I made a very short video on the same topic last week (90 secs) and a lot of people have pinged me to make a longer version - so here it is, in 2 parts (thanks to Youtube's really annoying 10 minute limit).
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Alright then... you don't think "Music 2.0 in 90 seconds" is enough. You don't think 3 minutes really do it, either. You liked the PDF but you want the talk. I heard you. So here is the full 18 minutes of Music 2.0, in 2 parts, thanks to the ingenious Youtube limitations (but hey... it's HD now so why am I complaining?).
Here is a link to the MP4 file (410MB) if you want to watch on while biking in the woods;) Plus: remember that you can get it all for your iPods and iPhones by subscribing to my GerdTube.net / Blip TV iTunes feed (except for this one, though - for some reason the encoding just won't work for this file).
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This is probably a world record: In this short Flickr video, below, I am illustrating my basic Music 2.0 concepts in a snappy 90 seconds. Yes, I know that's way to fast to read much of it while it goes by, so here is the PDF, too: Music 2.0 in 90 seconds gerd leonhard singles (7MB PDF, creative commons licensed)
The entire Music 2.0 book can be downloaded (yes, for free), here, or you can order it from Amazon.com or even better, on-demand-printed by Lulu. You can read it on the iPhone, too, using the cool Instapaper app. And yes, you can download this snazzy video via Drop.io. Music is provided by SlicerXXL via TribeofNoise.com - thanks! Still need more? Check out my Music 2.0 slideshows on Slideshare.com.
And if you really need more than 90 secs - here is the 3-minute version
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The amazing power of online networking and collaboration, open platforms, creative commons licensing and crowd-sourcing (whew... that's a mouthful!) has manifested itself once again: for the past 9 months, the tenacious and dedicated Zvonimir Dusper (Dus) from Croatia (LinkedIn profile) has been hard at work translating my entire Music 2.0 book into Croatian language (see the English book site here, download the English version as a PDF here, buy the dead-tree version or U.S. letter size book PDF at Lulu, here, visit the Amazon.com book page [incl. reviews] here).
The book is now available as a free PDF download and in a print version via Zvonimir's Glazba2.0 site - check it out and please forward this post to anyone that may be interested in reading Music2.0 in Croatian (you can use the tools provided, below)
To receive the free PDF please use the email box on the left site of the Glazba2.0 site (see here >). Enjoy!
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Just a quick reminder: Selling Music (or really, selling anything) is drastically changing - and yes, there'll be plenty of revenues. Stay tuned.
I did this in early 2008 but it's still very accurate. The video was shot by my friend and fellow blogger Jonathan Marks, in Amsterdam, and talks about how artists and musicians can use the Internet to their advantage. Hope you like it! You can find the same video on my Youtube channel, btw, here.
Gerd Leonard - Net Powered Musicians - VUrbia.com...Life in the Entertainment Age! from JesseJaeo Tolbert on Vimeo.
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If you saw my presentations at MIDEM and MIDEMNet 2009 here in Cannes, and would like a free PDF of my Music 2.0 book, here it is: Download Music20book_hires
My slideshows on this topic are all available on Slideshare.
If you were at my MidemNet presentation in Cannes / France, today... here it are my slides (I will add more details later... it's 2.30 am now ;). Hopefully MIDEM will make the entire video available soon, as well. Be sure to check the MidemNet blog for updates (and the Kyte channel! 3MB PDF: Compensation not Control Music 2.0 Gerd LeonhardMIDEMNet 2009 low res
High resolution version viewing and downloading via Slideshare:
I had the pleasure of speaking at the annual PICNIC conference in Amsterdam, on September 25, 2008, on the topic of "A New Music Ecosystem- Future Models for Music Creation, Distribution, Marketing and Selling". The details: "The music industry is changing. Artists and developers everywhere are working on new ways of connecting fans and bands and developing new businesses along the way. In this PICNIC Special, the future of the music industry will be presented by keynote speaker and Media Futurist Gerd Leonhard"
Here again is the link to the PDF with most of my presentation (8 MB, 42 pages) gerd_leonhard_new_music_economy_at_picnic_2008_ams.pdf You can download the Music2.0 book here... btw;) The video below was shot and encoded by Hessel van Oorschot, CEO of TribeofNoise, credit is also given to http://www.evideo.tv Thanks Hessel!
Update: the link to the video is here, now - thanks to Hessel at TribeofNoise, and evideo.tv I had the pleasure of speaking at the annual PICNIC conference in Amsterdam on September 25, 2008, on the topic of "A New Music Ecosystem- Future Models for Music Creation, Distribution, Marketing and Selling". The details: "The music industry is changing. Artists and
developers everywhere are working on new ways of connecting fans and
bands and developing new businesses along the way. In this PICNIC
Special, the future of the music industry will be presented by keynote
speaker and Media Futurist Gerd Leonhard, followed by four exciting
case studies from start-ups and artists. Hosted by the Music Center the
Netherlands, the afternoon will be moderated by the most passionate
Dutch new media & music lover, Erwin Blom." This was a fun event, and Erwin did a great job hosting it, the only drawback being that it was somewhat a bit on the sidelines of this really super-interesting conference, and it also felt a bit like the real 'action' is no longer anywhere close to the digital music turf. For me, the most interesting 2 companies that presented after I did 'my thing' were Twones and TribeofNoise. Check them out.
