New audio / video interview on the future of branding, business and the Internet (incl. some comments on SOPA), via TribeRadio

A few days ago, I did a fairly lengthy and deep skype interview with Toronto-based Marie Germain from Branding 2.0 (see her Twitter channel here), touching on many issues including the future of commerce, selling, marketing and branding, so-called social media (I much prefer the term Social OS), current issues in technology and the Internet (such as SOPA - the deeply disturbing but nevertheless impending U.S. Stop Online Piracy Act), and media / content trends.

There are some quite juicy snippets in this interview, such as:

"In an truly digital society we probably don't need marketing as we know it"

"We are moving from a society, and an economy, based on EGOsystems to a society that is based on ECOsystems (i.e. INTERDEPENDENCE)"

"The old days of commerce were based on handcuffing consumers, now it's all about attraction, engagement and conversations (being a magnet rather than using handcuffs)"

This video uses an interesting format in that it is based on an audio track that was recorded on the phone, and superimposes some related images over it. Interesting.  If you just want the audio track, here it is:

Gerd Leonhard TribeRadio Interview Jan 2012: Branding, SOPA et al

From the TribeRadio Youtube post: "World-renown futurist, Gerd Leonhard, in this interview speaks of the very serious challenges businesses and brands face; he offers solutions. On a more sombre note he exposes the ploys of controllers on internet freedom, SOPA to be clear. The Wall Street Journal acknowledges Gerd as one of the leading media futurists in the world. Powerful! Incisive! Gerd is simply delicious to the ears. Keynote Speaker, Founder of The Futures Agency, Advisor to top corporations and governments, author of five books, "The Future of Music", "Music 2.0", "The End of Control", "Friction is Fiction" and "The Future of Content". Gerd's background is in music; however, today he is a top game-changer, inspiring entrepreneurship and guiding us into a prodigious digital world. To reach the Host of Tribe Radio, Marie Germain: at her blog, http://Branding20.wordpress.com or her biz site, http://MarieGermain.com..."

Be sure to check out the other audio / video interviews on here channel as well, including Jeffrey Hayzlett ('Running the Gauntlet' book, former CMO of Kodak).

 

Tags:

• Gerd Leonhard
• Media Futurist
• The Futures Agency
• Future of Brands
• Brand Future
• Future of Business
• magnets or handcuffs
• From ego to eco
• SOPA
• #SOPA
• Stop On-line Privacy Act

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MUST WATCH: PressPausePlay Movie, related 9-minute excerpt of interview with me (future of music ++)!

I am delighted to be involved with PressPausePlay, a movie about digital creativity, funded and promoted by Ericsson, featuring people such as Hank Shocklee, Seth Godin, ZeFrank, Sean Parker, Larry Lessig and Mike Mesnick. And it's finally out and available! Here is what it's all about:

 "The digital revolution of the last decade has unleashed creativity and talent in an unprecedented way, with unlimited opportunities. But does democratized culture mean better art or is true talent instead drowned out? This is the question addressed by PressPausePlay, a documentary film containing interviews with some of the world's most influential creators of the digital era"

You can download it via bit-torrent (free but painful) or iTunes US (paid but much swifter:)

From the blog:  "we have had so many people ask "Where can we see your film?" and this week we are very happy to say our digital distribution has begun! PressPausePlay is now available online in many countries around the world, with more coming soon. You can now find PressPausePlay on iTunes US, iTunes Canada and iTunes UK. You can also purchase PressPausePlay on Amazon.com, Walmart.com, Vudu.com, CinemaNow.com, Xbox, and Playstation. Or put us on your Netflix cue where we will be coming soon..."

Please RT and spread the word!!

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The video of my presentation at the Google Think-Travel event in Sydney: the consumer of tomorrow

This is a brand-new and very nicely produced video - a big thank-you to Google Australia for making it available so quickly. If you are in the travel business, do make sure to watch this video, and check out the other speakers and their presentations, as well. Enjoy, RT, Google + this :)))

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New video: 11-minute summary on the networked society (my presentation at Ericsson event, Mobile World Congress 2011)

I was invited to do the opening keynote at Ericsson's 'Shaping the Networked Society' event at this year's mobile world congress (MWC) in Barcelona, on February 14, 2011, see my blog at http://gerd.fm/i9Dh9I. Some of the topics I covered include the challenges and opportunities of convergence (TV-Web, Mobile-Fixed, real money - virtual money), new currencies and paying with facebook credits, companies becoming platforms not empires, what is beyond the current social media enthusiasm, the new paradigm of 'interaction before transaction', the tough but inevitabe switch from ownership to access (both in content / media as well as in general), the rise of the 'following paradigm', how the media and content industries are changing, and much more. 

Take a look and please spread the word if you like it.  Thanks.

Welcome to the Networked Society Gerd Leonhard MWC 2011

View more presentations from Gerd Leonhard

Youtube version

My video RSS feed via www.Gerdtube.net

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The Future of Media: video of my talk at ICTQatar

This is the first part of the official video of my talk at ICTQatar, on December 6, 2010. The PDF download (6MB) is here:  Gerd @ ICT Qatar talk low res

Here is some context via  Zawya.com: "Gerd Leonhard Predicts a Radically Different Future for the Media and Content Industries: "In the content industries, we are going from selling copies, whether physical or digital such as books and CDs, to selling access, such as bundled music offerings where music is included in internet access. This is painful if you made money selling paper or plastic, but it is as inevitable as the switch from horse-drawn carriage to the railroad. And there is lots of new money to be made in selling access to the content-clouds," said Leonhard. "Without a doubt, data is the new oil. Over 4 billion connected users willgenerate zetabytes of data, every single day, by commenting, rating, tagging, forwarding, uploading and sharing content. Every marketer, every brand, every telco and every mobile operator will want to get to this data, and be allowed to use it," he said. "The consumer will be more powerful than ever before, and - just like oil - many difficult situations will arise from the use, such as the discovery, the mining, and the refining of data. In any case, data will emerge as the most important asset of the next decade."

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The Future of Classifieds, Advertising and Online Selling (ICMA 2010 presentation)

Here is the high-resolution, slideshare version - enjoy!  You can download the PDF via Slideshare.

The Future of Classifieds & Selling (ICMA 2010, Vienna)

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New video: 5 customer engagement trends by Gerd Leonhard (future of marketing)

A short, new video of an interview with me, kindly produced and provided by mycustomer.com, recorded after a recent keynote engagement at the Tradedoubler conference in London, September 23, 2010, containing some useful nuggets on the future of marketing and advertising - take a look and let me know how you like it.

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Fragmentation explodes... some stats

Via this great Mashable post, and the embedded slideshow by Richard Edelman (a must-read, indeed).