93 posts categorized "Future of Content"
November 15, 2012
November 11, 2012
October 26, 2012
If you are in Sao Paulo Nov 5, please be sure to join me for this event. The video below outlines some of the topics I am planning to talk about. See you there!
October 23, 2012
This is a very nicely recorded video (thanks to the BBC NI and their fabulous studio in Belfast) and I cover a lot of ground as far as the future of media is concerned; one of my best talks on this topic, to date, imho:) Enjoy and share!
You can download the PDF with most of the slides here , or just browse my Slideshare channel. In this talk I cover most of the key topics such as 'the people formerly known as consumers', the shift from ownership to access, advertising becoming content, independence replaced by Interdependence, the end of attention monopolies, the social OS aka SoLoMo.
Special thanks to the BBC NI for making a great video and sharing it with me and everyone else. Also special thanks to Tiffany Shlain and her great work - be sure to watch 'Connected the Movie' asap!!
I will be spending 2 weeks in Brazil, doing 5 speaking gigs, some workshops and many other meetings and get-togethers - really look forward to this!
Meet me in Porto Alegre BRAZIL at the Congress of Innovation Oct 30 / 31, or in Rio Nov 1-4, or Sao Paulo Nov 5-12:)) Some Context is here (Zerohora Newspaper). Don't miss this event on Nov 5 at the Museum of Sound in Sao Paulo; and if you are into advertising and marketing join me for the APG's annual convention in Sao Paulo on Nov 12 (see video below). Ping me if you want to meet up!
*** You can download some of my essays in Portuguese as well as some recent press coverage here (public dropbox folder) ****
"Em uma sociedade cada vez mais conectada pela internet, ganham força a colaboração e a troca de ideias como motores da inovação. Soluções adotadas até recentemente já não se aplicam mais. Quem alerta para essa mudança são dois estudiosos das transformações que a tecnologia vem impondo: o norte-americano Steven Johnson, professor da Universidade de Nova York e autor do best seller De onde vêm as boas ideias — a história natural da inovação, e o alemão Gerd Leonhard, fundador do instituto Green Futurist, também autor de obras como The Future Of Content, entre outras.
A dupla de pensadores do futuro estará participando do 5º Congresso Internacional de Inovação, promovido pela Fiergs, nos próximos dias 30 e 31, em Porto Alegre (informações e inscrições no site www.fiergs.org.br/inovacao2012 ). Johnson e Leonhard anteciparam algumas das ideias que discutirão no evento em entrevistas concedidas por e-mail a Zero Hora. Confira os principais trechos.
Gerd Leonhard — Fundador do instituto Green Futurist
ZH – Como o uso cada vez maior das redes sociais está mudando a forma como as pessoas interagem entre si e se relacionam com as empresas, enquanto consumidores?
Gerd Leonhard – Estamos nos tornando uma sociedade conectada. Em alguns casos, tanto “compartilhamento” e transparência poderá acabar com nossa privacidade, mas, de uma maneira geral, esta nova era traz mais benefícios. Consequências claras disso são um aumento radical do poder dos consumidores, maior transparência política e declínio da corrupção, marketing mais honesto e publicidade mais útil. Deveríamos, aliás, descartar o termo mídias sociais porque não se trata apenas de mídia, mas de algo que chamo de Social OS (sistema operacional social). Cada empresa ou governo deverá se tornar conectado, aberto, transparente e engajado. Caso contrário, iremos ignorá-los.
ZH – Alguns críticos dizem que a internet tornou disponível um grande volume de informação, mas o uso que se faz desse conhecimento é superficial. O senhor concorda?
Leonhard – Em 1971, Marshall McLuhan disse que a aldeia global não é “quieta e harmoniosa”, mas tem dose considerável de barulho e caos. Não é questão de overdose de informação, mas de filtro. É aí que os jornalistas entram: não basta só conteúdo, é preciso contexto. Não se trata só de volume, mas de dar relevância aos fatos.
ZH – A internet já transformou a indústria musical e agora está mudando o cinema, a TV e o mercado literário. As corporações ligadas a esses ramos, porém, parecem não estar faturando como antes. As empresas terão de se habituar a ganhar menos nesta nova realidade?
Leonhard – Na era dos monopólios, as empresas estavam habituadas a margens de lucro fantásticas porque os consumidores não tinham escolha. De agora em diante, os preços por unidade de conteúdo estão caindo, em alguns casos, até 90% – veja o Netflix (serviço de vídeos online) x DVDs. As boas notícias são que mais pessoas podem ser alcançadas por meios digitais, os custos de distribuição são menores e a publicidade está se tornando digital rapidamente – nos próximos três a cinco anos, veremos 50% dos orçamentos publicitários – globalmente, uns US$ 600 bilhões – migrarem para meios digitais, móveis e sociais. Há grandes oportunidades, mas nada será como era 10 anos atrás.
ZH – Atualmente, a Apple é considerada a mais criativa e valiosa empresa do mundo. Essa posição conseguirá ser mantida?
