Think about it for a minute: Google knows our deepest secrets because we search with INTENTION - and in realtime, and often even in real-place (i.e. when using mobile devices) - for the things that matter to us - whether it is an upcoming trip or a disease that we are suffering from, or vexing problem we may have. Google knows all that stuff, and keeps it in their records (unless we take steps to delete it all... allegedly). Facebook, on the other hand, just knows what we SAY, what we share, what we purport to LIKE. That's also quite deep but... there is a big difference. Your thoughs? Browse my Privacy to Publicy links to read more
38 posts categorized "Mobile Advertising"
November 23, 2012
November 15, 2012
New Flickr slideshow on the future of media, television, broadcasting (Futurist Speaker Gerd Leonhard)
November 11, 2012
October 23, 2012
October 05, 2012
September 04, 2012
In case you missed our webinar on SocialTV and the Future of Television, today (shame on you;): the video will go live in a few hours (assuming the recording actually worked) on my Youtube Webinars playlist.
And here are the slides we used (creative commons non-commercial, attribution licensed, as usual):
Gerd, Stowe as well as the reports we referenced (subject to different licenses): Ericsson: Getting Social on TV Google: The new multi-screen world, and Stowe's Social TV report.
UPDATE: Here is the video
Enjoy and share:))
July 08, 2012
July 04, 2012
About TEDx: In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
June 15, 2012
This is the complete (and non-dubbed) video of my presentation on the Future of Mobile & Apps: Futurist Keynote Speaker Gerd Leonhard in Moscow (ENGLISH) (by gleonhard) at the NextGreatApp event in Moscow, May 24, 2012; presented by Sberbank see http://digitaloctober.com/event/next_great_app for more details. Topics include the future of apps, commerce, mobile and social. The PDF with the slides can be downloaded here: http://db.tt/a4acS8D5 please enjoy and share:)
June 01, 2012
Future of Mobile & Apps: Futurist Keynote Speaker Gerd Leonhard (NextGreatAppMoscow) (by gleonhard)
This video is overdubbed in RUSSIAN language, featuring Futurist and Keynote Speaker Gerd Leonhard at the NextGreatApp event in Moscow, May 24, 2012; presented by Sberbank see http://digitaloctober.com/event/next_great_app for more details. Topics include the future of apps, commerce, mobile and social. The PDF with the slides can be downloaded here: http://db.tt/a4acS8D5
Cool video - with Russian translator overdup:)
April 12, 2012
"Data is exploding all around us: every 'like,' check-in, tweet, click, and play is being logged and mined. Many data-centric companies such as Google are already paying us for our data by providing more or less free services. Is data the new oil? TFA CEO Gerd Leonhard leads fellow thinkers Stowe Boyd, Jamais Cascio, and Andreas Weigend in an exchange on where data is going, and how we are going along with it. Data will become a key currency, as it is a virtually limitless, non-rival, and exponentially growing good. Do we need regulations or trust frameworks to deal with it? Can data really be safeguarded in an entirely free-market system governed by commercial interests? What will Generation AO (always-on) share with whom, when, where, and how? And if data is the new oil, how do we avoid wars and global conflicts fought over it...?"
March 31, 2012
New video interview: the future of social media, paid content, data-oil, marketing and communications
This is a new video with a short and to-the-point interview produced by marketing magazine The Drum at Digital London, see http://www.thedrum.co.uk/news/2012/03/31/video-futures-agency-ceo-gerd-leonha... about the future of social media and how it will impact us. Most important message: in a digital society, you can't FORCE people to pay, you can only ATTRACT them to pay. Original video is at http://youtu.be/2jT6NcKmoM0 - thanks to everyone at Drum Magazine for making this available.
March 16, 2012
Certainly true for me, when traveling!
A new survey of business users by ChangeWave Research found that nearly one-third of the companies expecting to buy tablets in the next few months are using them as replacements for PCs for at least some users.
Get my free iPhone & Android apps http://mobileroadie.com/apps/Futurist
February 24, 2012
New video: My Keynote on Broadband Futures (from the future with high-speed broadband conference in Auckland)
This nice video just went up on my Youtube channel: my entire keynote speech (67 minutes) from the Future with High Speed Broadband Conference in Auckland, New Zealand on February 23, 2012. Topics: Transformational Technologies and Creating new demand for ICT services - The Future of Broadband and ICT -, in detail: the coming telemedia convergence, the future of content in a hyper-connected society, social networks are cable TV without the cable, why open standards are crucial, why and how data is the new oil, how Control is being replaced by engagement and involvement, why sustainability becomes even more important, the shift from egosystems versus ecosystems, the new drivers of Innovation. The slides are embedded below, as well.
February 13, 2012
A lot of good bottom lines in this piece, below. I caught myself thinking about mobile in many of the ways Luke describes. Time to change that.
Myth: Mobile Users are Rushed & Distracted
We started with an over-simplified almost condescending view of mobile users. But there’s lots of different modes of mobile use. Fast, distracted use is a big part of mobile but it’s not the only use. For example 40% of people use in the bathroom. The assumption everyone is hurried leads us to strip out important features. Example: Alibris is differentiated by selling out-of-print & rare books but they stripped this feature out of the mobile experience. Intentionally. Because they assumed people would not make commitments to pricey books online. At the same time, eBay mobile sells thousands of cars on mobile. 25% of adult mobile users in the US rarely ever use the desktop to get online. That’s 8% of US adults that exclusively use the mobile Web. They need access to your core functionality.