New Flickr slideshow on the future of media, television, broadcasting (Futurist Speaker Gerd Leonhard)

I just love those Flickr slideshows :)

Video of my talk at Repretel Costa Rica: the future of television, media, radio and broadcasting

Audio-only version is now available on my mobile app (the entire 2 hours); excerpt below. Enjoy:)))

Gerd Leonhard Talk at Repretel Costa Rica

 

From Ego to Eco: a short video introduction to the event in Sao Paulo Nov 5 2012

If you are in Sao Paulo Nov 5, please be sure to join me for this event. The video below outlines some of the topics I am planning to talk about. See you there!

 

On tour in Brazil October 30 to November 12: Porto Alegre, Rio, Sao Paulo

I will be spending 2 weeks in Brazil, doing 5 speaking gigs, some workshops and many other meetings and get-togethers - really look forward to this!

Meet me in Porto Alegre BRAZIL at the Congress of Innovation Oct 30 / 31, or in Rio Nov 1-4, or Sao Paulo Nov 5-12:))  Some Context is here (Zerohora Newspaper).  Don't miss this event on Nov 5 at the Museum of Sound in Sao Paulo; and if you are into advertising and marketing join me for the APG's annual convention in Sao Paulo on Nov 12 (see video below). Ping me if you want to meet up!

*** You can download some of my essays in Portuguese as well as some recent press coverage here  (public dropbox folder) ****

From Zerohora: (english-kinda translation by Google here)

"Em uma sociedade cada vez mais conectada pela internet, ganham força a colaboração e a troca de ideias como motores da inovação. Soluções adotadas até recentemente já não se aplicam mais. Quem alerta para essa mudança são dois estudiosos das transformações que a tecnologia vem impondo: o norte-americano Steven Johnson, professor da Universidade de Nova York e autor do best seller De onde vêm as boas ideias — a história natural da inovação, e o alemão Gerd Leonhard, fundador do instituto Green Futurist, também autor de obras como The Future Of Content, entre outras.

A dupla de pensadores do futuro estará participando do 5º Congresso Internacional de Inovação, promovido pela Fiergs, nos próximos dias 30 e 31, em Porto Alegre (informações e inscrições no site www.fiergs.org.br/inovacao2012 ). Johnson e Leonhard anteciparam algumas das ideias que discutirão no evento em entrevistas concedidas por e-mail a Zero Hora. Confira os principais trechos.

Gerd Leonhard — Fundador do instituto Green Futurist

ZH – Como o uso cada vez maior das redes sociais está mudando a forma como as pessoas interagem entre si e se relacionam com as empresas, enquanto consumidores?

Gerd Leonhard – Estamos nos tornando uma sociedade conectada. Em alguns casos, tanto “compartilhamento” e transparência poderá acabar com nossa privacidade, mas, de uma maneira geral, esta nova era traz mais benefícios. Consequências claras disso são um aumento radical do poder dos consumidores, maior transparência política e declínio da corrupção, marketing mais honesto e publicidade mais útil. Deveríamos, aliás, descartar o termo mídias sociais porque não se trata apenas de mídia, mas de algo que chamo de Social OS (sistema operacional social). Cada empresa ou governo deverá se tornar conectado, aberto, transparente e engajado. Caso contrário, iremos ignorá-los.

ZH – Alguns críticos dizem que a internet tornou disponível um grande volume de informação, mas o uso que se faz desse conhecimento é superficial. O senhor concorda?

Leonhard – Em 1971, Marshall McLuhan disse que a aldeia global não é “quieta e harmoniosa”, mas tem dose considerável de barulho e caos. Não é questão de overdose de informação, mas de filtro. É aí que os jornalistas entram: não basta só conteúdo, é preciso contexto. Não se trata só de volume, mas de dar relevância aos fatos.

ZH – A internet já transformou a indústria musical e agora está mudando o cinema, a TV e o mercado literário. As corporações ligadas a esses ramos, porém, parecem não estar faturando como antes. As empresas terão de se habituar a ganhar menos nesta nova realidade?

