Excerpts from a recent talk at SEMPL 14 in Portoroz. Enjoy! Visit my slideshare page for more stuff.
Excerpts from a recent talk at SEMPL 14 in Portoroz. Enjoy! Visit my slideshare page for more stuff.
Think about it for a minute: Google knows our deepest secrets because we search with INTENTION - and in realtime, and often even in real-place (i.e. when using mobile devices) - for the things that matter to us - whether it is an upcoming trip or a disease that we are suffering from, or vexing problem we may have. Google knows all that stuff, and keeps it in their records (unless we take steps to delete it all... allegedly). Facebook, on the other hand, just knows what we SAY, what we share, what we purport to LIKE. That's also quite deep but... there is a big difference. Your thoughs? Browse my Privacy to Publicy links to read more
This is a very nicely recorded video (thanks to the BBC NI and their fabulous studio in Belfast) and I cover a lot of ground as far as the future of media is concerned; one of my best talks on this topic, to date, imho:) Enjoy and share!
You can download the PDF with most of the slides here , or just browse my Slideshare channel. In this talk I cover most of the key topics such as 'the people formerly known as consumers', the shift from ownership to access, advertising becoming content, independence replaced by Interdependence, the end of attention monopolies, the social OS aka SoLoMo.
Special thanks to the BBC NI for making a great video and sharing it with me and everyone else. Also special thanks to Tiffany Shlain and her great work - be sure to watch 'Connected the Movie' asap!!
Please join me for this debate - should be great fun. Andrew Keen - often called the Anti-Christ of Silicon Valley - is a long-time colleague of mine and even though we don't agree on a lot of things he puts forth about in his 2 most recent books (The Cult of the Amateur, and the newest Digital Vertigo) I respect his work a lot - don't miss this; sparks are sure to fly.
Attendance is limited to 100 people so sign up early (and be sure to log-in at least 20 mins before showtime:)
Fri, Oct 26, 2012 6:00 PM - 7:00 PM CEST i.e. 12 noon EST, 9am PST, 11 pm Sinagpore etc
Gerd Leonhard aka MediaFuturist is a futurist, keynote speaker,
author and CEO of TheFuturesAgency, based in Switzerland. He is (mostly)
a proponent of what he calls 'The Networked Society', the SoLoMo
internet (social, local, mobile) and freemium business models; and
foresees great opportunities in the global empowerment of creators and
consumers powered by digital technology. His latest book is 'the future
of content and can be found on Amazon see http://www.gerd.fm/focbook
Andrew and Gerd will present some of their key insights for approx. 10-15 minutes each, and will then debate the most crucial issues such as what privacy means in a connected world, whether 'the crowds' are actually being empowered or not, what the future role of social media will be, what the true meaning of a networked society is, and what the media landscape will look like, in the future.
Get ready for some serious sparring - which will also involve the participants, both via messages and chat as well as via audio intervention (upon invitation only).
This seminar will be recorded - please be aware of this fact if you are invited to speak during the session. You can view some of the previous recordings here: http://gerd.fm/youtubewebi
This session is limited to 100 people so please sign up early; most importantly please log-in at least 30 mins prior to the starting time.
More about Andrew:
"Andrew Keen has found the off switch for Silicon Valley's reality
distortion field. With a cold eye and a cutting wit, he reveals the
grandiose claims of our new digital plutocrats to be little more than
self-serving cant. Digital Vertigo provides a timely and welcome reminder that having substance is more important than being transparent.
-- Nicholas Carr, author of The Shallows What the Internet Is Doing to Our Brains
More about Gerd Leonhard
http://www.gerdfuturist.com ... the canvas:)
The Future of Business blog http://www.futureof.biz/
In case you missed our webinar on SocialTV and the Future of Television, today (shame on you;): the video will go live in a few hours (assuming the recording actually worked) on my Youtube Webinars playlist.
And here are the slides we used (creative commons non-commercial, attribution licensed, as usual):
Gerd, Stowe as well as the reports we referenced (subject to different licenses): Ericsson: Getting Social on TV Google: The new multi-screen world, and Stowe's Social TV report.
UPDATE: Here is the video
Enjoy and share:))
Fellow media futurist and Futures Agency colleague Ross Dawson and me are delighted to announce this free webinar on July 19, 2012, at 2pm CET, 1pm UK, 8 am EST, 8pm Singapore & HongKong, 7pm Jakarta time. Attendance is limited to 100 people so sign up early. Emphasis will be on discussion and questions rather than presentations.
The Future of Media: Mobile, Social, Cloud... and Paid? With Futurists Ross Dawson and Gerd Leonhard
Join us for a webinar on Jul 19, 2012 at 2:00 PM CEST.
Both Ross and Gerd have spend the past 10 years researching, writing and speaking about the future of media & content, and have worked with over 150 clients in 27 countries on many of the key topics such as monetization and new, web-native business models, curation and filtering, the global shift to mobile devices and what it really means for media, the dramatic convergence of Internet and television, the move from media ownership to cloud access (such as in books or print), the future of advertising (and whether it can fund media productions), crowd-sourcing, UGC and social media, and much more. In this free webinar, Ross and Gerd will present 5 key points on the future of media (print, tv, films, music etc) each - approx. 20 minutes in total - and then take questions from the participants (via the chat functions or twitter). The goal is to have an in-depth, ad-hoc conversation that involves the participants as much as possible. You can also ask questions beforehand, via @gleonhard or @rossdawson #futmedia
PLEASE NOTE: attendance is limited to 100 people - sign up early:)
Find out more about Ross Dawson:
Find out more about Gerd Leonhard
After registering, you will receive a confirmation email containing information about joining the webinar.
