MediaFuturist: Leadership

New audio / video interview on the future of branding, business and the Internet (incl. some comments on SOPA), via TribeRadio

A few days ago, I did a fairly lengthy and deep skype interview with Toronto-based Marie Germain from Branding 2.0 (see her Twitter channel here), touching on many issues including the future of commerce, selling, marketing and branding, so-called social media (I much prefer the term Social OS), current issues in technology and the Internet (such as SOPA - the deeply disturbing but nevertheless impending U.S. Stop Online Piracy Act), and media / content trends.

There are some quite juicy snippets in this interview, such as:

"In an truly digital society we probably don't need marketing as we know it"

"We are moving from a society, and an economy, based on EGOsystems to a society that is based on ECOsystems (i.e. INTERDEPENDENCE)"

"The old days of commerce were based on handcuffing consumers, now it's all about attraction, engagement and conversations (being a magnet rather than using handcuffs)"

This video uses an interesting format in that it is based on an audio track that was recorded on the phone, and superimposes some related images over it. Interesting. If you just want the audio track, here it is:

Gerd Leonhard TribeRadio Interview Jan 2012: Branding, SOPA et al

From the TribeRadio Youtube post: "World-renown futurist, Gerd Leonhard, in this interview speaks of the very serious challenges businesses and brands face; he offers solutions. On a more sombre note he exposes the ploys of controllers on internet freedom, SOPA to be clear. The Wall Street Journal acknowledges Gerd as one of the leading media futurists in the world. Powerful! Incisive! Gerd is simply delicious to the ears. Keynote Speaker, Founder of The Futures Agency, Advisor to top corporations and governments, author of five books, "The Future of Music", "Music 2.0", "The End of Control", "Friction is Fiction" and "The Future of Content". Gerd's background is in music; however, today he is a top game-changer, inspiring entrepreneurship and guiding us into a prodigious digital world. To reach the Host of Tribe Radio, Marie Germain: at her blog, http://Branding20.wordpress.com or her biz site, http://MarieGermain.com..."

Be sure to check out the other audio / video interviews on here channel as well, including Jeffrey Hayzlett ('Running the Gauntlet' book, former CMO of Kodak).

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Posted by Gerd Leonhard at 5:40 PM in 21st Century Content Ecology, About Me, Advertising Trends, Attention Economy, Best of Gerd, Bottom Lines, Branding, Broadband Culture, CHANGE, Concerns, Consumer Insights, Content 2.0, Convergence, Creative Rights, Crossmedia, Crucial Stuff, Cultural Industries, Current Affairs, Data is the new Oil, Economic Egoism, EgoSystem EcoSystem, Fragmentation, Friction is Fiction, Future of Advertising, Future of Agencies, Future of Business, Future of Content, Future of Marketing, Future of Media, Future Watch, Innovation, Interviews, Leadership, Likemindedness, Link Economy, Must-watch, My Podcasts, Networked Society, Open Network Economy, Openness Issues, Podcasting, Podcasts, Politics of Content, Realizations, Resources, Social Media, The Futures Agency, Trends, Trust, Videos I Like | Permalink | Comments (0) | TrackBack (0)

Jeffrey Sachs "The Price of Civilization" - great video to kick off 2012

In this very insightful Authors-at-Google-video Jeffrey Sachs, Director of The Earth Institute at Columbia University, aptly summarizes several key topics such as the reasons for the economic crisis, the increasing inequality in America, and the consequences of globalization.

Watch the whole thing and you'll understand what the world - and in particular, America - is up against in 2012. And check out his book "The price of Civilization" - I just got it for my Kindle and will share my public bookmarks soon, here.

If you own a Kindle you can follow my Kindle note-sharing here.

From Youtube: "As he has done in dozens of countries around the world in the midst of economic crises, Sachs turns his unique diagnostic skills to what ails the American economy. He finds that both political parties—and many leading economists—have missed the big picture, offering shortsighted solutions such as stimulus spending or tax cuts to address complex economic problems that require deeper solutions. Sachs argues that we have profoundly underestimated globalization's long-term effects on our country, which create deep and largely unmet challenges with regard to jobs, incomes, poverty, and the environment. America's single biggest economic failure, Sachs argues, is its inability to come to grips with the new global economic realities.

