Join me November 28 2012 for an important public debate on the future of digital music in Switzerland, and the proposed music flat-rate (in German)

Cross-posted von Rote Fabrik Zürich

Vorstellung eines Modells einer öffentlichen digitalen Musiklizenz, Stellungsnahmen und Diskussion

Präsentiert vom Konzeptbüro Rote Fabrik gemeinsam mit Dock18 - Institut für Medienkulturen der Welt.
Unterstützt von Digitale Allmend

Der Eintritt zur Veranstaltung ist frei.
BITTE UNTER FOLGENDER ADRESSE ANMELDEN:
http://diemusikflatrate.eventbrite.com/


Die These:
Musik fliesst heute überall, jederzeit und auf allen Geräten, egal ob wir einen Download oder einen sog. Stream wollen. Der Unterschied zwischen Anhören und Besitzen ist bereits fast vollkommen verschwunden - und genau das ist die Herausforderung für die gesamte Musikwirtschaft. Wir brauchen dringend neue Geschäfts- und Kulturmodelle die diesem unwiderlegbaren Trend Rechnung tragen.

Programm:

18.30:
Eröffnungsrede / Begrüssung

18.40:
Präsentation: Eine neue Internet Musiklizenz und die Musik-Flatrate: was, wie, wer und warum?
Gerd Leonhard, Autor, Musiker, Futurist und CEO TheFuturesAgency (Basel)

19.00:
Stellungsnahmen zum Thema:
Acht eingeladene Gäste, u.a. Tim Renner / MotorMusic Berlin, Poto Wegener / Swissperform.
Zusätzlich werden eingeladen: Vertreter der SUISA, IFPI, Musikschaffenden, Parteien, IGE.... etc.
Teilnehmer werden nach Zusage umgehend bekanntgegeben

20.00:
Öffentliche Diskussion und Debatte

Update: ein kurzes Video von Gerd
Resourcen zum Thema

Diskutiert wird auf dieser Facebook Page
Twitter Hashtag ab sofort:
#musikzukunft

Vorschlag zum Thema Musik Flatrate, Gerd Leonhard 1. Juni 2012

Das PDF mit dem Vorschlag

Replik der SUISA, IFPI, SwissPerform, Musikschaffende CH et al 'Untaugliche Schnapsdee' vom 6. Juli 2012

Gerd Leonhard's Antwort auf die Replik der SUISA IFPI et al

Tageswoche: Billag für Musik aus dem Netz
 

Musikmarkt Magazin Deutschland Bericht über die Schweizer Flatrate Diskussion

 

 

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Jeffrey Sachs "The Price of Civilization" - great video to kick off 2012

In this very insightful Authors-at-Google-video Jeffrey Sachs, Director of The Earth Institute at Columbia University, aptly summarizes several key topics such as the reasons for the economic crisis, the increasing inequality in America, and the consequences of globalization. 

Watch the whole thing and you'll understand what the world - and in particular, America - is up against in 2012. And check out his book "The price of Civilization" - I just got it for my Kindle and will share my public bookmarks soon, here.

If you own a Kindle you can follow my Kindle note-sharing here.

From Youtube: "As he has done in dozens of countries around the world in the midst of economic crises, Sachs turns his unique diagnostic skills to what ails the American economy. He finds that both political parties—and many leading economists—have missed the big picture, offering shortsighted solutions such as stimulus spending or tax cuts to address complex economic problems that require deeper solutions. Sachs argues that we have profoundly underestimated globalization's long-term effects on our country, which create deep and largely unmet challenges with regard to jobs, incomes, poverty, and the environment. America's single biggest economic failure, Sachs argues, is its inability to come to grips with the new global economic realities.

Yet Sachs goes deeper than an economic diagnosis. By taking a broad, holistic approach—looking at domestic politics, geopolitics, social psychology, and the natural environment as well—Sachs reveals the larger fissures underlying our country's current crisis. He shows how Washington has consistently failed to address America's economic needs. He describes a political system that has lost its ethical moorings, in which ever-rising campaign contributions and lobbying outlays overpower the voice of the citizenry. He also looks at the crisis in our culture, in which an overstimulated and consumption-driven populace in a ferocious quest for wealth now suffers shortfalls of social trust, honesty, and compassion.  Finally, Sachs offers a plan to turn the crisis around. He argues persuasively that the problem is not America's abiding values, which remain generous and pragmatic, but the ease with which political spin and consumerism run circles around those values. He bids the reader to reclaim the virtues of good citizenship and mindfulness toward the economy and one another. Most important, he bids each of us to accept the price of civilization, so that together we can restore America to its great promise...."