Leonhard – Sou fã da Apple, mas essa visão de mundo extremamente centrada e controlada que a empresa tem não se sustentará. Eles terão mais uns bons cinco anos – a genialidade de Steve Jobs continuará a impulsioná-los nesse período. Startups surgem em toda parte, e a próxima Apple deverá começar a aparecer já em 2013.
ZH – Há quem aposte que o próximo grande embate no setor de tecnologia será entre Google e Facebook. Quem vencerá essa briga?
Leonhard – Há espaço suficiente para cinco ou seis Googles e Facebooks, assim, como hoje existe espaço para DHL, Fedex e outras empresas de correspondência. À medida em que o mundo está se tornando hiperconectado, será mais importante quais problemas as grandes companhias poderão resolver do que quanto elas irão faturar no próximo trimestre.
October 05, 2012
Webinar invitation: Privacy versus Publicy - the next 3 years. Public debate between Author Andrew Keen and Futurist Gerd Leonhard (October 26 2012)
Please join me for this debate - should be great fun. Andrew Keen - often called the Anti-Christ of Silicon Valley - is a long-time colleague of mine and even though we don't agree on a lot of things he puts forth about in his 2 most recent books (The Cult of the Amateur, and the newest Digital Vertigo) I respect his work a lot - don't miss this; sparks are sure to fly.
Attendance is limited to 100 people so sign up early (and be sure to log-in at least 20 mins before showtime:)
Privacy versus Publicy: the next 3 years. A public debate with Author Andrew Keen and Futurist Gerd Leonhard
Fri, Oct 26, 2012 6:00 PM - 7:00 PM CEST i.e. 12 noon EST, 9am PST, 11 pm Sinagpore etc
Gerd Leonhard aka MediaFuturist is a futurist, keynote speaker,
author and CEO of TheFuturesAgency, based in Switzerland. He is (mostly)
a proponent of what he calls 'The Networked Society', the SoLoMo
internet (social, local, mobile) and freemium business models; and
foresees great opportunities in the global empowerment of creators and
consumers powered by digital technology. His latest book is 'the future
of content and can be found on Amazon see http://www.gerd.fm/focbook
Andrew and Gerd will present some of their key insights for approx. 10-15 minutes each, and will then debate the most crucial issues such as what privacy means in a connected world, whether 'the crowds' are actually being empowered or not, what the future role of social media will be, what the true meaning of a networked society is, and what the media landscape will look like, in the future.
Get ready for some serious sparring - which will also involve the participants, both via messages and chat as well as via audio intervention (upon invitation only).
This seminar will be recorded - please be aware of this fact if you are invited to speak during the session. You can view some of the previous recordings here: http://gerd.fm/youtubewebi
This session is limited to 100 people so please sign up early; most importantly please log-in at least 30 mins prior to the starting time.
More about Andrew:
"Andrew Keen has found the off switch for Silicon Valley's reality
distortion field. With a cold eye and a cutting wit, he reveals the
grandiose claims of our new digital plutocrats to be little more than
self-serving cant. Digital Vertigo provides a timely and welcome reminder that having substance is more important than being transparent.
-- Nicholas Carr, author of The Shallows What the Internet Is Doing to Our Brains
More about Gerd Leonhard
http://www.gerdfuturist.com ... the canvas:)
The Future of Business blog http://www.futureof.biz/
September 26, 2012
September 04, 2012
In case you missed our webinar on SocialTV and the Future of Television, today (shame on you;): the video will go live in a few hours (assuming the recording actually worked) on my Youtube Webinars playlist.
And here are the slides we used (creative commons non-commercial, attribution licensed, as usual):
Gerd, Stowe as well as the reports we referenced (subject to different licenses): Ericsson: Getting Social on TV Google: The new multi-screen world, and Stowe's Social TV report.
UPDATE: Here is the video
Enjoy and share:))
August 30, 2012
This video below is one of my favorite presentations (if I may say so, myself); it just went live on my Youtube channel and on my Blip.tv video feed (use this one to download the whole thing or just subscribe to it on iTunes).
This is the complete recording of my intervention (another fancy term for... presentation) at the 7th SYSTEMATIC PARIS-REGION conference in Paris on June 20, 2012, on the topic of The Future of Technology in a Digital Society. You can download the PDF with the slides, here. Topics include the future of media, OTT, advertising, business models, search vs social, the coming telemedia era and much more. Thanks to Systematic for making this available!
July 19, 2012
Update: PDFs, audio and video from July 17, 2012 webinar on the Future of Media (Futurists Gerd Leonhard and Ross Dawson) | Media Futures with Gerd and Ross
Today’s webinar was a really fun event; great questions from the audience (roughly 50 people were online), and nice interactions using the pretty cool GoToMeeting tools (no video, tho:).