Yet Sachs goes deeper than an economic diagnosis. By taking a broad, holistic approach—looking at domestic politics, geopolitics, social psychology, and the natural environment as well—Sachs reveals the larger fissures underlying our country's current crisis. He shows how Washington has consistently failed to address America's economic needs. He describes a political system that has lost its ethical moorings, in which ever-rising campaign contributions and lobbying outlays overpower the voice of the citizenry. He also looks at the crisis in our culture, in which an overstimulated and consumption-driven populace in a ferocious quest for wealth now suffers shortfalls of social trust, honesty, and compassion. Finally, Sachs offers a plan to turn the crisis around. He argues persuasively that the problem is not America's abiding values, which remain generous and pragmatic, but the ease with which political spin and consumerism run circles around those values. He bids the reader to reclaim the virtues of good citizenship and mindfulness toward the economy and one another. Most important, he bids each of us to accept the price of civilization, so that together we can restore America to its great promise...."

Posted by Gerd Leonhard at 3:24 PM in Asia, Attention Economy, CHANGE, Concerns, Control Fights, Current Affairs, Economic Egoism, EgoSystem EcoSystem, Emerging Markets, Future of Business, Inspiring, Interesting, Leadership, Market failures, Must-watch, Networked Society, Open Network Economy, Openness Issues, People, Politics of Content, Trends, Trust, Videos I Like | Permalink | Comments (0) | TrackBack (0)

New video: Visions of a Networked Future at ITU Telecom World

Below is a 10-minute video excerpt from a really interesting session at ITU Teleworld 2011 in Geneva yesterday, October 26, 2011. http://forum.world2011.itu.int/sessions/f17-storytelling-2-visions-of-a-netwo... has further details and the complete 86 minute video.

This Quickfire Storytelling session brings together some of the world's leading futurists (see below) to share bold ideas and conflicting predictions of how the world might look in 10 years' time. This video (which we shot ourselves using a Kodak HDCam and Sony bluetooth mic) shows the first 10 minutes i.e. Gerd's introduction, the 5 minute talk and brief discussion with the other speakers and the audience. Twitter buzz is here

You can download the 10MB PDF of my presentation (unfortunately, the slides are not visible in the video), here.

More details on the other panelists

Gerd Leonhard, CEO, The Futures Agency
Rachel Armstrong, Senior TED Fellow, Senior Lecturer, University of Greenwich
Simon Torrance, Founder 2.0 Initiative, and Chief Executice Officer, STL Partners
Juliana Rotich, CEO, Ushahidi Inc.
Rohit Talwar, CEO, Fast Future

This is the audio-only version (right-click to save the MP3)

Gerd Leonhard Futurist at ITU Teleworld 2012

Posted by Gerd Leonhard at 1:12 PM in Africa, Attention Economy, Brazil, Broadband Culture, CHANGE, Collaborators, Concerns, Conferences, Consumer Insights, Control Fights, Creative Rights, Crossmedia, Crowdsourcing, Crucial Stuff, Cultural Industries, Current Affairs, Data is the new Oil, Economic Egoism, Future of Media, Innovation, Inspiring, Interesting, Leadership, Link Economy, mCommerce, Must-watch, My Podcasts, My speaking engagements, My videos, Open Is King, Open Network Economy, Openness Issues, OTT, Podcasting, Podcasts, Politics of Content, Privacy, Recession survival, Smart People, Telecom2.0, TeleMedia, The Cloud, The Futures Agency, VIDEO BLOG, Videos I Like | Permalink | Comments (0) | TrackBack (0)

Announcing my new Kindle book "The Future of Content"

Today is a very big day for me. My new Kindle book "The Future of Content" just went online at Amazon, and is already gaining a lot of traction. You can view a very short video greeting about the book on my GerdTube channel (Youtube:)

Of course I would be very happy if you would consider buying the book for yourself (only $3.90, Kindle-only) but beyond that it would be really great if you could help me spread the word via rating and / or 'liking' the book on the Amazon.com page, tweeting about it or just forwarding this mail to some friends that may be interested.

