The Future of Broadcasting: My presentation at the Dutch Broadcasting Convention (NPOX 2008) in Hilversum

It's always a great pleasure to be in Holland where people are usually very open to Change and... where 88.4% of the population is online ;)  I was invited by the Dutch Broadcasting Organization (OMROEP) to speak about The End of Control, the People formerly known as Consumers and the Future of Broadcasting (Radio and TV), at their annual gathering and conference, NPOX. 

Here is the Dutch description of the session:  "Gerd Leonhard (Swi) is Media Futurist. Volgens hem zijn we slechts 1 a 2 jaar verwijderd van een generatie die ´af en toe online´ is, naar een generatie die ´nooit meer off-line´ is. In zijn verhaal ‘the end of control and the people formerly known as Consumers’, laat hij zien wat de gevolgen zijn van deze verschuiving op het gebied van economie, cultuur en media en wat de trends en uitdagingen zijn voor de toekomst"  Google translates this in true web-way here.   

So, as usual, here is the PDF (4MB, ~50 pages) the_future_of_broadcasting_gerd_leonhard_npox_2008_.pdf

The Future Of Broadcasting Gerd Leonhard @ Npox 2008

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The Future of Advertising, Marketing and Media: my presentation at TribalDDB London (Nov 12, 2008)

I was a guest at TribalDDB London today, and here is what I talked about: The Future of Advertising, Media, Marketing and Business - the next 5 years. Needless to say we did not make it through the whole presentation but here is the entire PDF, anway. Enjoy! future_of_advertising_marketing_and_media_gerd. pdf

The Future Of Advertising, Marketing and Media Gerd Leonhard in London

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Crowd-sourced video of my presentation at Ars Electronica Symposium 2008: a new cultural economy

Someone from the audience shot this video and put it up on Youtube. It's not the best quality but it has the added benefit that most of the time you can only see the screen with the slides and images, not me ;). More details here

The Future of Telecoms: The End of Control (presentation)

A customized version of a recent presentation I gave for a client (follow the slideshare link to download the 42 MB PDF)

The Future of Telecom and The End Of Control by Futurist Gerd Leonhard

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Artists and Audiences in a connected World: my presentation at the Scottish Audience Development Forum in Edinburgh ("Getting Attention 2.0")

This was a really invigorating event, with lots of nice, smart and open people that were really interested in what the future holds for the Arts, i.e. the creators, the creative industries and the organizations that want to serve them. My task was to address how the broadband-enabled, always-on world of digital natives equipped with 4.5 billion mobile devices impacts on emerging cultural practice.

It is always a great pleasure to speak to a crowd of people as diverse and well-prepared as was the case here! As it says on the event site, Partnerships 2.0 set out to explore how to develop audiences for the arts, film and the wider creative industries by maximising (Web 2.0) technology and new partnerships - and this goal was pretty well accomplished I would say. Hopefully they will have some videos available, soon, as well - be sure to check their site for details (and this blog). For now, here is the PDF:  4.5 MB PDF (low res) * get the high-res PDF via Slideshare, below. artists_and_audiences_in_a_connected_world_gerd_leonhard_futurist_low_res.pdf

Artists And Audiences In A Connected World Gerd Leonhard Futurist

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Crowdsourcing, Decentralized Production and Network Economy Futures: my presentation in Phuket, Thailand (October 21, 2008)

As promised to all participants of the Phuket event, here is the PDF with most of today's presentation (3MB PDF, approx. 40 pages), covering topics such as crowdsourcing, social production, the future of telcos, broadband culture & mobility etc.  Enjoy. And while you're here, and potentially willing to waste countless trees on printing my PDFs, check out my other presentations on this blog, as well as on slideshare. And then, of course, there is the marvellous Futuretalks videos series here (with friend and colleague Glen Hiemstra) - no reason to be bored any longer.

network_economy_futures_gerd_leonhard_at_2008_ceo_summit.pdf

Crowdsourcing, Social Production and Network Economy Futures by Gerd Leonhard CEO Summit 08 Phuket

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The Widgetization of Media: PDF with my presentation at MIPCOM, Cannes / France Oct 16 2008

I was invited by MIPCOM to present my thoughts on the use of widgets in the content industries and the so-called "Widgetization of Media" and to put together and moderate a panel discussion with 3 great speakers (Oliver Creiche of Six Apart, Tom Smith of Universal-McCann, and Neil Perkin of IPC Media - 3 very smart and clued-in people, indeed - be sure to read Tom's UMWW reports, for sure, here), in sunny+windy+chi-chi Cannes, today. More information on this event is here on the MIP blog (and I think there will be videos here, soon, as well).

