be interested.

As you probably know, I have published my last 3 books as free pdfs (which are quite popular) but really wanted to try something new with this book; after all reading on the Kindle is a much better experience than reading a PDF, and thus is, to quote Kevin Kelly, one of those "New Generatives" :)

"The future of content" will also be available in dead-tree-versions aka print, via my Lulu store, soon - please stay tuned.    Happy reading!

Gerd Leonhard
(Media Futurist and CEO of The Futures Agency),
Basel /  Switzerland
http://twitter.com/#!/gleonhard
My public Amazon / Kindle profile
(sharing all my book highlights there)

 

Update October 25 2011: this nice review may be helpful:

Increases brain power for content creators, October 25, 2011

By 

Suzanna Stinnett

This review is from: The Future of Content (Kindle Edition)

"I challenge you to expand your brain and read this book. What Gerd Leonhard is always doing is informing the global brain (or the collective brain) in ways that help us all get where we're trying to go. He builds the buildings in front of us.

This collection points toward several compelling answers for content creators. As a writer who is already swimming in the changing currents of "content," I found it intensely informative.  Leonhard shores up my courage to continue embracing a digital world without DRM, and ebook prices "for the masses." He makes the all-important concept of curation crystal clear. If you are providing any kind of content in print or on the web, it's relevant. If you want to stay on the front edge of content creation and publishing, it's basic. I'm making this book mandatory reading for my epublishing circles"

Amazon Kindle German Store
Amazon Kindle French Store
Amazon Kindle UK Store

ABOUT "THE FUTURE OF CONTENT"
Futurist Gerd Leonhard has been writing about the future of content i.e. music, film, TV, books, newspapers, games etc, since 1998. He has published 4 books on this topic, 2 of them on music (The Future of Music, with David Kusek, and Music 2.0). For the past 10 years Leonhard has been deeply involved with many clients in various sectors of the content industry, in something like 17 countries, and it’s been a great experience, he says. “I have learned a lot, I have listened a lot, I have talked even more (most likely:) and I think I have grown to really understand the issues that face the content industries - and the creators, themselves - in the switch from physical to digital media.”

This Kindle book is a highly curated collection of the most important essays and blog posts Leonhard has written on this topic, and even though some of it was written as far back as 2007 - “I believe it still holds water years later. I have tried to only include the pieces that have real teeth. Please note that the original date of each piece is shown here in order to allow for contextual orientation.” Leonhard’s intent to publish this via the amazing Amazon Kindle platform, exclusively, and at a very low price, is to make these ideas and concepts as widely available as possible while still trying to be an example of what digital, paperless distribution can look like, going forward.

Related articles

• "A free Kindle could be just the beginning of an explosion of book-like content from Amazon and..." (futureof.biz)
• The Future of Digital - Eco NOT Ego (futureof.biz)
• The End of Control & The Future of Content: Gerd Leonhard Authors@Google (gerdleonhard.typepad.com)
• Mobile advertising must be content-based (review of my talk at MMA Forum in Sao Paulo (mediafuturist.com)
• Future of Connected Television Gerd Leonhard @ MIPCOM Digital Minds 2011 (slideshare.net)
• Meet me in Geneva on October 26th: Visions of a Networked Future at ITU Telecom World (mediafuturist.com)
• Gerd Leonhard: New video: "Friction is Fiction" explained (mediafuturist.com)

MUST WATCH: PressPausePlay Movie, related 9-minute excerpt of interview with me (future of music ++)!

