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245 posts categorized "MY PRESENTATIONS"

December 23, 2011

New video: Social Local Mobile Video: the future of Apps (my BDigital Keynote)

Here is a new video with my keynote at the BDigital Apps Conference, November 16, 2011, in Barcelona (my part starts at 02:04). You can download the PDF with my slides here.

The topic: "SoLoMoVi": apps and the future of content, business and communication" Wireless broadband, mobile applications, smart mobile devices, social networks and over-the-top video are exploding and will dramatically change how we communicate, how we buy and sell, how we create and consume content, and how we do business or run our governments. Pre-mobile & social, the Internet was just in its infancy, now it's a rebellious teenager testing the limits and pushing relentlessly. Where will the mobile Internet - and apps in particular - take us, in the next 3-5 years, what opportunities will emerge, what will happen in sectors such as education, media, politics and culture, and what can we learn from how this is already unfolding in the developing countries? 

http://eng.bdigitalapps.com/

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November 21, 2011

New video: TeleMedia Futures presentation at Total Telecom 2011 (London)

This is a self-recorded video of my keynote speech on 'TeleMedia Futures: Making the most of the Content Opportunity' at the recent Total Telecom conference in London, Nov 7 / 8, 2011. Apologies for the somewhat less than perfect recording quality (note that the crackling sound that starts at about 2 mins into the video will seize a minute later:).  You can download the PDF of my presentation here:  Download TeleMedia and Content Gerd Leonhard Total Telecom Public

More presentations (100+) can be viewed and downloaded via Slideshare

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November 16, 2011

My presentation at BDigital Apps in Barcelona (today)

Event details. Twitter buzz.

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November 11, 2011

New video: Disruption and Opportunities: the next 3-5 years in Advertising, Marketing and Branding (ANFO Norway)

October 21, 2011

New video: the Future of Content, my Keynote at Colombia 3.0 (SPANISH)

Screen Shot 2011-10-21 at 11.44.31Here are both parts (90 minutes plus 35 minutes) of my keynote speech on The Future of Content at Colombia 3.0 October 7 2011 see http://www.colombiatrespuntocero.com

The panel discussion afterwards can be viewed here, as well (all in Spanish). Note: even though I am actually presenting in English the overdup is Spanish and very much in the foreground. I will try and get an English version, as well - stay tuned

files.me.com/gleonhard/gi5dw0 has the PDF with the slides using during the talk (i.e. most of them) Thanks to MINTIC for making this video available. For more context read http://www.mintic.gov.co/index.php/mn-news/469-20111008gerd

Related: check out my new Kindle book "The Future of Content"

El suizo GerlLeonhard, líder futurólogo experto en modelos de comercio electrónico, medios de comunicación e innovación fue el encargado del cierre de la Primera Cumbre Nacional de Contenidos Digitales, Colombia 3.0, realizada por el Ministerio TIC entre el 5 y el 8 de octubre. Después de cuatro días de análisis en los que se reunieron emprendedores, inversionistas, animadores, desarrolladores de aplicación y representantes de la industria de los contenidos digitales del mundo terminó Colombia 3.0. En la cumbre participaron 30 conferencistas nacionales y 50 internacionales, quienes se reunieron en 14 eventos simultáneos.Las distintas actividades y conferencias fueron seguidas en línea en 23 ciudades del país y 15 países. De igual manera se tuvo la participación de Siggraph, una asociación mundial de animación gráfica y técnicas interactivas, espacio en que 19 expertos en animación compartieron sus experiencias exitosas en las firmas más importantes del mundo de esta industria. Bogotá 7 de octubre de 2011.En su intervención GerlLeonhard, realizó un detallado análisis de los cambios que han sufrido los medios tradicionales al migrar a los medios sociales como Facebook, Twitter y otras redes sociales. Además,Leonhard anotó que en la actualidad se vive una cultura de la banda ancha y son los “prosumidores”, consumidores activos, los que producen contenidos digitales.

 Mencionó el experto suizo que el mundo digital está regido por la relevancia y no solamente por la distribución, según Leonhard, los contenidos digitales deben ser depurados antes de ser distribuidos a los distintos públicos y subrayó que la nueva economía digital que se está viviendo en la actualidad debe iniciarse desde Internet y especialmente desde los dispositivos móviles. Anotó también Leonhard, que el usuario es quien genera los contenidos digitales en la actualidad através de distintos dispositivos móviles. En su intervención, señaló además que la tendencia actual se desarrolla a través de lo móvil, lo social y lo local. Ademásindicó, en este sentido,que para el 2015se esperaque 7.1 trillones de dispositivos móviles sean usados en el mundo.

 

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October 05, 2011

The future of connected & social TV: my presentation at MIPCOM Digital Minds

From yesterday (Oct 4 2011) in Cannes. see the Twitter buzz

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September 17, 2011

90 seconds on Friction is Fiction: the future of content (TedX video)

August 27, 2011

Monetizing Digital Content: the complete video of my presentation at DES 2011 (Wiggins)

This is one of my main topics, and most of the crucial stuff is covered in this 30-minute video. I hope you like it - if you do, please share it widely. Many related slideshows can be found here.  Here is a low-res version of the actual slideshow: Download DES wiggin Gerd Leonhard Public low res

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August 21, 2011

Short video: I program my media - it does not program me (switching from Push to Pull)

Broadcasting (TV, Radio) is switching from Push to Pull.  And so is advertising!  Let me know what you think:)

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July 25, 2011

Mobile Marketing Futures: my presentation at the MMA's CEO/CMO Summit

Photo

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July 06, 2011

The video of my presentation at the Google Think-Travel event in Sydney: the consumer of tomorrow

Screen shot 2011-07-06 at 16.46.24 This is a brand-new and very nicely produced video - a big thank-you to Google Australia for making it available so quickly. If you are in the travel business, do make sure to watch this video, and check out the other speakers and their presentations, as well. Enjoy, RT, Google + this :)))

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July 05, 2011

My keynote at the Consumer International World Congress in Hong Kong: 'Consumer empowerment in the networked society' (video)

June 14, 2011

Video and PDF: keynote at Norway Media Days 2011: Data is the new Oil

This is an important topic, I think - let me know how you like it.  Topics: why data is the new Oil, why most content will be paid for by 'attention', the radical convergence of media and what it means, the total redefinition of 'consumer', going from 'the network' to 'The Networked' etc.  Download the low-res PDF: Download Data Oil Gerd Leonhard Bergen Public LOW RES

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May 30, 2011

The Future of Media: video of my presentation at Media Future Week in Almere (NL)

In this presentation, I am  discussing the future of media, content and entertainment at Media Future Week 2011 in Almere (NL .  More videos (and most of the other presentations) can be found here.  Low res PDF download (edited version): Download Future of Media Gerd Public Almere LOW RES

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May 20, 2011

My presentation at Slovenian Marketing Conference 2011: the future of marketing

Here it is - hopefully we will have a video soon, too

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