MediaFuturist: iPad

The impact of the iPod (Mashable), me: "genius of fake-control model"

Amy-Mae Elliott interviewed my for this nice Mashable piece the other day. Here are some good snippets from me and from others that were interviewed:

Leander Kahney, editor of Cult of Mac and author of The Cult of iPod, sees the iPod’s primary impact in terms of the “connected device. “Gadgets are no longer stand-alone products,” Kahney says, “they connect to a range of software and online services. Think Internet TVs, stereos like Sonos, handheld gaming devices, GPS bike computers, in-car stereos, high-end watches, Internet radios, even printers — the list goes on and on — and the iPod was the first to do that...."

...Wikström says one could argue that iTunes has been more a hindrance to the industry than a help. Despite the billions of sales using the platform, the music industry has still suffered over the past decade. Did the dominant iTunes business model blind the industry to alternatives? “iTunes prolonged the industry’s dependence on the old model, and made them believe that it actually might be possible just to shift from CD to MP3, just as they had done in the past when they moved from vinyl to tape to CD,” says Wikström. “This is just speculation, but perhaps the most important impact on the music industry is that iTunes delayed the shift from a retail model based on control to what we now start to see emerge as various kinds of cloud-based retail models, such as Spotify and its peers.”

Futurist Gerd Leonhard, author of The Future of Content and co-author of The Future of Music: Manifesto for the Digital Music Revolution also sees iTunes playing a part in the decline of the music industry. “The genius of the iPod was (and still is, with the iPhone) that, while the music industry actually believed that it had found a good (i.e., closed and controlled) way to extract money from otherwise freeloading consumers, the iTunes/iPod/iPhone ecosystem became the dominant hardware solution for the consumption of free music.” |itunes / control image added by Gerd, source unknown |

Posted by Gerd Leonhard at 3:59 PM in 21st Century Content Ecology, Apple, Bottom Lines, Consumer Insights, Content 2.0, Digital Music, Future of Music, Gadgets, iPad, iPhone, Monetizing Content | Permalink | Comments (0) | TrackBack (0)

The Future of Media: video of my talk at ICTQatar

This is the first part of the official video of my talk at ICTQatar, on December 6, 2010. The PDF download (6MB) is here: Gerd @ ICT Qatar talk low res

Here is some context via Zawya.com: "Gerd Leonhard Predicts a Radically Different Future for the Media and Content Industries: "In the content industries, we are going from selling copies, whether physical or digital such as books and CDs, to selling access, such as bundled music offerings where music is included in internet access. This is painful if you made money selling paper or plastic, but it is as inevitable as the switch from horse-drawn carriage to the railroad. And there is lots of new money to be made in selling access to the content-clouds," said Leonhard. "Without a doubt, data is the new oil. Over 4 billion connected users willgenerate zetabytes of data, every single day, by commenting, rating, tagging, forwarding, uploading and sharing content. Every marketer, every brand, every telco and every mobile operator will want to get to this data, and be allowed to use it," he said. "The consumer will be more powerful than ever before, and - just like oil - many difficult situations will arise from the use, such as the discovery, the mining, and the refining of data. In any case, data will emerge as the most important asset of the next decade."

Posted by Gerd Leonhard at 8:36 PM in 21st Century Content Ecology, End of Control, Fragmentation, Friction is Fiction, Future of Broadcasting, Future of Business, Future of Cable TV, Future of TV, iPad, ISPs, Leadership, Monetizing Content, Must-watch, MY PRESENTATIONS, My speaking engagements, Open Network Economy, Politics of Content, Print & Newspapers, Trends | Permalink | Comments (0) | TrackBack (0)

A short video interview on The Future of Music (and intellectual property)

From the June 16 Music Conference in Ireland, see more details and my presentation here.

Posted by Gerd Leonhard at 10:25 AM in 21st Century Content Ecology, Conferences, Content 2.0, Cool Tools, Copyright, Digital Music, Eoc: Music Industry, Free!, Future of Music, iPad, Music 2.0, Music Flat Rate, Music Like Water, Must-watch, Politics of Content, Videos I Like | Permalink | Comments (0) | TrackBack (0)

My recent contribution to the INMA Ideas magazine: "The future of content in a connected economy"

In July, I was invited to do the cover story for the International NewsMedia Marketing Association (INMA) and the latest edition of their Idea Magazine (available to subscribers, here), on the topic of how to monetize content in a digital, networked and mobile world. The magazine has now been published and INMA allowed me to publish my story on this blog, as well so.... here it is, as a PDF: Download Gerd Leonhard INMA future of content. Enjoy and spread the word.

