Artists and Audiences in a connected World: my presentation at the Scottish Audience Development Forum in Edinburgh ("Getting Attention 2.0")
This was a really invigorating event, with lots of nice, smart and open people that were really interested in what the future holds for the Arts, i.e. the creators, the creative industries and the organizations that want to serve them. My task was to address how the broadband-enabled, always-on world of digital
natives equipped with 4.5 billion mobile devices impacts on emerging
cultural practice.
It is always a great pleasure to speak to a crowd of people as diverse and well-prepared as was the case here! As it says on the event site, Partnerships 2.0 set out to explore how to develop audiences for the arts, film and the wider creative industries by maximising (Web 2.0) technology and new partnerships - and this goal was pretty well accomplished I would say. Hopefully they will have some videos available, soon, as well - be sure to check their site for details (and this blog). For now, here is the PDF: 4.5 MB PDF (low res) * get the high-res PDF via Slideshare, below. artists_and_audiences_in_a_connected_world_gerd_leonhard_futurist_low_res.pdf
