My mobile phone apps for iPhone and Android were just released a few weeks ago and over 1000 people are already using them - very cool. And they will remain 'free' as well - the only thing you'll have to pay is... attention. As promised, and in-line with my new "Mobile First" mantra, I have been busy (re)-creating and formating exclusive content that you can only get via the iPhone or Android apps, such as various new podcasts and audio-only versions of my presentations, audio/mp3 versions of select chapters of my books, previously unpublished pictures etc. Check out the Flickr screenshots below and go get your app, now. For mobile phones users that don't have an iPhone or Android device, check out my mobile lifestream page and the mobile version of my Music 2.0 book.
It was a great pleasure to be invited to contribute to the Sao Paulo / Brazil-based Fundacao Dom Cabral's innovative CEO leadership program, led by my colleague and Swiss-Brazilian collaborator and leadership guru Didier Marlier, as a visiting professor. Below is a fairly large and long (95 pages - do not print!!) slideshow with most of the important stuff I presented; needless to say this was not the usual 45-60 minute session but took pretty much the entire afternoon. I was extremely impressed with the organization and their hosts (FDC / Dalton Sandenberg) as well as with the fast and agile minds of the CEOs that attended - we had some very inspiring conversations. And Caipirinias, too;). Update: Low-res download of PDF here: PDF 11.5 MB Open Network Economy Gerd Leonhard FDC SP Low-res
Enjoy. Share. Retweet. And get my free iPhone app before it turns 'freemium'.
I just uploaded a new podcast on my "Media Futurist" iPhone app, entitled "Mobile First", sharing some thoughts on why I think this is a very important paradigm shift, for me, my clients and... the world;). As I mentioned yesterday, for now, these podcasts are exclusive to the app - so... get it now!
More infos & registration here. I will be talking about the Future of Mobile Content - and I have some cool new stuff for this occasion;). Will publish the PDF here, as usual, the next day.
Everyone in the content industry should watch this demo, below, of what the Wired guys are working on - it's fantastic food for thought; exciting stuff. And just gotta love Scott's Matrix-dude-like, gravely voice in beginning;). Well done, guys.
4 'IF' comments: 1) If the publishers can and will provide very addictive, immersive and interactive experiences at LITERALLY no-brainer prices or via bundled services (big 'if' here) 2) If the media companies and 'rights-holders' decide to get rid of all that crippling and legitimate user-insulting DRM and other technical protection models (remember, Protection is in the Business Model) 3) If the advertisers and brands are really going to fast-track their support for these kinds of new platforms 4) If everybody can finally resist the temptation to make this yet another 'walled garden' competition, albeit with prettier flowers....THEN indeed, we just may have something here. I'll be watching (+).
Fellow mobilist and DotOpen Founder Rudy de Waele has drummed up some great predictions, bottom-lines and other assorted wisdoms from 20+ really great people (including myself...for some odd reason; in any case I am really delighted to be asked to contribute - thanks Rudy!), asking us to provide input on out top 5 mobile trends for the next decade.
This effort produced a very nice slideshow that really packs a punch, see below. It includes some serious nuggets of wisdom from people such as Howard Rheingold, Douglas Rushkoff, Marshall Kirkpatrick, Gerd Leonhard,
Timo Arnall, Carlo Longino, Katrin Verclas, Atau Tanaka, Alan Moore,
Marek Pawloski, Ajit Jaokar, Nicolas Nova, Inma Martinez, Tony Fish,
Jonathan MacDonald, Willem Boijens, Carlos Domingo, Russ McGuire, Raimo
van der Klein, Michael Breidenbruecker, Robert Rice, Steve O’Hear, Ted
Morgan, Martin Duval, Andreas Constantinou, Fabien Girardin, Matthäus
Krzykowski, Rich Wong, Andy Abramson, Ilja Laurs, David Wood, Stefan
Constantinescu, Henri Moissinac, Kevin C. Tofel, Enrique C. Ortiz,
Felix Petersen, Tom Hume...
