MediaFuturist: Likemindedness

New video: the future of the Internet, Data, Privacy and Information (Online Information Conference 2012 Keynote by Futurist Gerd Leonhard)

Just got this new video - it was a good talk, imho, even if the camera angle is kind of odd... so check it out. Thanks to Incisive Media for making this available; more details on the conference are available here

My topic: "Everybody is talking about 'data is the new oil' aka big-data. SoLoMo (social local mobile) is the battle cry of the day. Human-machine interfaces are rapidly evolving and may quickly become commonplace (think Google Glasses, MSFT Kinect), artificial intelligence is the geek-phrase-of-the-day, and Kurzweil says the singularity is near/here. So how will our world really change in the next 5 years, i.e. the way we communicate, get information, create, buy and sell, travel, live and learn? What are the biggest threats and the hottest opportunities - not just in financial terms, but also in societal and human terms...?" Here is the PDF with my slides.

Posted by Gerd Leonhard at 12:16 PM in #egotoeco, 21st Century Content Ecology, Advertising Trends, Branding, Broadband Culture, capitalism 2.0, Consumer Insights, Content 2.0, Convergence, Creative Rights, Data is the new Oil, Decentralization, Likemindedness, Link Economy, Must-watch, MY PRESENTATIONS, My speaking engagements, My videos, Networked Society, Open Network Economy, Social Advertising, Social Commerce, Social Media, Social Networks, Sustainability, TeleMedia, The Cloud, Trends, Trust, Twitter | Permalink | Comments (0) | TrackBack (0)

New video interview: the future of social media, paid content, data-oil, marketing and communications

This is a new video with a short and to-the-point interview produced by marketing magazine The Drum at Digital London, see http://www.thedrum.co.uk/news/2012/03/31/video-futures-agency-ceo-gerd-leonha... about the future of social media and how it will impact us. Most important message: in a digital society, you can't FORCE people to pay, you can only ATTRACT them to pay. Original video is at http://youtu.be/2jT6NcKmoM0 - thanks to everyone at Drum Magazine for making this available.

Posted by Gerd Leonhard at 9:14 PM in Advertising Trends, Attention Economy, Broadband Culture, Conferences, Consumer Insights, Content 2.0, Data is the new Oil, eCommerce, Future of Advertising, Future of Agencies, Future of Business, Future of Content, Future of Marketing, Future of PR & Communications, Future of Selling, Interviews, Likemindedness, Marketing2.0, Mobile Advertising, Monetizing Content, Must-watch, My videos, Networked Society, Piracy, Realizations | Permalink | Comments (0) | TrackBack (0)

New audio / video interview on the future of branding, business and the Internet (incl. some comments on SOPA), via TribeRadio

A few days ago, I did a fairly lengthy and deep skype interview with Toronto-based Marie Germain from Branding 2.0 (see her Twitter channel here), touching on many issues including the future of commerce, selling, marketing and branding, so-called social media (I much prefer the term Social OS), current issues in technology and the Internet (such as SOPA - the deeply disturbing but nevertheless impending U.S. Stop Online Piracy Act), and media / content trends.

There are some quite juicy snippets in this interview, such as:

"In an truly digital society we probably don't need marketing as we know it"

"We are moving from a society, and an economy, based on EGOsystems to a society that is based on ECOsystems (i.e. INTERDEPENDENCE)"

"The old days of commerce were based on handcuffing consumers, now it's all about attraction, engagement and conversations (being a magnet rather than using handcuffs)"

This video uses an interesting format in that it is based on an audio track that was recorded on the phone, and superimposes some related images over it. Interesting. If you just want the audio track, here it is:

Gerd Leonhard TribeRadio Interview Jan 2012: Branding, SOPA et al

From the TribeRadio Youtube post: "World-renown futurist, Gerd Leonhard, in this interview speaks of the very serious challenges businesses and brands face; he offers solutions. On a more sombre note he exposes the ploys of controllers on internet freedom, SOPA to be clear. The Wall Street Journal acknowledges Gerd as one of the leading media futurists in the world. Powerful! Incisive! Gerd is simply delicious to the ears. Keynote Speaker, Founder of The Futures Agency, Advisor to top corporations and governments, author of five books, "The Future of Music", "Music 2.0", "The End of Control", "Friction is Fiction" and "The Future of Content". Gerd's background is in music; however, today he is a top game-changer, inspiring entrepreneurship and guiding us into a prodigious digital world. To reach the Host of Tribe Radio, Marie Germain: at her blog, http://Branding20.wordpress.com or her biz site, http://MarieGermain.com..."