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Great video on the power of sound (via Julian Treasure)

The garbage bin makes a sound when you throw something in, and the amount of garbage collected doubles - make something fun and it will work better is the lesson. Powerful thought. Thanks to Julian Treasure at TheSoundAgency for posting this video.

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The Future of Intellectual Property & Copyright (presentation at TedXNewStreet, London)

It was a great pleasure to speak at TedX New Street in London yesterday (tweet flow is here, btw) I was allotted the usual 18 Ted-minutes to speak about the future of intellectual property and copyright - a piece of cake!  Here is my presentation, below - let me know how you like it. Hopefully we will have a video on Ted.com pretty soon, as well. If you want a quicky download (rather than the high-res slideshare version, below), you can try this low-res PDF: Future of IP and Copyright Gerd Leonhard Tedx London LOW RES

 

The Future of IPR and Copyright (presentation at TedX NewStreet London)

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Video: the Future of Music in a digital world (Dublin event)

Below is a short Youtube clip from my presentation at CMC Dublin, June 11, 2010 (more details. and the PDF etc, are here). I also recorded the event on my own Kodak Zi8 but am currently having some trouble converting it into flash, so right now you can only watch it on my GerdTube channel (Blip.tv) in Quicktime, or just download the whole 800MB from there.

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A must-watch short film: When Copyright Goes Bad

Last year, I was interviewed by Consumers International's Luke Upchurch for this really powerful film, during the 2009 TACD / Paris Accord meetings (see this presentation on the Future of Content), and a couple of snippets actually made it in here. Along with a few juicy snippets (incl. one by John Kennedy / IFPI), this film outlines the latest developments in this space really well - in fact, it's outright scary what is happening here - watch this movie!

To coincide with the second annual publication of Consumers International’s IP Watchlist, CI is launching this short online film, looking at the renegotiation of the relationship between copyright and consumers. This is a film about how copyright has become one of the most important consumer issues of the digital age; why corporate lobbying risks criminalising the actions of hundreds of thousands of people; and what the future holds for the fight for fairer copyright laws.  When Copyright Goes Bad is for anyone interested in how copyright is affecting consumers.

Apart from my 20 own seconds of micro-fame, the movie also features: Fred Von Lohmann - Electronic Frontier Foundation; Michael Geist - University of Ottawa Law School; Jim Killock - Open Rights Group; and Hank Shocklee - Co-founder of Public Enemy. @Shocklee @michaelgeist @sunil_abraham @eff

Please share, embed and pass on.

For a variety of film formats, blog commentary, language versions, additional footage and more, go here.

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Why Spotify won't solve the structural problems of the music industry (video interview at Monaco Media Forum)

Fellow Futurist and Keynote Speaker Monty Metzger recorded this video while we were both attending the Monaco Media Forum in November 2009. Some bottom lines:

• Giving fair and reasonable permission is a much better strategy than complaining about so-called digital piracy
• The problems of the music industry are way beyond Spotify, and won't be solved merely by open, free market mechanisms - we need a new, collective digital music license, asap
• Today, music fans want to listen first, and then pay - and the industry insists on the reverse (see WMG's recent 'No' on free streaming in the U.S.). Key question: do they prefer control over compensation??
• To waive a huge stick at the ISPs, and to try make them responsible for solving the music industry's issues, is a very bad idea, and won't put money into anyone's pockets
• The selling of mere 0s and 1s is not really a business anymore - it's no longer about distribution, it's about converting attention into 'new generatives'

The 2nd video is from MIDEM2009 and further elaborates on pretty much the same topics. Enjoy. RT.

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Video of my presentation at A2N Berlin: Music Like Water - the time is now!

This was one of my best presentations on the topic of the music flat rate - the PDF and more details are here. From the intro on the A2N Berlin site: 

"Digital music is in a serious gridlock: everyone is using it, very few are paying for it, and nobody except for Apple has yet succeeded in making a business of it. At the same time, broadband penetration in Europe is exploding, mobile devices are getting ever more powerful, and almost a Billion people will be always-online at high speeds, within 2 years, sharing music on social networks and via all kinds of digital networks. Attempts at making ISPs and telecoms reponsible for solving the business model problems of the industry have failed, 95% of the Digital Natives in Europe are guilty of copyright infringement, and this logjam is becoming a major cultural, political and economic issue. Meanwhile, flat-rated, collective music licenses for the digital music are being trialled in Denmark, the Isle of Man, Turkey and China. For the past 6 years, Gerd Leonhard has been suggesting that Music on the Internet needs to be licensed like Radio: collectively, publicly and compulsory, and a revenue-sharing basis, so that a new, web-native music ecosystem can unfold..."

