New audio / video interview on the future of branding, business and the Internet (incl. some comments on SOPA), via TribeRadio

A few days ago, I did a fairly lengthy and deep skype interview with Toronto-based Marie Germain from Branding 2.0 (see her Twitter channel here), touching on many issues including the future of commerce, selling, marketing and branding, so-called social media (I much prefer the term Social OS), current issues in technology and the Internet (such as SOPA - the deeply disturbing but nevertheless impending U.S. Stop Online Piracy Act), and media / content trends.

There are some quite juicy snippets in this interview, such as:

"In an truly digital society we probably don't need marketing as we know it"

"We are moving from a society, and an economy, based on EGOsystems to a society that is based on ECOsystems (i.e. INTERDEPENDENCE)"

"The old days of commerce were based on handcuffing consumers, now it's all about attraction, engagement and conversations (being a magnet rather than using handcuffs)"

This video uses an interesting format in that it is based on an audio track that was recorded on the phone, and superimposes some related images over it. Interesting.  If you just want the audio track, here it is:

Gerd Leonhard TribeRadio Interview Jan 2012: Branding, SOPA et al

From the TribeRadio Youtube post: "World-renown futurist, Gerd Leonhard, in this interview speaks of the very serious challenges businesses and brands face; he offers solutions. On a more sombre note he exposes the ploys of controllers on internet freedom, SOPA to be clear. The Wall Street Journal acknowledges Gerd as one of the leading media futurists in the world. Powerful! Incisive! Gerd is simply delicious to the ears. Keynote Speaker, Founder of The Futures Agency, Advisor to top corporations and governments, author of five books, "The Future of Music", "Music 2.0", "The End of Control", "Friction is Fiction" and "The Future of Content". Gerd's background is in music; however, today he is a top game-changer, inspiring entrepreneurship and guiding us into a prodigious digital world. To reach the Host of Tribe Radio, Marie Germain: at her blog, http://Branding20.wordpress.com or her biz site, http://MarieGermain.com..."

Be sure to check out the other audio / video interviews on here channel as well, including Jeffrey Hayzlett ('Running the Gauntlet' book, former CMO of Kodak).

 

Tags:

• Gerd Leonhard
• Media Futurist
• The Futures Agency
• Future of Brands
• Brand Future
• Future of Business
• magnets or handcuffs
• From ego to eco
• SOPA
• #SOPA
• Stop On-line Privacy Act

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New video: Visions of a Networked Future at ITU Telecom World

Below is a 10-minute video excerpt from a really interesting session at ITU Teleworld 2011 in Geneva yesterday, October 26, 2011. http://forum.world2011.itu.int/sessions/f17-storytelling-2-visions-of-a-netwo... has further details and the complete 86 minute video.

This Quickfire Storytelling session brings together some of the world's leading futurists (see below) to share bold ideas and conflicting predictions of how the world might look in 10 years' time. This video (which we shot ourselves using a Kodak HDCam and Sony bluetooth mic) shows the first 10 minutes i.e. Gerd's introduction, the 5 minute talk and brief discussion with the other speakers and the audience. Twitter buzz is here

You can download the 10MB PDF of my presentation (unfortunately, the slides are not visible in the video), here.

More details on the other panelists

Gerd Leonhard, CEO, The Futures Agency
Rachel Armstrong, Senior TED Fellow, Senior Lecturer, University of Greenwich
Simon Torrance, Founder 2.0 Initiative, and Chief Executice Officer, STL Partners
Juliana Rotich, CEO, Ushahidi Inc.
Rohit Talwar, CEO, Fast Future

This is the audio-only version (right-click to save the MP3)

Gerd Leonhard Futurist at ITU Teleworld 2012

 

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Quick podcast on The Future of Marketing

Prior to my talk at the Future of Digital Marketing conference in London, June 16, 2010 here is a quick audio preview of what I will talk about (if I can stay on-topic;). Stay tuned as I will publish the PDF after the event, here and of course on Slideshare.

Future of Marketing Gerd Leonhard Podcast

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MP3 and podcast of my speech at AMBC 09: Music 2.0 - the time is Now.