I am delighted to be involved with PressPausePlay, a movie about digital creativity, funded and promoted by Ericsson, featuring people such as Hank Shocklee, Seth Godin, ZeFrank, Sean Parker, Larry Lessig and Mike Mesnick. And it's finally out and available! Here is what it's all about:

 "The digital revolution of the last decade has unleashed creativity and talent in an unprecedented way, with unlimited opportunities. But does democratized culture mean better art or is true talent instead drowned out? This is the question addressed by PressPausePlay, a documentary film containing interviews with some of the world's most influential creators of the digital era"

You can download it via bit-torrent (free but painful) or iTunes US (paid but much swifter:)

From the blog:  "we have had so many people ask "Where can we see your film?" and this week we are very happy to say our digital distribution has begun! PressPausePlay is now available online in many countries around the world, with more coming soon. You can now find PressPausePlay on iTunes US, iTunes Canada and iTunes UK. You can also purchase PressPausePlay on Amazon.com, Walmart.com, Vudu.com, CinemaNow.com, Xbox, and Playstation. Or put us on your Netflix cue where we will be coming soon..."

Please RT and spread the word!!

Related articles

• Good read: Rolling Stone Australia: albums - the next generation (quotes Gerd) (mediafuturist.com)
• Gerd Leonhard: New video: "Friction is Fiction" explained (mediafuturist.com)
• The Future of the Music Business: video update by Futurist and Speaker Gerd Leonhard (gerdleonhard.typepad.com)

Via my Futureof.biz Tumblr blog: DVD streaming ‘rental’ service Zediva just shut down..

DVD streaming ‘rental’ service Zediva just shut down to comply with US court order; see the attached email.  While it was clear from the beginning (to me) that their approach to licensing the rights wouldn’t work for very long, it is a pity to, once again, see innovative ideas fail because the rights-holders aren’t ready for it - or shall we say, aren’t ready to give these options to consumers... 

via www.futureof.biz

 

 

 * read Techdirt's comments on this

Related articles

• Zediva is nuked, Hollywood rejoices (gigaom.com)
• LOS ANGELES TIMES: Netflix raising prices as much as 60% (blogrunner.com)
• Check out my Future of Business blog on Tumblr (mediafuturist.com)
• The Future of Business, shared by @gleonhard (mediafuturist.com)
• Federal court to order film service Zediva shut down (news.cnet.com)

A gift for you: free PDFs of my last 3 books: Music 2.0, The End of Control, Friction is Fiction

Update: my new book "The Future of Content" was just released on the Kindle

I want to start 2011 in a renewed spirit of generosity and sharing, so here are the complete PDFs of my last 3 books, for free; provided under a Creative Commons,non-commercial, share-alike, attribution license (see below). If you still want to buy the dead-tree versions of these books (or donate something for the free PDFs - yes, that's an option, too;), you can visit my Lulu Store, or go to Amazon.com, or check out my 'Paying for Gerd' page. You can also return the favor by blogging or tweeting of Facebook-liking my stuff.  Thanks, and enjoy, and have a great 2011. 

Pay with a tweet: Music 2.0

Pay with a tweet: Friction is Fiction

Update: my free videos (50+ keynotes and presentations) are here, the iTunes podcast feed is here (just subscribe to download all videos to your iPod / iPad / iPhone, or computers), and my free slideshows (90+) are here, on Slideshare :)

 

  Download 7MB Music20book pdf

 

 

 

 

Download Friction is Fiction 6.8MB PDF

 

 

 

 

 

 

Download The End of Control Gerd 8MB PDF

 

 

 

And be sure to check out my free iPhone and Android apps

   These free books by Gerd Leonhard are licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License. Based on various works offered by Gerd Leonhard

 

 

Related articles

• The Future of Media: video of my talk at ICTQatar (mediafuturist.com)
• Is traditional content licensing fit for the digital age? (mediafuturist.com)
• My guest post on the DDB blog: The Future of Marketing & Media - Data Is the New Oil (mediafuturist.com)
• New: Portuguese translation of my essay on Content 2.0: protection is in the business model (mediafuturist.com)
• Social Media (R)Evolution (Schwab Impact 2010) (slideshare.net)

The Wikileads debate: Jaron Lanier's TheAtlantic piece (and some responses)

Recently, I have been thinking a lot about what my position on Wikileaks i.e. Cablegate should be. Some of the best - and also most  thought-provoking - insights have come from a recent, hotly contested piece on TheAtlantic.com, written by computer scientist, virtual reality pioneer and musician Jaron Lanier (who I have met once or twice in the past).