This is the complete (and non-dubbed) video of my presentation on the Future of Mobile & Apps: Futurist Keynote Speaker Gerd Leonhard in Moscow (ENGLISH) (by gleonhard) at the NextGreatApp event in Moscow, May 24, 2012; presented by Sberbank see http://digitaloctober.com/event/next_great_app for more details. Topics include the future of apps, commerce, mobile and social. The PDF with the slides can be downloaded here: http://db.tt/a4acS8D5 please enjoy and share:)
Roger Tagholm at Publishing Perspectives just published a nice review of the World eReading Congress in London, on Tuesday, where I had the pleasure of doing the opening keynote. The 6MB low-res PDF can be downloaded via this link: Download Ereading congress london gerd Leonhard (note: this is quick version, better resolution soon on Slideshare).
Here are the best snippets from Roger's review (and the rest of it is a good overview, as well!)
By Roger Tagholm
"Access not ownership, relationships not transactions and concerns over who owns the channel to market – these were some of the themes of the second World E-Reading Congress which began in London on Monday. Once again, organizers Terrapin had assembled a powerful line-up of speakers who provided a one-stop take on what is happening in the digital space. From “haptic technology” (from the Greek Haptikos, “pertaining to the sense of touch”) to “lean back” readers, this was also the place to get a jargon update and phrase fix.
Media Futurist Gerd Leonhard kicked things off. He believes the debate will soon be about access, not ownership and said that “for those over 30 it’s very hard to understand this switch. There will be some ownership, but it won’t grow. With music, iTunes sales are flat, but streaming is growing. It will happen with books. A Spotify for books will come. If a student wants 300 books, he’ll buy a three-year subscription”. Small examples of that already exist, but Leonhard means on a mass scale, such as that being contemplated in Brazil “where the government is looking to buy 100 million devices for students so they don’t have to buy the physical books”.
He believes there is more to the future than walled gardens and that “humans need meaning, not just cool technology. In the end, meaning is money. Apple has meaning, even though it is a totally walled garden — an oligopoly, a cult.” During the next three to five years he thinks we will see telemedia convergence. “The telecoms industry will realize that it will have to make deals with ISP operators to sell content — so that if you buy this SIM card, for example, you can get ten books.
“For the consumer, access to content will become much cheaper. We cannot force the consumer to pay the same for digital as physical. Technology owners reads more, so why penalize them? We need to innovate now to keep them.”
Sharing, he maintained, should be “non-negotiable. Sharing does not create economic damage.” Publishers must engage with their customers; attitudes to piracy must be rethought (“piracy happens when motivation meets opportunity”); and publishers must build value around content “because payment works if the context is right — if there is a reason, people will pay.”
Added note: "Duncan Edwards, President and CEO of Hearst Magazines International, took an entirely different view on pricing. “We have discovered that, because of the ease of use, people are prepared to pay as much — or even more — for the digital versions of our magazines.”
Really? Not sure that maybe that have just discovered their own desire to get as much as before, and found some willing fans - rest assured, this won't last. Look at iTunes and the music industry:) People will not continue to buy songs for €1 every time they are interested. Unsustainable, imho:=)
This is the complete video of my keynote at the Olavstoppen POL2012 event in Stavanger / Norway, on The Future of Business and Communications; May 3, 2012. You can download the PDF with the slides I used (low res version, creative commons licensed): Download Future of Business Olavstoppen Gerd Leonhard Keynote Public (6MB). Most high-res versions of my presentations can be found at Slideshare. You can download the video via this link (or add the file to your dropbox).
The Future of Business & Communications. Social. Local. Mobile. Cloud. And why Data is the New Oil. Futurist and CEO of TheFuturesAgency Gerd Leonhard was the keynote speaker at the Olavstoppen POL conference on May 3rd 2012 in Stavanger, Norway.
I recently was invited to chime in on this snappy collection of 2020-predictions done by Amy-Mae Elliott at Mashable, along with some of my peers and esteemed futurist colleagues such as Ian Pearson, Jim Carroll and Dave Evans. Take a look. Here is my piece:
Connecting the Cloud With the Crowd
"By 2020 everything will have moved into the cloud: content, media, health records, education. Connecting the cloud with the crowd will become a huge business. Related to this, access will replace ownership in almost all forms of media. Future media 'consumers' will simply have music, films, TV shows, games, etc. in the cloud, paid 'with attention,' i.e., advertising and data mining (Facebook cloud), subscription (Apple new iTV), and bundles (i.e., with mobile operators). Most importantly, many consumers will not pay for 'content' per se, but for all the added values around the content, such as curation, packaging, design, social connections, interfaces, apps, etc. Finally, all media that is not social and mobile will shrink; all that combines with their current models will prosper."
Thanks to Amy at Mashable - well done!
This is a new video with a short and to-the-point interview produced by marketing magazine The Drum at Digital London, see http://www.thedrum.co.uk/news/2012/03/31/video-futures-agency-ceo-gerd-leonha... about the future of social media and how it will impact us. Most important message: in a digital society, you can't FORCE people to pay, you can only ATTRACT them to pay. Original video is at http://youtu.be/2jT6NcKmoM0 - thanks to everyone at Drum Magazine for making this available.