As promised, here is the PDF with most of my presentation (8 MB, 42 pages), video to follow I hope: gerd_leonhard_new_music_economy_at_picnic_2008_ams.pdf Download the Music2.0 book here... btw;)
My absolute favorite presentations at PICNIC, so far, were conductor Itay Talgam (totally authentic, engaging, meaningful, witty, 100% inspiring) and author of 'here comes everybody' and longtime favorite Clay Skirky (sharp, full of ideas, crossing 50 and 50.000 foot levels at lightning speeds).
Back in July 2007 I wrote a fairly long (but worthy;) essay called "Gerd Leonhard’s Open Letter to the Independent Music Industry: Music2.0 and the Future of Music is yours – if you can resist the temptation of becoming just another music cartel" which became quite a popular read for people in the music industry, around the world. Now, I have the great pleasure of sharing the French translation with you, below. This must have been a pretty tough job given that I am diving fairly deep into geek language territory in the English version, already - but it always amazes me what happens when you offer stuff in an open format - if it's good, other people will continue and expand the work, and together, maybe something much larger can be created.
Lettre ouverte aux Indépendants: "Music 2.0 et le future de la musique s’offrent à vous – à condition d’arrêter de copier les majors" was kindly translated by Christophe Soulard (owner of Mexican Stand-Off), in Paris / France, with some additional assistance by Sylvie Krstulovic, also in Paris. All is made available under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 License. Feel free to take it and spread it around!
"Le 29 juin 2007, de passage au London Calling, un groupe de labels indépendants m’a proposé d’intervenir lors de l’assemblée générale de l’AIM (NdT : Association Of Independent Music, syndicat des producteurs indépendants du Royaume Uni). J’ai saisi cette occasion pour développer mes idées sur les changements que les indépendants devraient prendre en compte, afin de profiter au mieux des mutations de l’industrie musicale.
J’ai le plaisir de vous présenter ma vision de ce que j’ai baptisé « Music 2.0 » - cette nouvelle génération de l’industrie musicale qui se crée sous nos yeux. Le modèle « Music 2.0 » est à l’opposé du modèle traditionnel ; la plupart des anciens usages, des modes de relation et des traditions démodées ne pourront survivre à cette révolution. J’essaierai de vous convaincre, vous, leaders de l’industrie musicale indépendante, de m’accompagner sur ce chemin sans états d’âme, de sauter le pas, en abandonnant les idées préconçues et vos « dogmes », et en agissant avec conviction – car c’est le prix à payer pour changer de cap. Selon F. Scott Fitzgerald, « Le propre d’une intelligence supérieure
est sa capacité à penser simultanément deux choses opposées, et malgré
tout, de continuer à fonctionner ». Pour avancer, c’est certainement ce
que devra faire l’industrie de la musique !
Au cours de la dernière décennie, les innovations techniques et
économiques dans le domaine de la musique ont ébranlé bien des
traditions, des hiérarchies sociales et économiques et des situations
de monopole, et s’il y a bien une chose dont nous pouvons être sûrs,
c’est que la fête bat son plein…."
Read the entire essay online, here, or download the PDF gerd_leonhard_lettre_aux_independents_french.pdf
And / or download the original version en Anglais / in English Download gerd_leonhard_music2.0 Book Excerpt Open Letter to the Independent Music Industry.pdf
If you still need more food for thought, buy or or download my Music 2.0 book (yes, in English)
Spread the word - use these tools.
UPDATE: My "Best of 2008 Blog Posts & Essays" are now available via the iPhone, as well (yes, for free). Follow the instructions below, and add the "Read Later" bookmark for this html file.
A lot of people have contacted me about wanting to read my last book, Music 2.0, on the iPhone. Since a 7MB PDF will not be so hot to read in your email or within Safari, I have put up the book's html file on my typepad server (yes, I know, no images yet, sorry), and then used Instapaper's READ LATER function to convert the entire book to the Instapaper txt format which makes reading it very easy - much better than a pdf. And it's all free!
So this is what you need to do to read the free book on your iPhone (perfect for those long airplane trips since it actually works offline, too):
Very cool. I think. You?
I have just launched a new website for my 2nd, self-published book, Music 2.0. This new site features some pretty cool widgets that provide auto-updates on the topics covered in my book, plus some new slideshows and videos. Of course, you can still download the PDF of the entire book via this link (will start the download directy) or you can go via my shopping basket first, and make a donation (yes, there is no limit); or better yet you can order the dead-tree version for 19.95 Euro (incl. shipping, worldwide, order with Paypal, via the same site, or if you are in the U.S., you can order the book via Amazon.com, for the pre-election-economic-slowdown-price of $24.99.
Link: hypebot: Millennials Conference: McBride Speaks. Some high-lights pasted, below, directly from Hypebot - Terry is nailing it!