Leonhard – Na era dos monopólios, as empresas estavam habituadas a margens de lucro fantásticas porque os consumidores não tinham escolha. De agora em diante, os preços por unidade de conteúdo estão caindo, em alguns casos, até 90% – veja o Netflix (serviço de vídeos online) x DVDs. As boas notícias são que mais pessoas podem ser alcançadas por meios digitais, os custos de distribuição são menores e a publicidade está se tornando digital rapidamente – nos próximos três a cinco anos, veremos 50% dos orçamentos publicitários – globalmente, uns US$ 600 bilhões – migrarem para meios digitais, móveis e sociais. Há grandes oportunidades, mas nada será como era 10 anos atrás.

ZH – Atualmente, a Apple é considerada a mais criativa e valiosa empresa do mundo. Essa posição conseguirá ser mantida?

Leonhard – Sou fã da Apple, mas essa visão de mundo extremamente centrada e controlada que a empresa tem não se sustentará. Eles terão mais uns bons cinco anos – a genialidade de Steve Jobs continuará a impulsioná-los nesse período. Startups surgem em toda parte, e a próxima Apple deverá começar a aparecer já em 2013.

ZH – Há quem aposte que o próximo grande embate no setor de tecnologia será entre Google e Facebook. Quem vencerá essa briga?

Leonhard – Há espaço suficiente para cinco ou seis Googles e Facebooks, assim, como hoje existe espaço para DHL, Fedex e outras empresas de correspondência. À medida em que o mundo está se tornando hiperconectado, será mais importante quais problemas as grandes companhias poderão resolver do que quanto elas irão faturar no próximo trimestre.

 

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Gerd Leonhard interviewed by Joris van Heukelom (Future of Advertising: SoLoMo:)

I was interviewed before my presentation at IAB NL's Mobile Inspiration Congress (see the PDF here),  by Joris Heukelom (chairman of IAN Netherlands and Owner of MakerStreet). A good summary on many of the key issues that will impact the future of advertising, mobile and social.

Good chart on Freemium versus Advertising

Found via Movilforum

PDFs and resources from today's webinar on The Future of Television (with Stowe Boyd)

In case you missed our webinar on SocialTV and the Future of Television, today (shame on you;): the video will go live in a few hours (assuming the recording actually worked) on my Youtube Webinars playlist.

And here are the slides we used (creative commons non-commercial, attribution licensed, as usual):
Gerd, Stowe   as well as the reports we referenced (subject to different licenses):  Ericsson: Getting Social on TV  Google: The new multi-screen world, and Stowe's Social TV report.

UPDATE: Here is the video

 

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Enjoy and share:))

Related articles

PDFs, audio and video from the July 17 2012 webinar on the Future of Media (Futurists Gerd Leonhard and Ross Dawson)

PDFs, audio and video from the July 17 2012 webinar on the Future of Media (Futurists Gerd Leonhard and Ross Dawson)

Why Social Networks are the new TV & Radio: Futurist and Keynote Speaker Gerd Leonhard

Broadband Futures and the Future of ICT: Futurist and Keynote Speaker Gerd Leonhard

For my readers in Brazil and Portugal: Conteúdo 2.0: a ‘proteção’ está no modelo de negócio

Thanks to Paula Neves and Flavio Gut

Gerd Leonhard: Conteúdo 2.0: ‘proteção’ está no modelo de negócio (Content 2.0: protection is in the business model) e não na tecnologia (pensamentos sobre o futuro da venda de conteúdo).

Abastecido pelas agitações na indústria da música e, finalmente, com a transformação muito rápida dos livros para o formato digital, há bastante debate em torno do fato das pessoas compartilharem habitualmente isto é, redistribuírem conteúdo digital sem que os usuários paguem por isso. Como se pode monetizar o conteúdo se a cópia é gratuita? Essa pergunta é uma questão chave em todos os sentidos, seja com a música, com livros digitais, noticiários, editoração, TV ou filmes.