Find out more about Ross Dawson:
UPDATE: the video has arrived
July 11, 2012
New video for my German tweeps: Zukunft der Medien / Verlage / Publishing (Medienforum NRW Juni 2012)
IN GERMAN: Meine Keynote vom Medienforum NRW im Juni 2012, zum Thema Zukunft von Verlagen, News/Paper/Print, Publishing, Content. Siehe dieses Interview: http://gerd.fm/MkkNH2 Das PDF mit der Slideshow ist hier: http://db.tt/01NrBcj8 Das Video ist cross-posted von http://youtu.be/X0lJJ3l7II0 Besten Dank and das Medienforum NRW http://www.youtube.com/user/medienforumNRW
June 22, 2012
Join us on July 19th: free webinar on the Future of Media - Mobile, Social, Cloud... and Paid? With Futurists Ross Dawson and Gerd Leonhard
Fellow media futurist and Futures Agency colleague Ross Dawson and me are delighted to announce this free webinar on July 19, 2012, at 2pm CET, 1pm UK, 8 am EST, 8pm Singapore & HongKong, 7pm Jakarta time. Attendance is limited to 100 people so sign up early. Emphasis will be on discussion and questions rather than presentations.
The Future of Media: Mobile, Social, Cloud... and Paid? With Futurists Ross Dawson and Gerd Leonhard
Join us for a webinar on Jul 19, 2012 at 2:00 PM CEST.
Both Ross and Gerd have spend the past 10 years researching, writing and speaking about the future of media & content, and have worked with over 150 clients in 27 countries on many of the key topics such as monetization and new, web-native business models, curation and filtering, the global shift to mobile devices and what it really means for media, the dramatic convergence of Internet and television, the move from media ownership to cloud access (such as in books or print), the future of advertising (and whether it can fund media productions), crowd-sourcing, UGC and social media, and much more. In this free webinar, Ross and Gerd will present 5 key points on the future of media (print, tv, films, music etc) each - approx. 20 minutes in total - and then take questions from the participants (via the chat functions or twitter). The goal is to have an in-depth, ad-hoc conversation that involves the participants as much as possible. You can also ask questions beforehand, via @gleonhard or @rossdawson #futmedia
PLEASE NOTE: attendance is limited to 100 people - sign up early:)
Find out more about Ross Dawson:
Find out more about Gerd Leonhard
After registering, you will receive a confirmation email containing information about joining the webinar.
June 21, 2012
June 04, 2012
May 17, 2012
Roger Tagholm at Publishing Perspectives just published a nice review of the World eReading Congress in London, on Tuesday, where I had the pleasure of doing the opening keynote. The 6MB low-res PDF can be downloaded via this link: Download Ereading congress london gerd Leonhard (note: this is quick version, better resolution soon on Slideshare).
Here are the best snippets from Roger's review (and the rest of it is a good overview, as well!)
By Roger Tagholm
"Access not ownership, relationships not transactions and concerns over who owns the channel to market – these were some of the themes of the second World E-Reading Congress which began in London on Monday. Once again, organizers Terrapin had assembled a powerful line-up of speakers who provided a one-stop take on what is happening in the digital space. From “haptic technology” (from the Greek Haptikos, “pertaining to the sense of touch”) to “lean back” readers, this was also the place to get a jargon update and phrase fix.
The View from a Futurist
Media Futurist Gerd Leonhard kicked things off. He believes the debate will soon be about access, not ownership and said that “for those over 30 it’s very hard to understand this switch. There will be some ownership, but it won’t grow. With music, iTunes sales are flat, but streaming is growing. It will happen with books. A Spotify for books will come. If a student wants 300 books, he’ll buy a three-year subscription”. Small examples of that already exist, but Leonhard means on a mass scale, such as that being contemplated in Brazil “where the government is looking to buy 100 million devices for students so they don’t have to buy the physical books”.
He believes there is more to the future than walled gardens and that “humans need meaning, not just cool technology. In the end, meaning is money. Apple has meaning, even though it is a totally walled garden — an oligopoly, a cult.” During the next three to five years he thinks we will see telemedia convergence. “The telecoms industry will realize that it will have to make deals with ISP operators to sell content — so that if you buy this SIM card, for example, you can get ten books.
“For the consumer, access to content will become much cheaper. We cannot force the consumer to pay the same for digital as physical. Technology owners reads more, so why penalize them? We need to innovate now to keep them.”
Sharing, he maintained, should be “non-negotiable. Sharing does not create economic damage.” Publishers must engage with their customers; attitudes to piracy must be rethought (“piracy happens when motivation meets opportunity”); and publishers must build value around content “because payment works if the context is right — if there is a reason, people will pay.”
Added note: "Duncan Edwards, President and CEO of Hearst Magazines International, took an entirely different view on pricing. “We have discovered that, because of the ease of use, people are prepared to pay as much — or even more — for the digital versions of our magazines.”
Really? Not sure that maybe that have just discovered their own desire to get as much as before, and found some willing fans - rest assured, this won't last. Look at iTunes and the music industry:) People will not continue to buy songs for €1 every time they are interested. Unsustainable, imho:=)