New Video: Zukunft der Medien / Future of Media (MediaFutureDay TPC Switzerland - in German)

Please note: this video is in GERMAN language. It's the entire closing keynote of Future Media Day at TPC in Zurich, Switzerland, on January 24, 2012 see http://emedia.tpcag.ch/?page_id=162 Topics: the future of TV, social TV, OTT & mobile TV, future of content, advertising and content consumption. If you want the PDF please ping me via http://twitter.com/#!/gleonhard

Thanks to TPCMedia for booking me for this really cool event, and for making this video available to me.

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New video: Zukunft von Content (in German language) Convention Camp 2011

Just found this short interview I did at ConventionCamp 2011 in Hannover (one of the best German events btw) - please note it's in GERMAN language. You can download the 5MB low.res PDF with all my slides here

Interview: Future of Media / Zukunft der Medien (in German)

from Conventioncamp 2011 (see summary here, in German, as well)

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For my German readers: futurezone.at interview on the future of the music business: Zugang nicht Kopie (access not copy)

   This is an interview I gave to Futurezone.at just before going to the annual MIDEM music conference in Cannes, detailing the radical shift from buying copies to getting access.  It is in German language, but if feel adventourous here is the Google translation to English.  Download: GerdLeonhard_Zugang_zu_Musik PDF

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New videos: the Future of Digital Marketing (TradeDoubler Cologne Summit, in German language)

This is a video (in 2 parts, due to Youtube requirements) of my presentation at the Tradedoubler 2010 Summit in Cologne, Germany, on the topic of "The Future of Digital Marketing" Please  visit this link for related footage, and download the PDF with my slides (they are hard to see in this video): files.me.com/gleonhard/vreivx

Please note: this video is in GERMAN LANGUAGE (English version, from the same Tradedoubler event, in London, to follow soon)

Part 1:

Part 2

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My presentation at StartMuseum Duisburg: Social Media & Museums (in German)

This one is in German language: my thoughts on Social Media and Museums. Note that there is still lots of English language stuff in there... give it a whirl.

Präsentation vom StartMuseum 2010 Event in Duisburg: Soziale Medien und Museen (Twitter)

You can download the high-resolution PDF via Slideshare (below, approx. 25MB), or download this quickie, low-res version:   Download StartMuseum Social Web Gerd Leonhard lowres

in German: StartMuseum 2010: Das social Web und Museen

View more presentations from Gerd Leonhard.

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The Future of Radio - Die Zukunft von Radio (Lokalrundfundtage) Presentation

Here is today's presentation on The Future of Radio (note: these slides are in German language... mostly:)  Related stuff in English is here. Download 6MB PDF  Zukunft von Radio Gerd Leonhard LokalRundfunkTage

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My presentation at Internet World in Munich, today: Zukunft des eCommerce und Marketing (in German)

I don't post German-language stuff very often but a lot of people have asked me to make this available soonest, so here is the presentation from today's Internet World 2010 in Munich, Germany, today, on the Future of Retail, eCommerce, Marketing and Advertising (please note: this is in GERMAN language, only; for similar presentations in English please browse my other slideshows)

Internet World Munich 2010 (in GERMAN): Zukunft von eCommerce, Handel, Marketing

View more presentations from Gerd Leonhard.

Presentation: The Future of Communications and Social Media (NBS Sao Paulo) (mediafuturist.com)

The Price of Free - Reinventing the Online Economy, now in Greek! (mediafuturist.com)

The Mobility Revolution and the Power of Social Media (Gerd Leonhard at ACTE09 in Prague) (slideshare.net)

Gerd Leonhard: The Future of Books - Creating New Value from Reading (slideshare.net)

My presentation on "Content 2.0 - Monetization Examples" at MidemNet 2010 (mediafuturist.com)

Gerd Leonhard and French Politician Yacques Toubon debate the 'Future of Content' (mediafuturist.com)

My MidemNet Academy Presentation: beyond the noise - how to use social media to market music (mediafuturist.com)

Panik vor Piraten: Gerd Leonhard on Swiss TV SF1 "Kulturplatz" (on eBooks and Music)

This video is in German language - thanks to Swiss TV SF1 for making this available! If your German is not good enough... watch this video "Compensation not Control" on very much the same topic. My Youtube channel is here, btw. The Blip.TV version is here. Read this post on what I think Book Publishers should do.