Há o medo, claro, de que a partir do momento que um item digital foi comprado por uma pessoa, ele pode ser facilmente encaminhado para qualquer um se estiver num formato aberto, assim reduzindo significantemente a possibilidade de que outra pessoa pague dinheiro real por ele também (claro que o mesmo também é verídico para conteúdo digital supostamente trancado ou protegido – só demora um pouco mais).  Não ter mais controle sobre a distribuição = não ter mais dinheiro. Certo?

Read more here

Check out my Kindle book 'The Future of Content'

 

New video: the Future of Technology in a Digital Society (Systematic Forum Paris, June 2012)

This video below is one of my favorite presentations (if I may say so, myself); it just went live on my Youtube channel and on my Blip.tv video feed (use this one to download the whole thing or just subscribe to it on iTunes).

This is the complete recording of my intervention (another fancy term for... presentation) at the 7th SYSTEMATIC PARIS-REGION conference in Paris on June 20, 2012, on the topic of The Future of Technology in a Digital Society. You can download the PDF with the slides, here.  Topics include the future of media, OTT, advertising, business models, search vs social, the coming telemedia era and much more.  Thanks to Systematic for making this available!

Free webinar on September 4, 2012: Future of Television: Social, Mobile, Over-the-top...? (Stowe Boyd and Gerd Leonhard)

Please join me for this unique event (there is no charge except for your attention:)

The Future of Television: Social, Mobile, Over-the-top? With Stowe Boyd and Gerd Leonhard (The Futures Agency) on Sep 4, 2012 5:00 PM CEST

Social web strategist, speaker and blogger Stowe Boyd and futurist, speaker & author Gerd Leonhard are delighted to present this 60-minute, free webinar based on a white paper jointly developed by Stowe Boyd and TheFuturesAgency entitled 'social TV and the second screen'.

You can read more about here  (and download it via the link or directly, here )

"The overlap of social media and TV represents a huge opportunity for those that truly understand and internalize, embrace and partake in these changes, and that welcome this dawning networked, interdependent and many-to-many society"

Stowe and Gerd will briefly present some select slides and updates on the topic of the future of television (10-15 minutes each), followed by a Q&A session with the participants.

The emphasis of this event is on allowing plenty of time for questions and discussion; both via chat as well as via audio (upon individual invitation only).

THIS EVENT IS LIMITED TO 100 PARTICIPANTS. Please sign up early and be sure to show up at least 30 minute prior to the starting time to avoid disappointment.

Stowe and Gerd are both members of The Futures Agency network and often work together holding seminars and think-tank events for media and technology companies, around the globe see http://www.thefuturesagency.com/about

Find our more about Stowe Boyd
http://worktalk.ly/about_stowe/
https://twitter.com/stoweboyd/
http://www.thefuturesagency.com/stoweb

Find our more about Gerd Leonhard:
http://www.thefuturesagency.com/gerd
http://www.gerdfuturist.com
Blog: http://www.mediafuturist.com/
Mobile apps: http://road.ie/futurist
The Future of Business blog http://www.futureof.biz/
Videos: http://www.youtube.com/gleonhard
Twitter: http://www.twitter.com/gleonhard
More links: http://about.me/mediafuturist


After registering, you will receive a confirmation email containing information about joining the webinar.

See you there:)

 

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Update: PDFs, audio and video from July 17, 2012 webinar on the Future of Media (Futurists Gerd Leonhard and Ross Dawson) | Media Futures with Gerd and Ross

Today’s webinar was a really fun event; great questions from the audience (roughly 50 people were online), and nice interactions using the pretty cool GoToMeeting tools (no video, tho:). 

Gerd’s PDF is available for download here (20 MB high res), and Ross’s PDF is here.  Both are provided under creative commons attribution non-commercial license.

Download the audio version (70 minutes, 22 MB).

