Just received this file via MPJC podcast site; it's the audio version of my 30-minute speech on The Future of Media, get more details via my previous post on MPJC 2009. Note: the introduction (90 secs) is in Dutch but my speech is in English.
I just found this audio stream (below) via a link to Gravity Lab Media; the RSA event on April 8 was great so it's worth blogging on it again. A reminder of the topics that were discussed: "The
internet is fundamentally disrupting the traditional mainstream content
distribution and selling models, starting with music and games,
followed by TV, film, books and print publishing. Soon everyone will be “always on”, mobile and hyper-connected, and
everything will available all the time. How will content be created,
distributed, marketed, consumed, and paid for? Who will do what, for
whom, and how will the traditional players such as broadcasters, record
labels, publishers and distributors adjust to the new landscape? If new
players, starting with telecoms, device makers, advertisers and brands,
indeed move into the content business, what will be their challenges
and opportunities? Given the challenging financial climate, how do we reconcile the
need to reward enterprise and secure sustainable revenue streams, with
the expectations and demands of the “freeconomics” generation..."
Speakers: Gerd Leonhard, media futurist, author and blogger; Richard Titus, Controller of Future Media, Audio, Music & Mobile, BBC; David A. Smith, chief executive of Global Futures and Foresight (GFF).
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=03f5a99e-c395-4858-805f-14ea1162f6d2)
Interview for the Ecomm Conference 2009: Telco2.0 - The Future of Content & Telecom
Speech at the Trinidad Futurists Event
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=375d8f7e-e916-4576-8965-5a10581a43d3)
MP3 file is here Details are here. Some snippets: Bottom Lines: The fight for Control was
a fight for Distribution. The flight for Attention is a fight for
Trust. The beneficiaries of Control were Monopolies. The beneficiaries
of Trust are those that Collaborate. Advertising 2.0:
Information becomes Conversation. Interruption becomes Engagement.
Annoyance becomes Entertainment. 'This is an Ad' becomes 'This is
Content'. The Sharing Economy Logic: Sharing...the
Output (i.e. publish, re-mix, co-create, life-stream...) the Input
(i.e. remuneration in cash, attention, reputation...) ... the Thruput
(i.e. usage data, meta content, attention trails >> New Data
Economics)
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=d6342d41-6fb7-4c86-b074-e37ce9a371f1)
Media Futurist on Telcos/ISPs and Content 2.0 - Emerging Communications Blog.
A week last Monday Lee Dryburgh, Founder of the eComm Conference interviewed me via Skype. You can download it as a 96kbps MP3 via the event's blog, above (24.1 meg, 37 minutes). Additionally the full transcript is there as well. I am speaking at this conf on WED March 3, 4.30 pm, and will be posting my presentation shortly afterwards -stay tuned.
The Future of Content & Telecoms: Flat Rate Content Bundles and Social Media - the Next Big Thing?
Gerd Leonhard, Media Futurist, MediaFuturist.com
Date: Wednesday, March 4 Time: 4:30 - 4:50 PM Location: Salon E
Imagine a world where unfiltered and limitless access to content is bundled directly into your access to the networks. A world where 'your cloud' holds all kinds of content, your social network connections, your community, and your context (i.e. meta-content), your meta-data and your interaction-trails, and where access to all of this is feels-like-free, legal, always-on and fully mobile, on any and all platforms. This is the future we are heading into, and telecoms, content-owners and brands / advertisers must forge entirely new partnerships. We are starting to see content creators and rights-owners aborting their long-standing quests for total control, and instead looking to build their audiences and share revenues. So where is this trend going to take us, what do we need to do in order to turn content (music, video, TV, news, games, books...) into a new and truly growing business that is really web-native, where are the big opportunities for telecoms, operators, social networks and rights-holders, and what will the new business models look like? In this context, Gerd will also address topics such as the flat rate for digital music, ISP/Operator + Content bundling examples in Europe and Asia, copyright 2.0 and the future of content commerce, the shift from control-economy to attention & trust economy, the latest developments in next generation advertising, and the growing economic power of those 'new generatives' (> Kevin Kelly).
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=eb9f4fb6-5894-4360-8c35-89244e3df750)
Finally, here is the video and audio version of my presentation at MidemNet 2009, in Cannes France. I put a ton of work into this presentation and, well, honestly... I think it's one of the best I have ever done on this topic. Hope you enjoy it - and please comment, below, and / or spread the word! Thanks to the Midem organization for providing the DVD with this video.
