If you live in Singapore or happen to be there June 18-21 2009 please come by CommunicAsia for my speeches: June 18 speech & presentation on Mobile Marketing http://ow.ly/9iZo; June 19 Talk on Mobile Content http://tinyurl.com/qnetx8
Keynote Address June 19, 10 am The Future of Mobile Content, TV & Entertainment: The content industries are seriously challenged by the Internet's
disruptive forces - it may have taken longer but is really hitting home
now. Many trusted business models are no longer working, copyright and
value traditions are being challenged, and content consumption is
drastically changing, everywhere. Now that Internet access is becoming
a default part of just about every mobile phone, even more drastic
changes are on the horizon. Who will pay for what kind of content on
mobile phones, when, why, where and how? Will mobile TV and mobile
music finally take off, and what will be the future business models?
Where the opportunities are and where are the minefields and myths that
need to be discarded? Gerd will present the most crucial trends,
examples and future scenarios and preview some of the findings from his
upcoming book 'Broadband Culture'
If you happen to be in London on April 8, 2009 (6pm), please join me and my fellow speakers for a talk and presentation at the Royal Society of the Arts. The evening is entitled: New Media Futures - what next for content and creativity? and promises to be quite entertaining;) Thanks to the RSA, this event is free of charge and seating is limited so be sure to register early. A few more details about this event:
"The internet is radically disrupting most of the traditional content
distribution and selling models, starting with music and games,
followed by TV, film, books and print publishing. Once everyone
is always-on, mobile and hyper-connected, and everything is available
everywhere, how will content be created, distributed, marketed,
consumed, and paid for? Who will do what, for whom, and how will the
traditional players such as broadcasters, record labels, publishers and
distributors adapt? If new players, starting with telecoms, device
makers, advertisers and brands, indeed move into the content business,
what will be their challenges and opportunities.
Given the challenging financial climate, how do we reconcile the need
to reward enterprise and secure sustainable revenue streams, with the
expectations and demands of the “freeconomics” generation? What kind of
legal, regulatory and cultural framework do we need to ensure that this
new eco-system of creators, consumers and intermediaries generates more
benefits for all involved? A panel of media visionaries convene
at the RSA to predict the innovations in technology, business models
and user behavior that will shape the media landscape in the coming
decade.
Speakers: Gerd Leonhard, media futurist, author and blogger; Richard Titus, Controller of Future Media, Audio, Music & Mobile, BBC; David A. Smith, chief executive of Global Futures and Foresight (GFF). Chair: Ralph Simon, CEO, The Mobilium Advisory Group and Chairman Emeritus & Founder, Mobile Entertainment Forum - Americas.
"Marketers are looking at the exploding social media and online networking services with a mixture of excitement and bewilderment. How can, and should, a brand control the message in this environment where the users are in charge? What will marketing look like as this phenomena spreads out to 2 Billion people on mobile networks rather than computers? Will advertising need to be completely reinvented and if so what will it look like? What marketing strategies are working in this environment?
These and other questions will be examined by Media Futurist and Author Gerd Leonhard"
A week last Monday Lee Dryburgh, Founder of the eComm Conference interviewed me via Skype.
You can download it as a 96kbps MP3 via the event's blog, above (24.1 meg, 37 minutes).
Additionally the full transcript is there as well. I am speaking at this conf on WED March 3, 4.30 pm, and will be posting my presentation shortly afterwards -stay tuned.
The Future of Content & Telecoms: Flat Rate Content Bundles and Social Media - the Next Big Thing?
Date: Wednesday, March 4 Time: 4:30 - 4:50 PM Location: Salon E
Imagine a world where unfiltered and limitless access to content is
bundled directly into your access to the networks. A world where 'your
cloud' holds all kinds of content, your social network connections,
your community, and your context (i.e. meta-content), your meta-data
and your interaction-trails, and where access to all of this is
feels-like-free, legal, always-on and fully mobile, on any and all
platforms. This is the future we are heading into, and telecoms,
content-owners and brands / advertisers must forge entirely new
partnerships. We are starting to see content creators and
rights-owners aborting their long-standing quests for total control,
and instead looking to build their audiences and share revenues. So
where is this trend going to take us, what do we need to do in order to
turn content (music, video, TV, news, games, books...) into a new and
truly growing business that is really web-native, where are the
big opportunities for telecoms, operators, social networks and
rights-holders, and what will the new business models look like? In
this context, Gerd will also address topics such as the flat rate for
digital music, ISP/Operator + Content bundling examples in Europe and
Asia, copyright 2.0 and the future of content commerce, the shift from
control-economy to attention & trust economy, the latest
developments in next generation advertising, and the growing economic
power of those 'new generatives' (> Kevin Kelly).