 

The Future of Media, Mobile, Social, Cloud... and Paid? With Futurists Ross Dawson and Gerd Leonhard 7-19-12 2.12 PM copy

 Find out more about Ross Dawson:
http://rossdawson.com/
https://twitter.com/#!/rossdawson
http://www.youtube.com/user/rossdaht2/videos

 

Find out more about Gerd Leonhard
http://www.mediafuturist.com/
https://twitter.com/#!/gleonhard
http://www.youtube.com/gleonhard

via www.gerdandross.com

 

UPDATE: the video has arrived

Join us on July 19th: free webinar on the Future of Media - Mobile, Social, Cloud... and Paid? With Futurists Ross Dawson and Gerd Leonhard

Fellow media futurist and Futures Agency colleague Ross Dawson and me are delighted to announce this free webinar on July 19, 2012, at 2pm CET, 1pm UK, 8 am EST, 8pm Singapore & HongKong, 7pm Jakarta time.  Attendance is limited to 100 people so sign up early.  Emphasis will be on discussion and questions rather than presentations. 

The Future of Media: Mobile, Social, Cloud... and Paid? With Futurists Ross Dawson and Gerd Leonhard

Join us for a webinar on Jul 19, 2012 at 2:00 PM CEST.

Register now!

https://attendee.gotowebinar.com/797gl/register/8547917098258049792

Both Ross and Gerd have spend the past 10 years researching, writing and speaking about the future of media & content, and have worked with over 150 clients in 27 countries on many of the key topics such as monetization and new, web-native business models, curation and filtering, the global shift to mobile devices and what it really means for media, the dramatic convergence of Internet and television, the move from media ownership to cloud access (such as in books or print), the future of advertising (and whether it can fund media productions), crowd-sourcing, UGC and social media, and much more. In this free webinar, Ross and Gerd will present 5 key points on the future of media (print, tv, films, music etc) each - approx. 20 minutes in total - and then take questions from the participants (via the chat functions or twitter). The goal is to have an in-depth, ad-hoc conversation that involves the participants as much as possible. You can also ask questions beforehand, via @gleonhard or @rossdawson #futmedia

PLEASE NOTE: attendance is limited to 100 people - sign up early:)

Find out more about Ross Dawson:
http://rossdawson.com/
https://twitter.com/#!/rossdawson
http://www.youtube.com/user/rossdaht2/videos

Find out more about Gerd Leonhard
http://www.mediafuturist.com/
https://twitter.com/#!/gleonhard
http://www.youtube.com/gleonhard

After registering, you will receive a confirmation email containing information about joining the webinar.

View System Requirements

Epiphany moment: Pay-Will not Pay-Wall! The future of content

A key slide from my last presentation: what publishers need to create is not pay-walls, it's pay-wills. See Netflix, Kindle, Popular Science, TheGuardian, LinkedIn, Spotify... :) ask me if you want to know more, or go here.

Future of Mobile & Apps: Futurist Keynote Speaker Gerd Leonhard in Moscow (English version)

This is the complete (and non-dubbed) video of my presentation on the Future of Mobile & Apps: Futurist Keynote Speaker Gerd Leonhard in Moscow (ENGLISH) (by gleonhard) at the NextGreatApp event in Moscow, May 24, 2012; presented by Sberbank see http://digitaloctober.com/event/next_great_app for more details. Topics include the future of apps, commerce, mobile and social. The PDF with the slides can be downloaded here: http://db.tt/a4acS8D5 please enjoy and share:)

New video: the future of Business and Communications (from Olavstoppen event in Stavanger May 3, 2012)

This is the complete video of my keynote at the Olavstoppen POL2012 event in Stavanger / Norway, on The Future of Business and Communications; May 3, 2012. You can download the PDF with the slides I used (low res version, creative commons licensed): Download Future of Business Olavstoppen Gerd Leonhard Keynote Public (6MB).  Most high-res versions of my presentations can be found at Slideshare. You can download the video via this link (or add the file to your dropbox).

The Future of Business & Communications. Social. Local. Mobile. Cloud. And why Data is the New Oil. Futurist and CEO of TheFuturesAgency Gerd Leonhard was the keynote speaker at the Olavstoppen POL conference on May 3rd 2012 in Stavanger, Norway.

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