In a nutshell:  If you are already into widgets on your computer & mobile devices (such as the iPhone Apps, or Nokia's Widsets) very soon you will be able to chose from 1000s of widgets that will be available on your super-sized TV screen in your living room. Imagine: stock tickers, twitter tweets, RSS feeds, music widgets, social network messages, video streams, contvertising ;) Now what will that do to the TV industry? Talking about competing for attention. And ad $$.

We are indeed heading into the Attention, Conversation and Participation Economy at mindboggling speed. Anyway, I promised to put up the PDF with the presentation so... here it is

Widgetization_of_media_gerd_leonhard_at_mipcom_2008.pdf (low-res 1 MB)

Widgetization_of_media_gerd_leonhard_at_mipcom_2008_high_res.pdf (23 MB)

The Widgetization Of Media by Futurist Gerd Leonhard (MIPCOM 2008)

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Nice review of my Futurist Presentation & Speech in Trinidad

Judette Coward Pugliesi has a nice review of my recent gig in Port of Spain Trinidad, here. There is some good stuff in here that is worth quoting:

"Leo(n)hard stopped short of  saying that traditional media was dead preferring to hint  traditional thinking was  state of mind whose biggest  limitation was a lack of creativity..."    Very astute conclusion indeed.
"What we are witnessing today is a drastic departure from the old days of top-down TV culture to one that allows for consumer participation and self expression. “We are no longer content with being consumers of media,  we actually want to be part of it, influence it, change it and yes even create it... explained the futurist"

This summary is the best part of the review - nice to my fanciful slides condensed into a few lines:
"Here is the conundrum for marketers; how to get the attention of the now all powerful consumers in a noisy and fragmented market place?  Leo(n)hard gave the following tips that were brilliant because of their simplicity. I took note of them because they can be easily implemented as part of any strategy. He advised marketers to:

• Make open communications a must      
• Shift marketing online to video, social networks and mobile media
• Maximise Google juice; it is crucial to digital branding
• Ensure the customer experience online is seamless and engaging
• Capture metrics and data 
• Make content free or customers will click your company into oblivion.

My slideshow and PDF downoad is here.  Final comment (and extension..;)

Music 2.0 & The Future of Music - my presentation for the Copyright Organization of Trinidad & Tobago (Port of Spain, October 9. 2009)

I spoke at a great event here in Port of Spain, Trinidad today, organized by COTT and supported by the T&T Entertainment Company. Everyone was very open and interested - great crowd, great questions, great debates.  Here is the PDF 3.2MB 50+ pages: Music_2.0 Gerd Leonhard Trinidad COTT Public.pdf

"One of the most prominent voices in the digital music sector, media futurist, Mr. Gerd Leonhard will be the feature speaker at the Copyright Music Organization of Trinidad and Tobago (COTT) in association with the Trinidad and Tobago Entertainment Company Limited Creative Minds Workshop on October 9. The workshop entitled “Music2.0: The next generation and the Music Industry” is geared to address the change that is impacting the music industry universally. Changes which are as a result of the dramatic rise in the use of the Internet and other digital technologies to produce, market, distribute and access music and musical products. For those in the Music Industry, the declining sales of CDs is an example of the stark reality and repercussions of new technologies on the music industry.  A lot of today’s music can be attained online at no cost. This leaves us with the question of which new models will make sure that the creator and their representatives get paid for their work"

Leonhard is prepared to impart his knowledge and experience to those in attendance by focusing on a number of issues ranging from exclusive rights of authors in the new generation, revenue creation, ownership protection and using new technologies to expand economic outcomes and reach global audiences. The topics being covered will be handled by Leonhard from the position of a developing country such as Trinidad and Tobago. Mr. Leonhard is also anxious to experience the diverse and rich musical landacape of Trinidad and Tobago. He has a particular interest in having dialogue with music creators here to understand the local realities.

