This is a very nicely recorded video (thanks to the BBC NI and their fabulous studio in Belfast) and I cover a lot of ground as far as the future of media is concerned; one of my best talks on this topic, to date, imho:) Enjoy and share!
You can download the PDF with most of the slides here , or just browse my Slideshare channel. In this talk I cover most of the key topics such as 'the people formerly known as consumers', the shift from ownership to access, advertising becoming content, independence replaced by Interdependence, the end of attention monopolies, the social OS aka SoLoMo.
Special thanks to the BBC NI for making a great video and sharing it with me and everyone else. Also special thanks to Tiffany Shlain and her great work - be sure to watch 'Connected the Movie' asap!!
From transport to entertainment, work to education, our lives are
already being transformed by high-speed internet that will help create
the fully wired city. Within 10 years, faster, comprehensive, wired and
wireless networks will not only become the norm, they will become free,
says Gerd Leonhard, chief executive of the business thinktank The
Futures Agency. The reason? The enormous benefits to government and
Many of us are familiar with the internet telephony
tool Skype. But an even more advanced, 3D and interactive virtual
version of the technology could revolutionise education and business
(among other areas), putting anyone, anywhere in the world, in visual
touch with anyone else.
"The telepresence business is going to
become huge and it will be standard for people in workplaces to connect
over screens," says Leonhard. "There will be virtual schools for
education and training you can access anywhere, especially in
developing countries." He predicts business travel will be
substantially reduced, saving money and the environment.
will be revolutionised by 3D printing, technology that is already making
it possible to "print" clothes. And while the debate about appropriate
use of our personal data will continue, consensual services could be to
"You'll walk past a department store and the window
will show a personalised display with your size and preferences," says
Leonhard. "We'll also be able to download and make things at home,
including electronic devices – it will just be a question of downloading
For travel, our behavioural patterns will be
studied and utilised by tools which then advise us of delays in realtime
and suggest alternative routes. While some mobile phone applications
already do this, the system will become more comprehensive, connecting
trains with buses, planes and road information according to our
By 2020, 26m UK homes will be fitted with a smart meter
that monitors energy use and encourages homeowners to be more
efficient. At IBM, Andy Stanford-Clark, the company's chief technology
officer for smart energy, has been exploring how wiring our homes to the
web could make them more efficient.
"The autonomous homes of the
future can monitor everything on our behalf," he says. "The dishwasher,
tumble dryer and washing machine will talk to the electricity grid so
they could turn on in half an hour at a cheaper rate."
Some good snippets here - and some of some quite scary, too: "An "Everyware" world, as Adam Greenfield calls it, is a world in
which computers are embedded and merged seamlessly everywhere in the
environment. Radio Frequency Identification (RFID) tags communicate
their position and other information constantly in a vast network.
Everyday objects become "searchable" as if they were part of the
interconnected world wide web. In this interconnected internet of
things, scientific management and surveillance of people and the
environment we inhabit becomes possible, and marketers' ultimate dreams
If the speaker sounded less like he's wearing a muzzle it would be even better;)