Here is my stuff, excerpted (from slide #9)
1. Mobile advertising will surpass the decidedly outmoded Web1.0 & computer-centric advertising - and ads will become content, almost entirely. Advertisers will, within 2-5 years, massively convert to mobile, location-aware, targeted, opt-ed-in, social and user-distributed 'ads'; from 1% of their their budgets to at least 1/3 of their total advertising budget. Advertising becomes 'ContVertising' - and Google's revenues will be 10x of what they are today, in 5 years, driven by mobile, and by video.
2. Tablet devices will become the way many of us will 'read' magazines, books, newspapers and even 'attend' live concerts, conferences and events. The much-speculated Apple iPad will kick this off but every major device maker will copy their new tablet within 18 months. In addition, tablets will kick off the era of mobile augmented reality. This will be a huge boon to the content industries, worldwide - but only if they can drop their mad content protection schemes, and slash the prices in return for a much larger user base.
3. Many makers of simple smart phones - probably starting with Nokia- will make their devices available for free - but will take a small cut (similar to the current credit-cards) from all transactions that are done through the devices, e.g. banking, small purchases, on-demand content etc. Mobile phones become wallets, banks and ATMs.
4. Quite a few mobile phones will not run on any particular networks, i.e. without [I mean unlocked] SIM cards. The likes of Google (Nexus), and maybe Skype, LG or Amazon will offer mobile phones that [may eventually] will work only on Wifi / WiMax, LTE or mashed-access networks, and will offer more or less free calls. This will finally wake up the mobile network operators, and force them to really move up the food-chain - into content and the provision of 'experiences'
5. Content will be bundled into mobile service contracts, starting with music, i.e. once your mobile phone / computer is online, much of the use of the content (downloaded or streamed) will be included. Bundles and flat-rates - many of them Advertising 2.0-supported - will become the primary way of consuming, and interacting with content. First music, then books, new and magazines, then film & TV.
I always enjoy the Mobile Monday events - great people that are keen to talk, learn and exchange the latest developments and ideas in the mobile space (my previous, Mobile Monday Amsterdam PDF is here or here btw, and the video is here). Update: the video from this event is now available on YouTube.
As promised, here, below, is my slideshow and PDF from today's gig in Munich, on the topic of "Media 2.0: Mobile, Social, Open...Free?". Enjoy. Share.
Many of you may have already downloaded my free Music 2.0 book as a PDF, or read it on the iPhone using Instapaper via my very basic mobile page, or even purchased the dead-tree version (note that Amazon is sold out now, all future orders should be done only via Lulu.com)
Today, I am delighted to announce that a much better mobile-optimized version of the book is finally available here - and yes, it's still free. However, I really don't mind if you make a payment for the free PDF via Lulu.com;)
As you can see, below, this includes all of the chapters in an easy-to-read, mobile-native format, and all kinds of ways to share it via eMail, Twitter and Facebook. The best thing is, however, that you can now add all of the chapters of the book to your Instapaper app (iPhone only, I think) with just one click, and then read the whole thing offline, as well. Way cool! We are also working on a 'real' iPhone app.
Note: Instapaper was covered on the new Indicatr site, yesterday, as well). Please spread the word - and don't forget: if you are entirely and utterly mobile-only you can track most of my tweets and shared items here.
Nice video with some good examples of how new revenues can be generated via mobile applications; incl. Shazam, CoPilot Live, m.FT.com, AQA63336 (CEO: "in mobile, you can actually charge money")
Access to music - i.e. a simple click-to-play, anywhere, anytime, anything - is replacing ownership. This trend will quickly accelerate due to the massive global build-up in cheap wireless broadband connectivity, leading us swiftly to the point where listening to a song will be exactly the same as downloading it (at least in practical terms, from the users' perspective). Some of us would argue that this is already the case, of course, but in terms of mass-scale user adoption I would say we are about 18 months away from the pivot point in the so-called developing countries.
The music industry needs to urgently get ready for this: sell access not (just) copies. Bundle. Package. Develop those new generatives. "When copies are free you need to sell things that can't be copied" (Kevin Kelly, The Technium).
Another important trend to embrace is the move to mobile devices that will pretty much replace the computer as primary access point to the Internet i.e. to all digital content. Mobile applications for smart-phones will take the place of sound-carriers; music will be sold as/in/via/with software. Read how Pandora is doing this, in the U.S.
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