I am not sure I agree with everything that Jaron says (in fact, I don't -  I hope to publish my own take on these issues soon) but he makes some very valid points about openness and the future of the Internet that I think really merit our consideration and made me think, so I figured I should share them with you (all snippets are quotes from his piece, highlights are mine):

• "The Internet can and must be redesigned to reflect a more moderate and realistically human-centered philosophy...openness in itself, as the prime driver of events, doesn't lead to achievement or creativity.
• A sufficiently copious flood of data creates an illusion of omniscience, and that illusion can make you stupid. Another way to put this is that a lot of information made available over the internet encourages players to think as if they had a God's eye view, looking down on the whole system.
• To me, both right wing extremist leaks and Wikileaks are for the most part resurrections of old-fashioned vigilantism...vigilantism has always eroded trust and civility, but what's new online is the sterile imprimatur of a digital ideology that claims to offer automatic betterment. But if there's one lesson of history, it is that seeking power doesn't change the world. You need to change yourself along with the world. Civil disobedience is a spiritual discipline as much as anything else.
• You need to have a private sphere to be a person, or for that matter for anything creative to happen in any domain. This is the principle I described as "encapsulation" in You Are Not a Gadget.
• Imagine openness extrapolated to an extreme. What if we come to be able to read each other's thoughts? Then there would be no thoughts. Your head has to be different from mine if you are to be a person with something to say to me.
• I used to think that an open world would favor the honest and the true, and disfavor the schemers and the scammers. In moderation this idea has some value, but if privacy were to be vanquished, people would initially become dull, then incompetent, and then cease to exist. Hidden in the idea of radical openness is an allegiance to machines instead of people.
• I bring this up to say that asking whether secrets in the abstract are good or bad is ridiculous. A huge flow of data that one doesn't know how to interpret in context is either useless or worse than useless, if you let it impress you too much. A contextualized flow of data that answers a question you know how to ask can be invaluable. If we want to understand all the sides of an argument, we have to do more than copy files.
• Random leaking is no substitute for focused digging. The "everything must be free and open" ideal has nearly bankrupted the overseas news bureaus.
• Anarchy and dictatorship are entwined in eternal resonance. One never exists for long without turning to the other, and then back again. The only way out is structure, also known as democracy.
• We sanction secretive spheres in order to have our civilian sphere. We furthermore structure democracy so that the secretive spheres are contained and accountable to the civilian sphere, though that's not easy.
• There is certainly an ever-present danger of betrayal. Too much power can accrue to those we have sanctioned to hold confidences, and thus we find that keeping a democracy alive is hard, imperfect, and infuriating work. The flip side of responsibly held secrets, however, is trust.
• A perfectly open world, without secrets, would be a world without the need for trust, and therefore a world without trust. What a sad sterile place that would be: A perfect world for machines"

As an interesting antidote to Jaron, here is a response by Zeynep Tufekci (see her tweets here and her bio here) also via TheAtlantic.com, and my favorite quotes from that piece:

• "Lanier thus conflates the right to privacy of persons with the privilege of non-disclosure that states may sometimes exercise. Raising personhood in this context is irrelevant and dangerous.
• "I give you private information about corporations for free," SNL's Assange quipped, "And I'm a villain. Mark Zuckerberg gives your private information to corporations for money and he's the Man of the Year."
• In my talk about Wikileaks at the Personal Democracy Forum recently, I emphasized that we should not see information by itself as a change agent and that a glut of information, especially without context and political leverage, may not result in meaningful change. That, however, is not an argument for less information.
• During these past weeks, rather than a nerd takeover, I saw the crumbling of the facade of a flat, equal, open Internet and the revelation of an Internet which has corporate power occupying its key crossroads, ever-so-sensitive to any whiff of displeasure by the state. I saw an Internet in danger of becoming merely an interactive version of the television in terms of effective freedom of speech. Remember, the Internet did not create freedom of speech; in theory, we always had freedom of speech--it's just that it often went along with the freedom to be ignored. People had no access to the infrastructure to be heard. Until the Internet, the right to be heard was in most cases reserved to the governments, deep pockets, and corporate media. Before the Internet, trees fell in lonely forests.
• The real cause for concern is the emergence of an Internet in which arbitrary Terms-of-Service can be selectively employed by large corporations to boot content they dislike. What is worrisome is an Internet in which it is very easy to marginalize and choke information.
• What the Wikileaks furor shows us is that a dissent tax is emerging on the Internet.
• We don't have sufficiently-developed laws protecting us as our commons have moved to privately-owned spaces on the Internet. Lanier misses the fact that this is an issue of design, motive and choice.
• I reiterate that one does not need to be a fan of Wikileaks to reject the notion that rather than demand increased transparency and disclosure from institutions with power, we should trust them because trust is a human value. Going back to my starting point, it appears that Lanier is once again conflating human-to-human relations and human-institution relations and suggesting that the same principles should apply to them. A world in which humans don't trust each other is indeed cold and inhumane. A world in which we trust powerful institutions merely on principle is one where we abdicate our responsibilities as citizens and human beings..."

So what do you think?  Please comment below.

Update: check out this video: journalist John Pilger in conversation with Julian Assange

 

Related articles

• Jaron Lanier's Virtual Reality: Secrecy Is Good Because Secrecy Is Necessary (techdirt.com)
• Jaron Lanier's Virtual Reality (opendotdotdot.blogspot.com)
• The Internet is a public commons erected on private property (theatlantic.com)
• The bipolar Internet (johndcook.com)

The Future of Media: video of my talk at ICTQatar

This is the first part of the official video of my talk at ICTQatar, on December 6, 2010. The PDF download (6MB) is here:  Gerd @ ICT Qatar talk low res

Here is some context via  Zawya.com: "Gerd Leonhard Predicts a Radically Different Future for the Media and Content Industries: "In the content industries, we are going from selling copies, whether physical or digital such as books and CDs, to selling access, such as bundled music offerings where music is included in internet access. This is painful if you made money selling paper or plastic, but it is as inevitable as the switch from horse-drawn carriage to the railroad. And there is lots of new money to be made in selling access to the content-clouds," said Leonhard. "Without a doubt, data is the new oil. Over 4 billion connected users willgenerate zetabytes of data, every single day, by commenting, rating, tagging, forwarding, uploading and sharing content. Every marketer, every brand, every telco and every mobile operator will want to get to this data, and be allowed to use it," he said. "The consumer will be more powerful than ever before, and - just like oil - many difficult situations will arise from the use, such as the discovery, the mining, and the refining of data. In any case, data will emerge as the most important asset of the next decade."

Related articles

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• Gerd Leonhard: The Future of IPR and Copyright (presentation at TedX NewStreet London) (slideshare.net)
• Social Media (R)Evolution (Schwab Impact 2010) (slideshare.net)
• My guest post on the DDB blog: The Future of Marketing & Media - Data Is the New Oil (mediafuturist.com)
• Waiting for the tornado: How media's business model will break down (betatales.com)

New: Portuguese translation of my essay on Content 2.0: protection is in the business model

I am delighted to be able to share this brand-new translation with all my friends, tweeps and colleagues that speak Portuguese. The essay was kindly translated by Paula Neves, Analista de Marketing Digital at Approach (Brazil); be sure to visit her blog or Linkedin profile. 

Gerd Leonhard: Conteúdo 2.0:  ‘proteção’ está no modelo de negócio e não na tecnologia (pensamentos sobre o futuro da venda de conteúdo).

Download the PDF (1.8MB): Portuguese translation  The original, english version is here.  