 

The Future of Business, Marketing and Communications - my presentation at the Future Event in Trinidad, today (Oct 8, 2008)

I had the privilege of doing the keynote speech at a Futurist Event here in Port of Spain, Trinidad, today. The event was organized by Rostant Advertising and also featured Jeff Swystun, Chief Communications Officer of DDB (NY), talking about The Swarm, and Jeroen Matser, Strategy Director at TribalDDB London. Both delivered very powerful speeches that I hope will be available online, soon as well; plus I think there will be video footage of most speeches, too... stay tuned! Blogger and Trini Digerati Mark Lindersay wrote a nice preview of the event here (thanks Mark!), and some more thoughts from my interview with Mark are here.

The topic:  The next 5 years in Business, Media, Society and Culture: trends and opportunities in our immediate future. The details: I talked about the massive disruptions that are a result of the explosive global popularity and ever-faster adoption of the Internet and the resulting cultural, economic and societal changes. When everyone is connected at very high speeds, everywhere, all the time, for almost-free, on 100s of different devices, and the 'people formerly known as consumers' gain even more power with every mouse click, what does that do to traditional business processes and marketing strategies, to established economic value chains; and how will products or services be sold in the future?  What will change, when and how, and where are the next real opportunities? How to (re)invent the future? 

Here's the PDF with most of the slides (3MB, 40+ pages) Future_business_leonhard_trinidad_oct_8_2008.pdf

A quick note to everyone that attended: please check out my 30+ other presentations, as well, both on this blog and on Slideshare.  Photo: the Rostant Advertising team and the 2 other speakers (me taking the pic;)

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A new Music Ecosystem: my presentation at the PICNIC conference in Amsterdam

Update: the link to the video is here, now - thanks to Hessel at TribeofNoise, and evideo.tv  I had the pleasure of speaking at the annual PICNIC conference in Amsterdam on September 25, 2008, on the topic of "A New Music Ecosystem- Future Models for Music Creation, Distribution, Marketing and Selling". The details: "The music industry is changing. Artists and developers everywhere are working on new ways of connecting fans and bands and developing new businesses along the way. In this PICNIC Special, the future of the music industry will be presented by keynote speaker and Media Futurist Gerd Leonhard, followed by four exciting case studies from start-ups and artists. Hosted by the Music Center the Netherlands, the afternoon will be moderated by the most passionate Dutch new media & music lover, Erwin Blom."   This was a fun event, and Erwin did a great job hosting it, the only drawback being that it was somewhat a bit on the sidelines of this really super-interesting conference, and it also felt a bit like the real 'action' is no longer anywhere close to the digital music turf. For me, the most interesting 2 companies that presented after I did 'my thing' were Twones and TribeofNoise.  Check them out.

As promised, here is the PDF with most of my presentation (8 MB, 42 pages), video to follow I hope: gerd_leonhard_new_music_economy_at_picnic_2008_ams.pdf  Download the Music2.0 book here... btw;)

My absolute favorite presentations at PICNIC, so far, were conductor Itay Talgam (totally authentic, engaging, meaningful, witty, 100% inspiring) and author of 'here comes everybody' and longtime favorite Clay Skirky (sharp, full of ideas, crossing 50 and 50.000 foot levels at lightning speeds).

The New Music Economy: Music 2.0 At Picnic 2008 Amsterdam

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Picture slideshow on Music 2.0 (using Slide.com)

Music 2.0 & Digital Music Seminar for Artists: PDF with my presentation from Bergen, Norway (BRAK event)

I was in Bergen, Norway, today and held a seminar at BRAK which supports the local musicians with career advise and various assistance. Most participants were artists and some smaller labels so I focused on those topics a bit more. Some great food and discussion followed afterwards - nice to be here!
If you were there - here's the PDF (8MB): Music_2.0 and Digital Distribution Seminar for Artists BRAK Norway Gerd Leonhard.key.pdf

My slideshows are featured on Insightory.com

I am the featured expert on Insightory.com this week, check it out. I have contributed 8 slideshows, here.