The Austral-Asian Music Business Conference crew just made this MP3 available, here. Hit 'play' in the widget below to just stream the whole thing (approx 45 mins) or download it from AMBC. More information about what I did at AMBC in Sydney is here (Slideshare) and here (blog), the preso is also embedded below so that you can listen to the audio and click along!

Music 2.0 - The Time is NOW (Gerd Leonhard at AMBC 2009 in Sydney

View more documents from Gerd Leonhard.

Music 2.0 Webinar: the PDF and the audio/video

I just finished with my first-ever Music 2.0 - Webinar using Drop.io's new presentation service (see the previous post). I really enjoyed doing this, even though it did feel kind of strange to have some people on the conference call phone line while others are watching the stream on uStream while yet others did not have either. We also had several images missing on quite a few slides - still lots of room for improvement by the Drop.io team I would venture to say. In comparison, my Webex experience for the Content / Marketing webinar in Australia, yesterday, went a lot smoother (guess that's why Webex charges a few more $$;) .

Anyhow, we had about 50 very attentive people which is great - hope they liked it.

Now, as promised, here is the media from the event:

• The PDF comes via slideshare, below - you can download it from there
• The recorded version of the uStream call (which came out nicely - well done, uStreamers!)
• The MP3 version (68 Minutes, 50MB) be downloaded via this link

Enjoy! 

Music 2.0 - The Webinar (July 31 2009)

View more documents from Gerd Leonhard.

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Audio version of my speech at MPJC 2009 "The Future of Media"

Just received this file via MPJC podcast site; it's the audio version of my 30-minute speech on The Future of Media, get more details via my previous post on MPJC 2009. Note: the introduction (90 secs) is in Dutch but my speech is in English.

Discover Simple, Private Sharing at Drop.io

New Media - What’s next for content and creativity (Audio from the RSA event on April 8, 2009)

I just found this audio stream (below) via a link to Gravity Lab Media; the RSA event on April 8 was great so it's worth blogging on it again.  A reminder of the topics that were discussed: "The internet is fundamentally disrupting the traditional mainstream content distribution and selling models, starting with music and games, followed by TV, film, books and print publishing. Soon everyone will be “always on”, mobile and hyper-connected, and everything will available all the time. How will content be created, distributed, marketed, consumed, and paid for? Who will do what, for whom, and how will the traditional players such as broadcasters, record labels, publishers and distributors adjust to the new landscape? If new players, starting with telecoms, device makers, advertisers and brands, indeed move into the content business, what will be their challenges and opportunities? Given the challenging financial climate, how do we reconcile the need to reward enterprise and secure sustainable revenue streams, with the expectations and demands of the “freeconomics” generation..."

Speakers: Gerd Leonhard, media futurist, author and blogger; Richard Titus, Controller of Future Media, Audio, Music & Mobile, BBC; David A. Smith, chief executive of Global Futures and Foresight (GFF).

Listen to the panel discussion (mp3)

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Various podcasts from the past

Interview for the Ecomm Conference 2009: Telco2.0 - The Future of Content & Telecom

Speech at the Trinidad Futurists Event

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Audio of my speech at the RSA London: The Future of Content and Creativity

Download MP3

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Podcast of my Authors@Google speech in San Francisco: The End of Control and the Future of Content

MP3 file is here
Details are here.  Some snippets: Bottom Lines: The fight for Control was a fight for Distribution. The flight for Attention is a fight for Trust. The beneficiaries of Control were Monopolies. The beneficiaries of Trust are those that Collaborate. Advertising 2.0: Information becomes Conversation.  Interruption becomes Engagement. Annoyance becomes Entertainment. 'This is an Ad' becomes 'This is Content'.  The Sharing Economy Logic: Sharing...the Output (i.e. publish, re-mix, co-create, life-stream...) the Input  (i.e. remuneration in cash, attention, reputation...) ... the Thruput (i.e. usage data, meta content, attention trails >> New Data Economics)

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Interview & Podcast on Telcos/ISPs and Content 2.0 (prior to speaking at the Emerging Communications Conference next week)

Media Futurist on Telcos/ISPs and Content 2.0 - Emerging Communications Blog.

