MediaFuturist: EoC Examples

Arianna Huffington on the future of journalism (video)

She's got some great points here. If you want to watch the entire U.S. Senate Hearing on the Future of Journalism, go here.

Posted by Gerd Leonhard at 3:44 PM in 21st Century Content Ecology, EoC Examples, Future of Journalism, Future of Media, Videos I Like, Walled Garden Stuff | Permalink | Comments (0) | TrackBack (0)

Technorati Tags: Arts, Education, Future of Journalism, Journalism, Media, Newspaper, Television, United States

The End of Control and the Future of Content: new Video of my Authors@Google Talk in San Francisco

The Google guys have just published a video with my talk at Authors@Google, in San Francisco, March 2, 2009 (see the details here Pdf: The End of Control Gerd Leonhard at Google SF PDF *22MB). Due to some technical issues my fancy slides (i.e. the stuff on the screen) come across very nicely in this video while I am left a bit 'in the dark' - but if you use the HQ version on the Youtube site you can still get a much better idea of what my face actually looks like (I guess always wearing black is not ideal when the lights are bad;). Anyway, I do think this is one of my best talks, so... watch the entire 55 Mins 22 Secs. As far as the End of Control Book is concerned, I will have an announcement on my plans within the next 10 days...stay tuned.

Here is the official Google Talks description: The End of Control & The Future of Content: The tough issue of control emerges, again and again, as the key contention point within TV companies, publishers, record labels, and broadcasters: How can a commercial venture that is based on so-called intellectual property thrive and prosper in an environment that seems to continuously and progressively remove control from the creators/owners/providers of content, and hands it over to the people formerly known as consumers (aka the users), effectively making them more powerful every single day? But the reality is that every click inadvertently makes another case for the consumers ever-increasing rise in importance. Within all the conversations I have had about things like commercial content versus shared content, about the read-only or the read-write web, and about copyright versus Fair Use, the crucial question always seems to boil down to WHERE IS THE CONTROL HERE, i.e., questions such as Who will control this new media universe and How much control do I need to run a revenue-generating business?

Posted by Gerd Leonhard at 10:36 AM in 21st Century Content Ecology, Advertising Trends, Attention Economy, Broadcasting, CHANGE, Content 2.0, Control Fights, End of Control, EoC Examples, EoC: Change Challenges, Eoc: Music Industry, EoC: Telecom, Future of Media, Gerd in the media, Google, Lifestreaming, Marketing2.0, Mobility, Music Flat Rate, MY PRESENTATIONS, My videos, My writings, Openness Issues, Print & Newspapers, Search, The Cloud, Trends, TV, Twitter, Videos I Like, Web2.0, Youtube | Permalink | Comments (0) | TrackBack (0)

Facebook's CEO on the ToU debacle: "Governing the Facebook Service in an Open and Transparent Way" - Adios Control!

Read Zuck's post: Facebook | Governing the Facebook Service in an Open and Transparent Way.
When Facebook changed their Terms of Use last week, making it look a lot more 'controlling', all hell broke loose. Even in Switzerland (where I live), the national TV news reported on the uproar that followed. Everyone hated Facebook's new ToUs and lots of people were considering ditching their accounts. Even though their new ToUs did not surprise me, and I already consider everything I do on Facebook to be kind of 'in public domain' (under the Creative Commons license I use for pretty much anything), I do think that they way they have gone about this left a lot to be desired. Their brilliant and decidedly Web2.0 move was to immediately back-paddle and return to the old ToU - very smart, and something that probably got them extensive media coverage all over the world (hey - there's a lot more room to grow, from their measly 160 Million or so users;).

So Zuck wrote in this blog-post: "Our main goal at Facebook is to help make the world more open and transparent. We believe that if we want to lead the world in this direction, then we must set an example by running our service in this way. And... we came to an interesting realization—that the conventional business practices around a Terms of Use document are just too restrictive to achieve these goals. We decided we needed to do things differently and so we're going to develop new policies that will govern our system from the ground up in an open and transparent way. Beginning today, we are giving you a greater opportunity to voice your opinion over how Facebook is governed"

Well-done. Sure sounds a lot like Facebook will be more like a 'Public Utility' ... kind of like the BBC, maybe? Now, there's another blog-post, right here!

But here is the key point, for me: It is now abundantly clear that the WE-THE USERS can control and influence what happens - not (just) the 'Network Owner' or 'Provider' or 'Media Company' or 'Studio' or 'Label' or "TV / Radio Network". If we-the-users, the people formerly known as consumers, don't like it, we'll leave, taking all our friends with us, deflating the platform's value very quickly - just imagine what would happen to Google if we pulled our trust from them. Control has now shifted to the Users - and that's a good thing.

This is, of course, the topic of my next book (download some previews, here). More soon. Facebook ToU tag cloud by Flickr, AuntieP

Posted by Gerd Leonhard at 3:39 PM in Attention Economy, Content 2.0, Control Fights, Copyright, End of Control, EoC Examples, EoC: Change Challenges, Facebook, Future of Media, Future of PR & Communications, Openness Issues, Social Media, Social Networks | Permalink | Comments (0) | TrackBack (0)

Technorati Tags: BBC, Creative Commons, Facebook, Flickr, Google, On the Web, Online Communities, Social network

free music from mobygratis.com: less control > bigger audience

Moby is getting this right: film music | mobygratis.com. Way to go Moby!

"this portion of moby.com, 'film music', is for independent and non-profit filmmakers, film students, and anyone in need of free music for their independent, non-profit film, video, or short. to use the site you log in(or on?) and are then given a password. you can then listen to the available music and download whatever you want to use in your film or video or short. the music is free as long as it's being used in a non-commercial or non-profit film, video, or short...|"