Posted by Gerd Leonhard at 9:52 AM in 21st Century Content Ecology, Attention Economy, Best of Gerd, Consumer Insights, Content 2.0, Copyright, Creative Rights, Crucial Stuff, Current Affairs, Data is the new Oil, Future of Business, Future of Content, Future of Journalism, Future of Marketing, Future of Media, Future of News, Future of Reading, Future of Selling, Good reads, iPad, Link Economy, Must Reads, Politics of Content, Print & Newspapers, Trends, Trust | Permalink | Comments (0) | TrackBack (0)

Amazing video: what a small child does with the iPad: it's a playing tool!

There is so much to be learned from this video - be sure to watch it. Clearly, the iPad (and hopefully, many other cool tablets that will follow in its wake now) is an altogether different way of 'computing'. GUI becomes NUI (natural user interface), at last. Finger-sweeping on a touch screen, and literally playing with the screen and the interface and the apps - definitely not a work tool as much as a reading + watching + consumption ++ playing tool. And yes, agreed, the iPad is a walled garden, it is Control in a very shameless form - and it still rocks. Confusing, maybe, but not enough to disregard or destroy or even. ...blend it.

Posted by Gerd Leonhard at 2:48 PM in Apple, Content 2.0, Cool Tools, Future of Content, Gadgets, Inspiring, iPad, Magazine 2.0, Mobility, TeleMedia, Videos I Like | Permalink | Comments (1) | TrackBack (0)

TeleMedia Futures: both my presentations -and video- from Management World 2010 / TM Forum in Nice

Updated: VIDEO below. here are the PDFs (creative commons non-commercial / attribution- licensed, as always) of my TM Forum / Management World 2010 Executive Roundtable presentations, as promised at the session in Nice on May 18, 2010: Download PDF of TM Forum Exec Roundtable Public Gerd Leonhard 15 MB

Download: May 17 TMForum Board Presentation: TeleMedia Futures Public Low Res 5 MB PDF

TeleMedia Futures: Gerd Leonhard Talk at TMForum Nice 2010

View more presentations from Gerd Leonhard.

Updated again: here is a low-tech video of the Executive Roundtable presentation (just my talk, nothing else). It's kind of home-made using a Kodak ZI8 (thanks to Jeffrey Hayzlett, Kodak's amazing CMO) but still offers good value I think.

Posted by Gerd Leonhard at 11:09 PM in 21st Century Content Ecology, BRIC, Broadband Culture, Conferences, Consumer Insights, Content 2.0, Data is the new Oil, EoC: Telecom, Friction is Fiction, Future of Advertising, Future of Business, Future of Content, Future of TV, iPad, iPhone, ISPs, Mobile Advertising, Mobility, Monetizing Content, MY PRESENTATIONS, Politics of Content, Real-Time Web, Slideshows, Social Media, Telecom2.0, TeleMedia | Permalink | Comments (0) | TrackBack (0)

Blending the iPad: hilarious video, and really smart marketing - must watch

This is a must-watch; and yes, I am not the first one to mention it, missed this until just now - but what a great fit: the guy, the topic, the connection, the logic, the fun - great example of marketing nirvana.

The Blendtec people nailed this - and you've got to love the tag-line: "We've heard that the iPad will change your life, but will it change the way you blend?"

Posted by Gerd Leonhard at 3:02 PM in Funny stuff, iPad, Marketing2.0, Social Media, Videos I Like, Viral Stuff | Permalink | Comments (0) | TrackBack (0)

Video of my MIPTV presentation "Social Media and building an Entertainment Brand Online"

The engagement at MIPTV (see yesterday's post) was an all-around good event and everything flowed very smoothly (including, I think, my brain;). Really lovely auditorium and first-rate tech services - wish I could say that every time;).

UPDATE: I had to remove the actual video from this page as it turns out to be auto-play-ONLY which is not good and creates havoc when surfing in multiple browser windows. For now, please kindly go to the Brightcove page to watch the video; right now there is no better way to do this. Sorry!

For more videos, please go directly to MIPTV.com; for some blog coverage on my talk, please go here. If you want to click along with the video, here are the slides (well, most of them;).

Social Media: From Push to Pull, Building an Entertainment Brand Online (MIPTV 2010)

View more presentations from Gerd Leonhard.