The topics: why the
music industry needs to license the Internet just like it has licensed
Radio (i.e. with a collective license), why criminalizing the users
& fans will not work - and why those efforts should be re-directed to the creation of a new 'Music 2.0' ecosystem that actually produces growing revenues,
where those new revenues will come from, and how the music flat rate -
aka music like water - would work. See my previous blog post for more details and the PDF of this presentation. The MidemNet blog is here. My free book, Music 2.0, is here, btw;)
Youtube versions here. MP3 file download: Compensation not Control Futurist Gerd Leonhard MP3
Audio via Soundcloud, below
Just found this below - the robotic voice is a bit weird but hey... it's a fit ;)
I think you can even use this link to download my blog posts to iTunes
A 2006 podcast interview with me: Marketing Pop Culture: PODCAST: Gerd Leonhard on why attention--not content--is king.
"With all of the ongoing news about it, it’s clear that the music business will require a fundamental paradigm shift in order to better sync with the realities of the digital age. “The Future of Music,” written in 2005, suggests a possible path to take and, we now see, one that the industry and intellectual property laws have started to explore. Listen as Gerd talks about why he believes that the path to profitability for the industry lies in thinking of music as a service, rather than individual pieces of content.
Other key points raised during our discussion:
* Content isn’t king
* Real currency is your ability to get attention
* His advice to artists and brand managers alike on how to effectively leverage music under this new paradigm.
What in the world IS Music2.0 - I may have some answers for you :)
A good way of finding my podcasts
Podcast Search.
Approx. 20 MB, 22 Mins, enjoy. Subscribe and get the archives here.
Download gerd_leonhard_podcast__the_end_of_drm_2006128.mp3
And search Yahoo Podcasts for more episodes... Enjoy!
In
this podcast - my return after a few quiet months (very sorry about
that!!) - I am addressing the debate over the usefulness of copyright,
and talk about why copyright is becoming a de facto USAGE RIGHT.
My bottom line: we’d be much better off collecting a percentage of all
revenues that stem from our music being used, wherever and whenever
that will be, than crying about people that don’t pay for ‘their
copies’!Please note: access to my presentations remains free but in return please sign up for my newsletter. (I will email you once every 4-6 weeks with relevant news, and your email address will stay strictly confidential, of course). Also: visit out my new MediaFuturist site.
Download canadian_music_week_3_4_06_1_45_pm.mp3
This panel was recorded by Jeff Price of spinART Records / TuneCore . Thanks for sharing this with us, Jeff! Note: This file is approx 28 MB (MP3)
BREAKING THE NEXT BIG THING: REACHING CONSUMERS IN NEW WAYS
That digital will be the music distribution channel of choice in the future is virtually guaranteed, but exactly what are the business models for all involved? What are the fresh new innovative ways for breaking artists in cyberspace? With the primary marketing channel being the Internet how will labels utilize the latest digital products, formats, online and mobile technologies and legal peer-to-peer networks to implement marketing programs for their artists. Is traditional offline marketing, and lifestyle marketing, touring and radio promotion still as important in this new environment?
Featured Speaker: Gerd Leonhard, Author, The Future Of Music, Zurich, Switzerland
A native of Bonn, Germany, and now residing in Switzerland, Gerd has spent over twenty years in new technology and entertainment, both in the US as well as Europe. Gerd pioneered the .com boom years as founder of LicenseMusic.com revolutionizing the process of music licensing and introducing E-commerce into B2B processes for labels and publishers. In 2005 Gerd authored the critically acclaimed book "The Future Of Music" and now lectures at leading events worldwide.
Moderator: Jason Fiber, President, WMG eLabels, Cordless Recordings, New York, NY
Panelists:
Brad Barrish, Director, Music Programming, Network Live, Beverly Hills, CA
Dave Jaworski, CEO. PassAlong Networks, Franklin, TN
Mark Findlay, Head of Music, GCAP Media Group, London
Greg Jarvis, Spectralite Music, London
Jeff Price, General Manager, SpinART Records/TuneCore, Staten Island, NY
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=3ea92a76-9d7e-47e5-bb88-661811307c63)