As you probably know, I have published my last 3 books as free pdfs (which are quite popular) but really wanted to try something new with this book; after all reading on the Kindle is a much better experience than reading a PDF, and thus is, to quote Kevin Kelly, one of those "New Generatives" :)

"The future of content" will also be available in dead-tree-versions aka print, via my Lulu store, soon - please stay tuned. Happy reading!

Gerd Leonhard
(Media Futurist and CEO of The Futures Agency),
Basel / Switzerland
http://twitter.com/#!/gleonhard
My public Amazon / Kindle profile
(sharing all my book highlights there)

Update October 25 2011: this nice review may be helpful:

Increases brain power for content creators, October 25, 2011

By

Suzanna Stinnett

This review is from: The Future of Content (Kindle Edition)

"I challenge you to expand your brain and read this book. What Gerd Leonhard is always doing is informing the global brain (or the collective brain) in ways that help us all get where we're trying to go. He builds the buildings in front of us.

This collection points toward several compelling answers for content creators. As a writer who is already swimming in the changing currents of "content," I found it intensely informative. Leonhard shores up my courage to continue embracing a digital world without DRM, and ebook prices "for the masses." He makes the all-important concept of curation crystal clear. If you are providing any kind of content in print or on the web, it's relevant. If you want to stay on the front edge of content creation and publishing, it's basic. I'm making this book mandatory reading for my epublishing circles"

Amazon Kindle German Store
Amazon Kindle French Store
Amazon Kindle UK Store

ABOUT "THE FUTURE OF CONTENT"
Futurist Gerd Leonhard has been writing about the future of content i.e. music, film, TV, books, newspapers, games etc, since 1998. He has published 4 books on this topic, 2 of them on music (The Future of Music, with David Kusek, and Music 2.0). For the past 10 years Leonhard has been deeply involved with many clients in various sectors of the content industry, in something like 17 countries, and it’s been a great experience, he says. “I have learned a lot, I have listened a lot, I have talked even more (most likely:) and I think I have grown to really understand the issues that face the content industries - and the creators, themselves - in the switch from physical to digital media.”

This Kindle book is a highly curated collection of the most important essays and blog posts Leonhard has written on this topic, and even though some of it was written as far back as 2007 - “I believe it still holds water years later. I have tried to only include the pieces that have real teeth. Please note that the original date of each piece is shown here in order to allow for contextual orientation.” Leonhard’s intent to publish this via the amazing Amazon Kindle platform, exclusively, and at a very low price, is to make these ideas and concepts as widely available as possible while still trying to be an example of what digital, paperless distribution can look like, going forward.

Posted by Gerd Leonhard at 11:46 AM in Branding, Broadband Culture, CHANGE, Consumer Insights, Copyright, Creative Rights, Creativity, Crossmedia, Crowdsourcing, Data is the new Oil, Decentralization, Disruption, EgoSystem EcoSystem, Emerging Markets, End of Control, Future of Advertising, Future of Books, Future of Broadcasting, Future of Business, Future of Film, Future of Journalism, Future of Media, Future of PR & Communications, Future of Reading, Future of Sports, Innovation, Interviews, IPR, Link Economy, Mobility, Music Flat Rate, Music Like Water, Must Reads, Must-haves, My writings, Open Network Economy, Open Source, Politics of Content, Predictions, Reading 2.0, Resources, Search, Sharism, Social Commerce, Social Media, Social Networks, Storytelling Trends, Telecom2.0, The Futures Agency, UGC | Permalink | Comments (0) | TrackBack (0)

Personal branding in the digital age: new video

This video is part of a new series of 5-7 minute videos I recorded here in Basel, Switzerland in July. This episode shows about how I use social networks and mobile-optimized platforms / apps to spread the word about what I do. I also provide a few examples of the most efficient and viral online branding concepts that I have tried during the past decade. You can download this video if you go to my GerdTube.net video channel (on Blip.tv) or just subscribe to my video podcasts in iTunes.