Excerpt (download the PDF to read the whole thing, ie 6 pages):

 

Image by gleonhard via Flickr

Abastecido pelas agitações na indústria da música e, finalmente, com a transformação muito rápida dos livros para o formato digital, há bastante debate em torno do fato das pessoas compartilharem habitualmente isto é, redistribuírem conteúdo digital sem que os usuários paguem por isso. Como se pode monetizar o conteúdo se a cópia é gratuita? Essa pergunta é uma questão chave em todos os sentidos, seja com a música, com livros digitais, noticiários, editoração, TV ou filmes. Há o medo, claro, de que a partir do momento que um item digital foi comprado por uma pessoa, ele pode ser facilmente encaminhado para qualquer um se estiver num formato aberto, assim reduzindo significantemente a possibilidade de que outra pessoa pague dinheiro real por ele também (claro que o mesmo também é verídico para conteúdo digital supostamente trancado ou protegido – só demora um pouco mais). Não ter mais controle sobre a distribuição = não ter mais dinheiro. Certo?

Apesar do simples fato da GDD (Gestão de Direitos Digitais, ou Digital Rights Management em inglês) já ter se mostrado desastrosa no mundo da música digital (e agora já é praticamente o passado), medidas técnicas de proteção ainda vêm sendo investigadas como um método plausível de se garantir o pagamento, especialmente no efervescente setor dos eBooks. Isso me preocupa muito porque medidas técnicas de proteção são caras, atrapalham ou previnem a adoção em massa, encurtam ou matam o compartilhamento social, o que derrota o marketing usuário-usuário, normalmente limitam drasticamente o uso honesto, e são geralmente inúteis no combate aos piratas reais, isto é, os que têm intenções maldosas e criminosas de roubar conteúdo e vendê-lo para outros.

Não somente conteúdo – Contexto! A meu ver, o pensamento de que a distribuição de conteúdo tem de ser controlada para que haja qualquer forma razoável de pagamento é fundamentalmente equivocado por causa dessa percepção não-tão-futurista: numa economia aberta e enredada (nota: estou falando sobre hoje e não amanhã!) editores de conteúdo têm de oferecer seus bens de uma forma que não mais considere a distribuição como o fator central. Não deve-se vender (somente) o conteúdo (ou seja, meros 0s e 1s) e sim também o contexto, os valores agregados, os vários outros itens em torno do conteúdo. Venda o que não pode ser copiado.

A tendência irrefutável é que a janela de oportunidade de se ‘vender cópias’ (isto é, iTunes, música digital, Kindle, etc) está rapidamente fechando, pelo menos na maior parte dos países desenvolvidos. A próxima oportunidade, e já muito presente, está na venda do acesso e serviços de valor agregado, e no fornecimento de experiências ligadas ao conteúdo.

Image by gleonhard via Flickr

A partir do momento que abarcarmos que os usuários – as pessoas dantes conhecidas como consumidores – não podem ser reduzidas a meros ‘compradores de cópias’, poderemos investigar como eles gostariam de pagar por todo o resto também. Por exemplo, ao comprar um eBook os usuários não deveriam pagar meramente pela autorização da distribuição, ou seja, a cópia legítima das palavras, e sim também poderiam ganhar acesso a comentários altamente especializados, amigos e colegas que possam ler esse livro, avaliações, explicações, apresentações de slides, imagens, links, vídeos, referências cruzadas, conexões diretas com o autor ou o editor e assim por diante. Sim: conectar com fãs + motivos para comprar (como o Mike Masnich do Techdirt já resumiu sucintamente diversas vezes)....
 

Related articles

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• New video: 5 customer engagement trends by Gerd Leonhard (future of marketing) (mediafuturist.com)
• New video: my talk at TedX London: the future of intellectual property and copyright (mediafuturist.com)
• My guest post on the DDB blog: The Future of Marketing & Media - Data Is the New Oil (mediafuturist.com)

The Future of Intellectual Property & Copyright (presentation at TedXNewStreet, London)

It was a great pleasure to speak at TedX New Street in London yesterday (tweet flow is here, btw) I was allotted the usual 18 Ted-minutes to speak about the future of intellectual property and copyright - a piece of cake!  Here is my presentation, below - let me know how you like it. Hopefully we will have a video on Ted.com pretty soon, as well. If you want a quicky download (rather than the high-res slideshare version, below), you can try this low-res PDF: Future of IP and Copyright Gerd Leonhard Tedx London LOW RES

 

The Future of IPR and Copyright (presentation at TedX NewStreet London)

View more presentations from Gerd Leonhard.