The Premier Global Luxury E-Commerce Conference - join me there if you can. I am speaking at 11 am on March 17. The topic: "During this inspirational session we take luxury interactive one step
further and hypothesise the future wave of Internet innovation and how
it affects luxury consumers and brands. What’s going to happen next and
how will it affect your
Imagine a world where unfiltered and limitless access to content is
bundled directly into your access to the networks. A world where 'your
cloud' holds all kinds of content, your social network connections,
your community, and your context (i.e. meta-content), your meta-data
and your interaction-trails, and where access to all of this is
feels-like-free, legal, always-on and fully mobile, on any and all
platforms. This is the future we are heading into, and telecoms,
content-owners and brands / advertisers must forge entirely new
partnerships. We are starting to see content creators and
rights-owners aborting their long-standing quests for total control,
and instead looking to build their audiences and share revenues. So
where is this trend going to take us, what do we need to do in order to
turn content (music, video, TV, news, games, books...) into a new and
truly growing business that is really web-native, where are the
big opportunities for telecoms, operators, social networks and
rights-holders, and what will the new business models look like? In
this context, Gerd will also address topics such as the flat rate for
digital music, ISP/Operator + Content bundling examples in Europe and
Asia, copyright 2.0 and the future of content commerce, the shift from
control-economy to attention & trust economy, the latest
developments in next generation advertising, and the growing economic
power of those 'new generatives' (> Kevin Kelly).
Telekom, Internet, Medya ve Eğlence alanlarından oluşan TIME endüstrisini bir araya getiren TIME 2008 için Türkiye’ye gelecek olan, Medya Fütüristi ve Müzik 2.0 kitabının yazarı Gerd Leonhard, eğlence ve medya sektörünün geleceğine yön verecek.
If you live in Holland check out: NPOX - Nieuwsberichten; come on by. I am doing a keynote: "Trends en Uitdagingen in het Internationale Medialandschap"
"Gerd Leonhard (Swi) is Media Futurist. Volgens hem zijn we slechts 1 a 2 jaar verwijderd van een generatie die ´af en toe online´ is, naar een generatie die ´nooit meer off-line´ is. In zijn verhaal ‘the end of control and the people formerly known as Consumers’, laat hij zien wat de gevolgen zijn van deze verschuiving op het gebied van economie, cultuur en media en wat de trends en uitdagingen zijn voor de toekomst...."
I am looking forward to doing a keynote on The Future of Music, Media & Content at FICOD 2008 in Madrid, Spain, on Nov 25-27; see more details here. I have spoken in Spain a few times before and it's always been a great pleasure. Great people, very forward looking, and very creative - and I just love having a huge dinner at 11.30 pm! Meet me there if you are close-by.
I have started a new collaboration with the Reed-Midem organization. Reed Midem runs the annual MIDEM convention, conferrence and tradeshow; this event is probably the biggest and most established music industry gathering worldwide, and will run from January 17-21, 2009, in Cannes / France. MidemNet is the digital music & technology part of MIDEM
and is now pretty much the key event as far as the conferences are concerned (at least from my point of view). I have been going to MIDEM for something like 10 years now, and it's been good to see that they are now trying to really address those monumental changes that are impacting the music industry, and maybe show some paths into the future to the 12.000+ participants that flock to Cannes every year.
I will be doing some regular guest-blogging over at the MidemNet Blog, and I will also be involved in the conference program - details tba but you can bet it will have something to do with the Future;). Stay tuned! Previous posts on MIDEM are here
The music industry is changing. Artists and developers everywhere are working on new ways of connecting fans and bands and developing new businesses along the way. In this PICNIC Special, the future of the music industry will be presented by keynote speaker and Media Futurist Gerd Leonhard, followed by four exciting case studies from start-ups and artists. Hosted by the Music Center the Netherlands, the afternoon will be moderated by the most passionate Dutch new media & music lover, Erwin Blom
This should be a great event, and I am delighted to be able to contribute!
"The industrial revolution, capitalism and the emergence of the firm as the primary vehicle for innovation and development shifted a great deal of focus to the notion of property as the anchor and pillar for the creation of value. The Internet and ICT have dramatically lowered the cost of the creation and distribution of value and has enabled a new mode of production which Benkler describes as “Commons-based Peer Production.” Increasingly, non-profit, ad hoc and public groups are creating tremendous assets which were formerly squarely in the domain of corporations. In this session, we will explore the nature of commons-based peer production and look at examples in art, software and local government. We will discuss, what, if anything, needs to be changes or promoted in order for this new mode of production to flourish..."
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