Bernard Lunn over at ReadWriteWeb (gotta love their logo!!) has a must-read post on Enterprise2.0. Be sure to read the whole thing, but here are some of the best morsels:
"...the challenges faced by large enterprises in the developed world. They don't need to organize scarcity, they need to organize for innovation..."
Says Bernard about the perfect storm that is hitting large enterprises:
- The demographic time bomb of retiring baby boomers.
...When they leave, they take with them accumulated decades of
experience, knowledge that is not easily codified for handing down to
the next generation.
- The difficulty of bringing in Generation Y.
This generation has grown up in the fluid world of social media. GenY
are not enticed by rigid command and control structures controlled by a
generation that does not want to hand over power. This is a big problem
for enterprises....
- Enterprises are all about secrecy, structure and control.
Social Media is exactly the opposite. Secrecy, structure and control
have served real needs for a long time, they work. When the
irresistible force of social media hits the immovable force of a
traditional enterprise, it makes a loud noise. The strategies are not
obvious. "We will make social media technology bend to our rules" will lose a lot of the real value...
- Figuring out what is core and what is non-core is hard.
Implementing that is even harder, when careers and power rest with the
current definitions that assume that most activities are core and
should be done in-house.
And then:
"This is a massive shift. A bit of historical perspective helps. In
1955, 1/3 of the US GDP was controlled by Fortune 500 companies. By
2000 that share had tripled to 2/3. Within that cold statistic lies
thousands of human stories of family farms, Mom & Pop stores and
other small businesses trampled by WallMart, Agribusiness and other
large companies. The drivers mentioned above may reverse that trend..."