Posted by Gerd Leonhard at 12:08 PM in Branding, Cool Tools, eCommerce, Future of Advertising, Future of Business, Future of Marketing, Future of PR & Communications, Leadership, Lifestreaming, Link Economy, Trust, Twitter, VIDEO BLOG, Viral Stuff | Permalink | Comments (0) | TrackBack (0)

New futurist conversation with Ross Dawson: Open vs Closed Systems (video)

Here is another episode from a series of videos I made with my friend and fellow futurist Ross Dawson, in Sydney, last month. Read his entire post here, and check out Ross's video channel here. And be sure to visit GerdTube:)

Via Ross's post: "Here are a few of the points we make in the video:
* Many executives want to know whether and why they need to open up their business models and customer interactions
* Open systems are faster, more viral, have more innovation, and are more fun to work in
* Apple is the only prominent example of a closed system that is working well
* There is a long and gradual trend to open systems, but progress is rarely linear and it hasn’t shifted as fast as we may have expected
* Platforms and open source have been significant wins for open systems
* There is a battle between ecosystems – you want to be open within the space but compete with other ecosystems
* Android within the platform is open – arguably too open – yet it competes with other mobile platforms it in fact so has boundaries
* Being too open can make things slower to progress, for example with quality assurance issues
* The development of a highly interconnected world creates more need for open systems
* APIs have provided a huge boost to the Internet economy
* Google’s early move to expose APIs to many of its products provided the impetus for this to become standard practice across the net
* A key issue is the pace at which commercial organizations should open out their models
* Facebook has become more open over time due to customer pressure, however now that Google+ has provided a ready way to export personal profiles that changes the competitive landscape in social networks

Posted by Gerd Leonhard at 5:46 PM in 21st Century Content Ecology, Android, Attention Economy, Broadband Culture, Content 2.0, Control Fights, Creative Rights, Crucial Stuff, Disruption, Economic Egoism, EgoSystem EcoSystem, Friction is Fiction, Future of Business, Innovation, Inspiring, Interviews, Leadership, Link Economy, Marketing2.0, Must-watch, Networked Society, Open Is King, Open Network Economy, Open Source, Openness Issues, VIDEO BLOG, Videos I Like | Permalink | Comments (0) | TrackBack (0)

New presentation: the future of business in a connected world (FPA Boston)

This is an edited version of my presentation given at the Financial Planning Association's Business Solutions Conference in Boston (twitter stream here). In my 45-minute talk (the audio version will be available, soon, I hope) I talked about how business is changing from being 'egosystems' i.e. centralized, empire-dominated, in-silos, in-broadcast-mode and top-down, to networked, mobile, social, decentralized and inter-connected.

I am showing some examples of successful networked businesses and what makes them tick, plus I comment on so-called Social Media and why it goes much beyond having a facebook page or a blog. I discuss how to deal with disruption, fragmented market places and ultra-empowered 'consumers', and point towards curation, filtering and added values as the strategy for success.

A truly networked business is the only way to prosper, going forward. Enjoy. Share.

The Future of Business in a connected world (FPA Boston Presentation)

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Posted by Gerd Leonhard at 7:25 PM in Attention Economy, Branding, Future of Business, Future of Marketing, Future of Selling, Leadership, Marketing2.0, MY PRESENTATIONS, Networked Society, Open Network Economy, Social Commerce, Social Media, Trends, Trust | Permalink | Comments (2) | TrackBack (0)

New video: 11-minute summary on the networked society (my presentation at Ericsson event, Mobile World Congress 2011)

I was invited to do the opening keynote at Ericsson's 'Shaping the Networked Society' event at this year's mobile world congress (MWC) in Barcelona, on February 14, 2011, see my blog at http://gerd.fm/i9Dh9I. Some of the topics I covered include the challenges and opportunities of convergence (TV-Web, Mobile-Fixed, real money - virtual money), new currencies and paying with facebook credits, companies becoming platforms not empires, what is beyond the current social media enthusiasm, the new paradigm of 'interaction before transaction', the tough but inevitabe switch from ownership to access (both in content / media as well as in general), the rise of the 'following paradigm', how the media and content industries are changing, and much more.

Take a look and please spread the word if you like it. Thanks.