A week last Monday Lee Dryburgh, Founder of the eComm Conference interviewed me via Skype. You can download it as a 96kbps MP3 via the event's blog, above (24.1 meg, 37 minutes). Additionally the full transcript is there as well. I am speaking at this conf on WED March 3, 4.30 pm, and will be posting my presentation shortly afterwards -stay tuned.

The Future of Content & Telecoms: Flat Rate Content Bundles and Social Media - the Next Big Thing?

Gerd Leonhard, Media Futurist, MediaFuturist.com

Date: Wednesday, March 4  Time: 4:30 - 4:50 PM Location: Salon E

Imagine a world where unfiltered and limitless access to content is bundled directly into your access to the networks. A world where 'your cloud' holds all kinds of content, your social network connections, your community, and your context (i.e. meta-content), your meta-data and your interaction-trails, and where access to all of this is feels-like-free, legal, always-on and fully mobile, on any and all platforms. This is the future we are heading into, and telecoms, content-owners and brands / advertisers must forge entirely new partnerships.  We are starting to see content creators and rights-owners aborting their long-standing quests for total control, and instead looking to build their audiences and share revenues. So where is this trend going to take us, what do we need to do in order to turn content (music, video, TV, news, games, books...) into a new and truly growing business that is really web-native, where are the big opportunities for telecoms, operators, social networks and rights-holders, and what will the new business models look like? In this context, Gerd will also address topics such as the flat rate for digital music, ISP/Operator + Content bundling examples in Europe and Asia, copyright 2.0 and the future of content commerce, the shift from control-economy to attention &  trust economy, the latest developments in next generation advertising, and the growing economic power of those 'new generatives' (> Kevin Kelly).

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Compensation not Control - The Future of Music: video & audio versions of my presentation at MidemNet 2009 (*one of my best ;)

Finally, here is the video and audio version of my presentation at MidemNet 2009, in Cannes France. I put a ton of work into this presentation and, well, honestly... I think it's one of the best I have ever done on this topic.  Hope you enjoy it - and please comment, below, and / or spread the word!  Thanks to the Midem organization for providing the DVD with this video.

The topics: why the music industry needs to license the Internet just like it has licensed Radio (i.e. with a collective license), why criminalizing the users & fans will not work - and why those efforts should be re-directed to the creation of a new 'Music 2.0' ecosystem that actually produces growing revenues, where those new revenues will come from, and how the music flat rate - aka music like water - would work. See my previous blog post for more details and the PDF of this presentation. The MidemNet blog is here. My free book, Music 2.0, is here, btw;)

Youtube versions here.  MP3 file download: Compensation not Control Futurist Gerd Leonhard MP3

Audio via Soundcloud, below  

Compensation not Control Futurist Gerd Leonhard at MidemNet 2009 by gleonhard

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Audio Podcast version of my TIME talk in Instanbul now available (Future of Media)

My future of Media & Content presentation from the TIME 2008 event in Istanbul is now available (see the updated original blog post, here); streaming or MP3 downloads. Enjoy!

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Cool tool that turns blog posts into podcasts (Blogbard)

Just found this below - the robotic voice is a bit weird but hey... it's a fit ;)

I think you can even use this link to download my blog posts to iTunes

Marketing Pop Culture: PODCAST: Gerd Leonhard on why attention--not content--is king

A 2006 podcast interview with me: Marketing Pop Culture: PODCAST: Gerd Leonhard on why attention--not content--is king.

"With all of the ongoing news about it, it’s clear that the music business will require a fundamental paradigm shift in order to better sync with the realities of the digital age. “The Future of Music,” written in 2005, suggests a possible path to take and, we now see, one that the industry and intellectual property laws have started to explore. Listen as Gerd talks about why he believes that the path to profitability for the industry lies in thinking of music as a service, rather than individual pieces of content.

Other key points raised during our discussion:
* Content isn’t king
* Real currency is your ability to get attention
* His advice to artists and brand managers alike on how to effectively leverage music under this new paradigm.