Related articles

• Gerd Leonhard: [The Music Industry Report] Future of Music 2010: Copyright czar outlines file-sharing agenda at odds with how many Americans consume music (musicindustryreport.org)
• Gerd Leonhard: Preservation v. Protection (artsjournal.com)
• New video: 5 customer engagement trends by Gerd Leonhard (future of marketing) (mediafuturist.com)
• Egosystems become Ecosystems: the future of media, marketing and business (my presentation at DoLectures 2010) (mediafuturist.com)
• The Future of Advertising: Interaction before Transaction (AdTech London) (mediafuturist.com)

Egosystems become Ecosystems: the future of media, marketing and business (my presentation at DoLectures 2010)

Blogging this aboard a train from Wales to London; on my way back from one of the most amazing events I have attended in a long time: DoLectures in Cardigan, Wales (UK); see more details at their blog, here. I was invited to speak on one of my key topics: the switch from EGOsystems to ECOsystems - here is the PDF, below. Video to follow shortly.

Egosystem to Ecosystem: Gerd Leonhard at DoLectures 2010

View more presentations from Gerd Leonhard.

 

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The Future of Business in the Open Economy (video of my presentation at the Fundacao Dom Cabral, Brazil)

This is a rather lengthy (but worth it, I hope:) 90 minute+ video of my June 23, 2010 presentation on "New Insights: The Future of Business - trends, future scenarios and key insights" at the Fundacao Dom Cabral (FDC) in Belo Horizonte, Brazil. The PDF with the slides can be downloaded via this link (30MB PDF); as usual all material is creative-commons-licensed (attribution required / non-commercial). Topics include: broadband culture and mobility, social media, the link economy, the culture of participation, open economy paradigms, cloud computing futures, the network vs the networked, selling 2.0, privacy and much more.  You can download the FDC's STC program description here.

Here is the official event description: "The pace of change is constantly accelerating, everywhere and across most industries, whether it's in technology, communications, marketing, media, manufacturing, services or consumer goods. Disruption is becoming the norm rather than the exception. B2B relationships are deeply effected, as well, with new and often challenging standards of openness, transparency, collaboration and inter-connectivity quickly emerging. The future is likely to require hyper-collaboration rather than (just) competition, non-linear thinking, crowd-sourced innovation, and circular business model innovation"   

Enjoy and spread the word!

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The Future of Media: Presentation at Estacio de Sa / Telezoom event in Rio de Janeiro

Wow - this was a marathon presentation on The Future of Media, in Rio de Janeiro, today (pictures  of me at Corcovado to follow ;); 2 hours + on pretty much any topic related to the Future of Media: access versus ownership, egosystem to ecosystem, control vs trust, content flat rates, advertising 2.0, privacy, data is the new oil... and much more. There is a lot of good stuff in here, if I may say so myself;) Hopefully you'll agree. We will probably have a video available soon, as well, so... stay tuned.  If you are interested in what else I have been doing in Brazil, more talks and videos are here (in particular the Roda Viva video). You can download the PDF via slideshare, below, or just use this low-res PDF version: Download Future of Media Estacio Rio Public LOW

The Future of Media: Lecture at Estacio de Sa in Rio de Janeiro June 26 2010

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The Future of Marketing in a Broadband Culture (presentation at FoDM London)

Here is the PDF from today's presentation at EConsultancy's Digital Marketing event in London: low resolution / quick download version (use slideshare to get the high resolution download, 25MB):   Download Future of Marketing in a Broadband Culture FoDM LowRes Gerd Leonhard

The Future of Marketing in a Broadband Culture (FoDM Conference London)

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