Welcome to the Networked Society Gerd Leonhard MWC 2011

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Youtube version

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Posted by Gerd Leonhard at 12:04 PM in 21st Century Content Ecology, Best of Gerd, Broadband Culture, Broadcasting, Conferences, Content 2.0, Convergence, Creative Rights, Crucial Stuff, Cultural Industries, Data is the new Oil, EgoSystem EcoSystem, Emerging Markets, Ericsson, Events, Facebook, Fragmentation, Future of Content, Future of Film, Future of Media, Future of Selling, Leadership, Link Economy, mCommerce, Mobility, Monetizing Content, Must-watch, MY PRESENTATIONS, My speaking engagements, My videos, Networked Society, Privacy, TeleMedia, The Cloud, The Futures Agency, VIDEO BLOG | Permalink | Comments (0) | TrackBack (0)

Doing more with less: a very powerful lesson via a short Leonard Bernstein video

Watch this short video below and observe how Leonard Bernstein is conducting without (seemingly) doing anything, in a completely different, blissful and benevolent style. This, to me, is a great example of the kind of leadership that we may need, going forward: using humor and letting others blossom by allowing for space and letting things happen, i.e. achieving much more by doing less.

I found this video via a blog post of my dear colleague, friend and collaborator, Didier Marlier, Founder of the EnablersNetwork and internationally renowned leadership and innovation thought-leader. Didier writes in his blog post (and I couldn't have said it better myself):

"With minimal mimics, hands and stick under his arms, Bernstein conducts an outstanding orchestra who performs in an exceptional manner. Our audience commented this rare piece and great insights came out:

Leonard Bernstein is very present and engaged with his team. He is not abandoning them. Devolving is not abdicating.
By his humble posture, the Maestro unleashes the energy of his orchestra. Faced to such an unusual gesture of trust and respect, the team will do their utmost to prove their leader right
The team and their leader are intellectually and emotionally “in sync” and aligned on a shared, superior Purpose
Leonard Bernstein presents us with a formidable and counter-intuitive challenge: How to do only the essential –eliminate all the excessive energy and arm waving- to truly provide conditions for others to be their best…"

Posted by Gerd Leonhard at 11:31 AM in Inspiring, Interesting, Leadership, Videos I Like | Permalink | Comments (2) | TrackBack (0)

The Future of Media: video of my talk at ICTQatar

This is the first part of the official video of my talk at ICTQatar, on December 6, 2010. The PDF download (6MB) is here: Gerd @ ICT Qatar talk low res

Here is some context via Zawya.com: "Gerd Leonhard Predicts a Radically Different Future for the Media and Content Industries: "In the content industries, we are going from selling copies, whether physical or digital such as books and CDs, to selling access, such as bundled music offerings where music is included in internet access. This is painful if you made money selling paper or plastic, but it is as inevitable as the switch from horse-drawn carriage to the railroad. And there is lots of new money to be made in selling access to the content-clouds," said Leonhard. "Without a doubt, data is the new oil. Over 4 billion connected users willgenerate zetabytes of data, every single day, by commenting, rating, tagging, forwarding, uploading and sharing content. Every marketer, every brand, every telco and every mobile operator will want to get to this data, and be allowed to use it," he said. "The consumer will be more powerful than ever before, and - just like oil - many difficult situations will arise from the use, such as the discovery, the mining, and the refining of data. In any case, data will emerge as the most important asset of the next decade."

Posted by Gerd Leonhard at 8:36 PM in 21st Century Content Ecology, End of Control, Fragmentation, Friction is Fiction, Future of Broadcasting, Future of Business, Future of Cable TV, Future of TV, iPad, ISPs, Leadership, Monetizing Content, Must-watch, MY PRESENTATIONS, My speaking engagements, Open Network Economy, Politics of Content, Print & Newspapers, Trends | Permalink | Comments (0) | TrackBack (0)

A must read: from Disruption to Engagement - the Open Network Economy (by Didier Marlier / FDC)

Didier Marlier, a good friend and Founder of The Enablers Network in Switzerland, fellow professor at Fundacao Dom Cabral in Brazil and team member at TFA / The Futures Agency, has compiled a very important report on the work he has been doing with a top-level, CEO-education series at FDC, called COMn. The report skillfully and succinctly outlines the principles of what we have come to call "The Open Network Economy" and is a must-read for anyone that is interested in The Future of Business. So... download and spread the word: 600K PDF: Didier Marlier on the Open Network Economy FDC CEOs

In addition, here are 2 slideshows and a video I recently published on the same topic. Enjoy.