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My presentation at Start09: Future of Cultural Industries (in German)

From the PICNIC conference in Amsterdam I went straight on to the Start09 Conference in Duisburg, Germany (2 hours by train). Below is a snapshot from my presentation, and the PDF of the presentation (note: the copy is mostly in German)

Download Zukunft der Kulturwirtschaft Gerd Leonhard Start09 Public (17 MB PDF GERMAN)

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SonntagsZeitung Switzerland interviews with Gerd Leonhard; "Music Flat-Rates are the Future"

SonntagsZeitung | Artikel Detailseite : In German language.   «Den Musik-Flatrates gehört die Zukunft»

Medienfuturist Gerd Leonhard plädiert für einen Neustart im Musikgeschäft

Von David Bauer und Barnaby Skinner: "Das Web hat die Musikbranche auf den Kopf gestellt. Sie sehen Parallelen zum Radio vor 100 Jahren. Welche? Das Radio war in den ersten zwanzig Jahren auch illegal. Die Rechteinhaber wehrten sich dagegen, dass ihre Musik kostenlos verbreitet wird. Fakt war aber: Alle haben hingehört. Mit staatlichem Druck wurden schliesslich Lizenzen eingeführt, die Künstler proportional entlöhnten, wenn ihre Musik im Radio gespielt wurde. Die exakt gleiche Situation haben wir heute im Internet - nur fehlen geeignete Lizenzen.

Diese fehlen, weil sich die Musiklabels quer stellen. Die ganze Musikwirtschaft ist von Monopolen und Kartellen geprägt, von den Rechteinhabern und Verwertern bis zu den Studios. Man blockiert, weil man glaubt, ein Vielfaches verdienen zu können. Aber wer im Internet alles kontrollieren will, ist auf dem Holzweg. Das Musikökosystem ist wie eine alte, marode Ehe. Wir brauchen einen Neustart, ein Pflästerchen reicht nicht...."

Funky Google translation to English here

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My column on The Future of Music, in the Musikmarkt magazine (German language)

The German music industry magazine "Der Musikmarkt" ran a colum with an interview with me, last week. Here is the PDF (in German language). I am addressing the need for the industry to generate new revenue streams that are not based on COPY but on ACCESS. If you speak German...enjoy:  Download Leonhard_072009

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ZEIT ONLINE: Interview with Gerd Leonhard (in German): Music Like Water

If you speak German you may like this interview from a few months ago: Internet: Interview mit Medienexperte Gerd Leonhard | Nachrichten auf ZEIT ONLINE. The video is also available, here

"Künftig werden wir eine kleine Pauschale zahlen. Und an die Versorgung mit Musik angeschlossen sein wie an eine Wasserleitung – sagt Medienexperte Gerd Leonhard..."

My presentation on The Future of Advertising and Branding, OMD Client-Day 2008 in Duesseldorf, Germany

This speaking mission was on behalf on Omnicom Media Group and  is in German language (great event btw - lots of very smart, very alert and friendly people!) 

PDF 19 MB gerd_leonhard_zukunft_der_medien_und_marketing_omg.pdf

My presentation at the VUT Hamburg Event on April 7 2008: Music 2.0 - Die Zukunft der Musik- und Medienwirtschaft (in German language)

If you were there today... here it is (in German language) PDF 65 pages 18 MB (no animations): Download GL hamburg_april_7_german.pdf

Download the swf / flash file (interactive) 48.1 (plays in any browser that has Flash installed): gerd_leonhard_music_flat_rate_interactive_version.swf

Ein klarer Blick in die Glaskugel: was kommt, was wird, was läuft? Vortrag und Diskussion mit Gerd Leonhard, Musik- & Medienvisionär, Autor,Geschäftsführer von Sonific.com (Bio s.u.)

Termin: Montag, 7. April 2008 - Hamburger Musik Forum:  Umbruch, Niedergang, Paradigmenwechsel - alles Worte, die in den letzten Jahren häufig im Zusammenhang mit der Musikwirtschaft bemüht wurden. Und diese Schlagworte finden sich mit wachsenden Bandbreiten und billigeren Speichern im Zusammenhand von Film und anderen Entertainment-Medien wieder. Wir sitzen alle im selben Boot....Wohin die Reise geht, weiß niemand so genau. Aber es zeichnen sich Tendenzen ab, die es wert sind, betrachtet zu werden, auf dass man das eigene Geschäft mit wahrscheinlichen Zukunfts- szenarien abstimmt. Veränderung ist sicher angezeigt. Ob dies denn so negativ ist, wie sich der offenbare Kontrollverlust anfühlt, ist am 7. April in der Hamburger Botschaft in Frage und zur Diskussion gestellt. Das Hamburger Musikforum des VUT-Nord guckt also in die Glaskugel und ins Gekröse und hat hierfür einen "Auguren" eingeladen, um seine Visionen und Perspektiven  auf unsere zerebralen Mattscheiben zu projizieren.

 - Musik- & Medienvisionär, Autor, Geschäftsführer von Sonific.com. Das Wall Street Journal bezeichnet Gerd Leonhard als einen der führenden Media Futuristen der Welt. Er formuliert prägnante Thesen und Metaphern (z.B. „Music like Waters“), die zur Debatte anregen sowie kontrovers diskutiert und aufgenommen werden....

Update: Focus.de berichtet ueber die Musik Flat Rate (Jim Griffin und Gerd Leonhard)

Check out my new book, Music2.0. Get a printed copy or download the pay-what-you-want pdf here

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