Gerd Leonhard - Music Like Water: why, what, when and how? from all2gethernow on Vimeo.

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The Future of Content in 140 Characters: Music=404, Ctrl=MiA, TeleMedia>6Y and GWHTLC !

Today, Jeff Pulver's 140 Character conference in London presented a whole new challenge to me: make a presentation on "The Future of Content" with less than 140 characters i.e. in true twitter style (at least as far as the headlines and bullets are concerned), and deliver it in 10 minutes. At least, that is the challenge I prescribed to myself - and those are usually the hardest.  Talk about a tall mission: here are those 140 characters - see if you can make any sense of it. My own, personal favorite: the music is 404 (page not found). And GWHTLC (glad we had this little chat;)

0s1s:atw Music=404 :Cloud>$ Hybrid$ TeleMedia>6Y OpenAMAP WWGD New$$$$ Packgng Filtr=BF o4u T+ GWHTLC

The Future of Content in 140 Characters (140Conf London)

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The Future of Digital Content and the coming Tele-Media Ecosystem (my presentation at Telco2.0 conference)

It was a pleasure and a privilege to be invited to the Telco2.0 Executive Brainstorm event in London, today, and to address a roomful of telecom  & media executives that were - as it says in the conference tagline - looking for a way to 'reduce the friction in the digital economy'. After having to listen to some rather bizarre and, sadly, rather 'retro' justifications about why those pesky Internet users and Digital Natives (i.e. our kids) really do need to be threatened with disconnection from the Net if they don't comply with the rules of yesterday's game, delivered with great pathos by the usual lobbyists from UKMusic and Universal Music Group executives (see the list of panelists below), I tried to get down to the bottom line of what the workable alternatives to their Control & Enforcement paradigms could be.

Funny thing is, that in the subsequent vote most people in the audience seemed to actually agree that disconnection and punishment are not going to change anything and are not a suitable path to new revenues... I always wonder why there seems to be strong consensus if people vote (or talk) individually, but if you hear them 'in public' everyone always delivers the good old party line of wanting more control and protection. Why is that? Whose bread we eat whose song we sing... is that it?

I will post a summary here, shortly. In the meantime, here is the slideshow (download the PDF via slideshare).  A

Enjoy and spread the word.

The Future of Tele-Media and Digital Content (Telco2.0 Conference)

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Why Fabchannel.com died - and the reasons haven't changed!

I am doing some research on the online video / virtual club space and just ran across a very interesting blog post by Justin Kniest, Founder and CEO of the now defunct Fabchannel.com. I know, this post is from March 2009 but what he is saying, below, is (unfortunately) still very timely and true: there is no license for content without money (fair enough) but the amount of money (and the conditions of the license) that is being asked for is tantamount to an invitation for a kamikaze mission. 10 years after Napster 1.0, the music industry is still asking for utterly impossible rates, free equity, and all kinds of veto rights as far as the use of content is concerned. Someone out there, please: tell me how this is going to be different with Spotify, MOG, iMeem, rdio etc?

"Fabchannel and the record Labels No money means no content. That is the way the labels (major and independent) look at potential partnerships with internet companies. Even when it is obvious a service provides added value in promotion and sales, the mantra stays the same: no money, no content. Even when a service invests substantial amounts of money in creating high quality concert footage and an award winning platform to show it to the world, the mantra stays the same: no money, no content.

When you look at it from a label point of view it might even look logical. Their businessmodels have been hammered the last ten years by decreasing CD sales. Their radio, TV and newspaper partners are not doing their promotional job as they used to. And last but not least: the majority of consumers are now downloading tracks for free. All bad things for companies that invest in recordings of artists.

So the most important feature that new partners have to have is: MONEY. Money to counter the decrease in CD sales. Promotion has turned into a dirty word. MTV for example got big and wealthy by showing videoclips paid for by the labels. So now these labels think: We will not let that happen again. From now on everybody who wants to become a mediapartner online is going to have to pay upfront to even start"

via www.fabchannel.com

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