The Future of Business: the changing framework of the Open Economy (FDC Brazil)

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Shifting to the Open Network Economy (FDC CEO Event in Sao Paolo)

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Posted by Gerd Leonhard at 11:55 AM in 21st Century Content Ecology, Future of Media, Good reads, Innovation, Inspiring, Interesting, Leadership, Link Economy, Marketing2.0, Must Reads, MY PRESENTATIONS, Open Is King, Open Network Economy, Openness Issues, Other writers, Realizations, Recession survival, Resources, Sharism, Slideshows, Smart People, Stuff I Love, TeleMedia, The Cloud, The Futures Agency, Trends, Trust, Videos I Like, Wisdoms | Permalink | Comments (0) | TrackBack (0)

The Future of Business in the Open Economy (video of my presentation at the Fundacao Dom Cabral, Brazil)

This is a rather lengthy (but worth it, I hope:) 90 minute+ video of my June 23, 2010 presentation on "New Insights: The Future of Business - trends, future scenarios and key insights" at the Fundacao Dom Cabral (FDC) in Belo Horizonte, Brazil. The PDF with the slides can be downloaded via this link (30MB PDF); as usual all material is creative-commons-licensed (attribution required / non-commercial). Topics include: broadband culture and mobility, social media, the link economy, the culture of participation, open economy paradigms, cloud computing futures, the network vs the networked, selling 2.0, privacy and much more. You can download the FDC's STC program description here.

Here is the official event description: "The pace of change is constantly accelerating, everywhere and across most industries, whether it's in technology, communications, marketing, media, manufacturing, services or consumer goods. Disruption is becoming the norm rather than the exception. B2B relationships are deeply effected, as well, with new and often challenging standards of openness, transparency, collaboration and inter-connectivity quickly emerging. The future is likely to require hyper-collaboration rather than (just) competition, non-linear thinking, crowd-sourced innovation, and circular business model innovation"

Enjoy and spread the word!

Posted by Gerd Leonhard at 7:48 AM in Attention Economy, Branding, Brazil, BRIC, Broadband Culture, Conferences, Consumer Insights, Data is the new Oil, Decentralization, Economic Egoism, Emerging Markets, End of Control, FDC Brazil, Future of Business, Future of Money, Leadership, Link Economy, Mobility, Must-watch, MY PRESENTATIONS, My speaking engagements, My videos, Open Network Economy, Openness Issues, Resources, Social Media, Social Networks, Trends, Trust, Videos I Like | Permalink | Comments (0) | TrackBack (0)

The Future of Marketing in a Broadband Culture (presentation at FoDM London)

Here is the PDF from today's presentation at EConsultancy's Digital Marketing event in London: low resolution / quick download version (use slideshare to get the high resolution download, 25MB): Download Future of Marketing in a Broadband Culture FoDM LowRes Gerd Leonhard

The Future of Marketing in a Broadband Culture (FoDM Conference London)

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Posted by Gerd Leonhard at 1:26 PM in Advertising Trends, Attention Economy, Branding, Broadband Culture, Conferences, Consumer Insights, Content 2.0, Data is the new Oil, Decentralization, Disruption, End of Control, Friction is Fiction, Future of Advertising, Future of Agencies, Future of Business, Future of Marketing, Future of PR & Communications, Future of Selling, Google, Leadership, Link Economy, Marketing2.0, Mobile Advertising, MY PRESENTATIONS, Open Is King, Open Network Economy, Privacy, Real-Time Web, Sharism, Social Advertising, Social Media, The Cloud, Trends, Trust, Twitter | Permalink | Comments (0) | TrackBack (0)

Complete video and audio from my appearance on Roda Viva / TV Cultura (Brazil), April 2010

This is the complete, 75-minute video of my appearance on Brazil's most popular talk show on Public TV, called Roda Viva (on the TV Cultura channel). I was delighted to be invited to the show, and really enjoyed being 'grilled' by the super-smart journalists and Brazilian media experts in the studio. We could have talked forever! The show was originally broadcast on April 26 (on Brazilian TV as well as online, see the Twitter buzz here) but unfortunately the webcast did not work very well so this is the first time I have seen the video, myself, and thanks to Roda Viva / TV Cultura I am delighted to be able to share this recording with you, as well.