Be sure to check out the other audio / video interviews on here channel as well, including Jeffrey Hayzlett ('Running the Gauntlet' book, former CMO of Kodak).

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Posted by Gerd Leonhard at 5:40 PM in 21st Century Content Ecology, About Me, Advertising Trends, Attention Economy, Best of Gerd, Bottom Lines, Branding, Broadband Culture, CHANGE, Concerns, Consumer Insights, Content 2.0, Convergence, Creative Rights, Crossmedia, Crucial Stuff, Cultural Industries, Current Affairs, Data is the new Oil, Economic Egoism, EgoSystem EcoSystem, Fragmentation, Friction is Fiction, Future of Advertising, Future of Agencies, Future of Business, Future of Content, Future of Marketing, Future of Media, Future Watch, Innovation, Interviews, Leadership, Likemindedness, Link Economy, Must-watch, My Podcasts, Networked Society, Open Network Economy, Openness Issues, Podcasting, Podcasts, Politics of Content, Realizations, Resources, Social Media, The Futures Agency, Trends, Trust, Videos I Like | Permalink | Comments (0) | TrackBack (0)

The latest updates from my Tumblr blogs

Greetings! In addition to the blog posts on this site I also post on 2 other sites, see below.

The latest updates from my Future of Business Tumblr Blog

The latest updates from my Green Futurist Tumblr Blog

Posted by Gerd Leonhard at 3:13 PM in 21st Century Content Ecology, About Me, Attention Economy, Blogging, Broadband Culture, capitalism 2.0, CHANGE, Concerns, Consumer Insights, Content 2.0, Future of Business, Going Green, Good reads, Green Futures, Inequality, Innovation, Likemindedness, Link Economy, Must Reads, My writings, Networked Society, Open Network Economy, Politics of Content, Predictions, Privacy, Real-Time Web, Realizations, Resources, Social Media, Sustainability | Permalink | Comments (0) | TrackBack (0)

Video and PDF: keynote at Norway Media Days 2011: Data is the new Oil

This is an important topic, I think - let me know how you like it. Topics: why data is the new Oil, why most content will be paid for by 'attention', the radical convergence of media and what it means, the total redefinition of 'consumer', going from 'the network' to 'The Networked' etc. Download the low-res PDF: Download Data Oil Gerd Leonhard Bergen Public LOW RES

Data is the new Oil: paying with attention is the future of media

View more presentations from Gerd Leonhard

Posted by Gerd Leonhard at 8:39 AM in Attention Economy, Best of Gerd, Broadband Culture, Conferences, Consumer Insights, Content 2.0, Data is the new Oil, Decentralization, Future of Business, Future of Cable TV, Future of Content, Future of Media, Future of Selling, Likemindedness, Marketing2.0, MY PRESENTATIONS, My speaking engagements, My videos, Networked Society, Openness Issues, OTT, Social Media, Social Networks | Permalink | Comments (0) | TrackBack (0)

Must watch video via Ted.com: Lisa Gansky: The future of business is the "mesh"

In this TED@MotorCity (Detroit) video, Lisa Gansky delivers an amazingly similar message to my own, various talks on the 'networked society', the 'open network economy and the future of business' and 'from egosystem to ecosystem'. Great stuff, Lisa. I will add your book THE MESH to my Kindle cue, for sure.

Posted by Gerd Leonhard at 7:55 PM in Future of Business, Inspiring, Likemindedness, Made me think, Must-watch, Open Is King, Open Network Economy, Other writers, Trends, Videos I Like | Permalink | Comments (0) | TrackBack (0)

New video: Heartbeats in Conversation with me (future of branding, advertising & media)

Here is a video interview with me, recorded at one of the nicest hotels I have ever been at, the fabulous Lydmar in Stockholm (in September 2010). Sounds Like Branding presents Heartbeats In Conversation With, a series of short conversations on relevant topics for marketing and communication; first out is a conversation between Heartbeats’ CEO Jakob Lusensky and me. The video is subtitled (in English) because the background noise is fairly loud (sorry about that). Jakob and me covered quite a few topics here, from the rise of the connected, digital, mobile economy, the future of advertising and the current status of the advertising industry, to the shift from buying copies of content to just having access to media as a service, and the future of TV.