More information about the show is here. Duda Groisman made some g reat photos during the recording of this show, embedded below. Related activities on this trip include: my presentation for NBS Brazil "The Future of Communications and Business", and my presentation at Fundacao Dom Cabral (one of Brazil's best business schools) on "The Open Network Economy". Please note: the video is half Portuguese (the questions) and half English (my replies)

Here is a 9-minute version via Youtube (their 10-minute limit really bugs me!)

Audio:

Gerd Leonhard Roda Viva TVCultura Brazil

Gerd Leonhard Roda Viva No Intro

Posted by Gerd Leonhard at 7:49 AM in Bottom Lines, Branding, Brazil, BRIC, Content 2.0, Control Fights, Copyright, Data is the new Oil, Digital Music, Disruption, DRM, Emerging Markets, EoC: Change Challenges, Free!, Future of Business, Future of Journalism, Future of Media, Future of Money, Future of PR & Communications, Future of Reading, Future of TV, Futurism, Gerd on TV, In Portuguese, Inspiring, Interviews, Leadership, Link Economy, Mobility, Music 2.0, Music Flat Rate, Music Like Water, My videos, Open Is King, Open Network Economy, Open Source, Openness Issues, Politics of Content, Predictions, Privacy, Radio, Reading 2.0, Real-Time Web, Smart People, Social Media, Telecom2.0, TV, UGC, Wisdoms, Youtube | Permalink | Comments (0) | TrackBack (0)

A must watch: full-length video of my talk on the Future of Communications and Social Media at NBS Brazil

Here is a real must-watch: a 90 minutes tour-de-force on pretty much anything you'd ever want to know on the Future of Communications, Marketing, Advertising, and (Social) Media. This presentation (and the event that was put on by the NBS agency who have also graciously provided this video recording) got a lot of attention in Sao Paulo and in the Brazilian media, so give it a whirl.

Future of Communication and Social Media: Gerd Leonhard at NBS Sao Paulo

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Posted by Gerd Leonhard at 1:24 PM in 21st Century Content Ecology, Advertising Trends, Announcements, Attention Economy, Best of Gerd, Branding, Brazil, BRIC, Consumer Insights, Creativity, Crossmedia, Crowdsourcing, Economic Egoism, Emerging Markets, End of Control, Friction is Fiction, Future of Advertising, Future of Agencies, Future of Business, Future of Content, Future of Media, Future of Money, Future of PR & Communications, Future of Selling, Inspiring, Leadership, Link Economy, Marketing2.0, mCommerce, Mobile, Mobile Advertising, Mobility, Must-watch, MY PRESENTATIONS, My speaking engagements, My videos, Open Is King, Open Network Economy, Print & Newspapers, Reading 2.0, Real-Time Web, Resources, Social Advertising, Social Media, Social Networks, Trends, Trust, TV, Twitter, Videos I Like | Permalink | Comments (0) | TrackBack (0)

18 posts categorized "Leadership"

January 14, 2012

New audio / video interview on the future of branding, business and the Internet (incl. some comments on SOPA), via TribeRadio

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January 01, 2012

Jeffrey Sachs "The Price of Civilization" - great video to kick off 2012

October 28, 2011

New video: Visions of a Networked Future at ITU Telecom World

October 24, 2011

Announcing my new Kindle book "The Future of Content"

September 02, 2011

Personal branding in the digital age: new video

August 02, 2011

New futurist conversation with Ross Dawson: Open vs Closed Systems (video)

March 03, 2011

New presentation: the future of business in a connected world (FPA Boston)

February 25, 2011

New video: 11-minute summary on the networked society (my presentation at Ericsson event, Mobile World Congress 2011)

December 28, 2010

Doing more with less: a very powerful lesson via a short Leonard Bernstein video

December 27, 2010

The Future of Media: video of my talk at ICTQatar

July 06, 2010

A must read: from Disruption to Engagement - the Open Network Economy (by Didier Marlier / FDC)

July 05, 2010

The Future of Business in the Open Economy (video of my presentation at the Fundacao Dom Cabral, Brazil)

June 16, 2010

The Future of Marketing in a Broadband Culture (presentation at FoDM London)

May 23, 2010

Complete video and audio from my appearance on Roda Viva / TV Cultura (Brazil), April 2010

April 24, 2010

A must watch: full-length video of my talk on the Future of Communications and Social Media at NBS Brazil

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