Just received this file via MPJC podcast site; it's the audio version of my 30-minute speech on The Future of Media, get more details via my previous post on MPJC 2009. Note: the introduction (90 secs) is in Dutch but my speech is in English.
As you may have guessed from my travel schedule (see sidebar) I get a constant stream of new people and companies, conference organizers, existing clients and all kinds of organizations that want me to go somewhere and make a presentation, hold a keynote speech or run a think-tank event; from all over the world, and on many different topics. If I actually accepted each invitation I am quite certain I could literally travel from one speaking engagement to the next, for pretty much the entire year. That would certainly get me Red Carpet status with most of the 8 airlines that I usually travel with, I guess.
There have always been a good many logistical challenges in organizing think-tanks and other events; however, the current financial crisis has definitely resulted in much tighter budgets, pretty much everywhere. Increasing concerns for the environment are also palpable - making countless long-distance trips for the sole purpose of a 90-minute speech and subsequent panel discussion is probably not the best example for the efficient use of energy.
Therefore I have been busy exploring new ways how I can present to - and have real conversations with - interested clients from anywhere on the globe without continuously enriching the likes of Lufthansa, Swiss and Singapore Airlines. Again, I do believe that nothing beats the live performance, the face-to-face meetings and the actual experience in what people have started to call the 'meat-space' (as opposed to cyber-space I guess), but maybe some new ways can be explored that offer a similar, and less costly experience.
I recently found a very interesting platform in the new Present.io offering (a new service by Drop.io), which (for anyone with a browser and good Internet access, no additional software is needed) allows for remote presenting, commenting and chats, as well as sporting integrated conference calling, too; all in-one place, and for free. Well, at least for the basic version - they are banking on the Feels-Like-Free / Freemium model, too, and it's working with me already. Good stuff.
The combination of services like Present.io with a live phone call, or Skype / iChat Video, has worked out really well, already, and so going forward, I will start to accept more requests for virtual / remote presentations (some people use the term 'webinars' btw).
I look forward to experimenting with you on what the best formats for this may be; if you have any other ideas for better technical solutions please use the comment box or below or contact me via Twitter or eMail; the same goes for anyone interested in booking a virtual presentation.
Lastly, here is an example of the Present.io / Drop.io widgets:
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Video: The Future of Content & Telecoms: Flat Rate Content Bundles and Social Media (Gerd Leonhard) via the eComm blog. Note that eComm Europe was just announced, as well (Oct 28-30, in Amsterdam).
And here is the PDF with my slides (summarized version) at the eComm Conference in San Francisco
Download Future of Content & Telecom Gerd Leonhard @ eComm Conf 2009 PDF
Summary of topics: " Imagine a world where unfiltered and limitless access to content is bundled directly into your access to the networks. A world where 'your cloud' holds all kinds of content, your social network connections, your community, and your context (i.e. meta-content), your meta-data and your interaction-trails, and where access to all of this is feels-like-free, legal, always-on and fully mobile, on any and all platforms. This is the future we are heading into, and telecoms, content-owners and brands / advertisers must forge entirely new partnerships. We are starting to see content creators and rights-owners aborting their long-standing quests for total control, and instead looking to build their audiences and share revenues. So where is this trend going to take us, what do we need to do in order to turn content (music, video, TV, news, games, books...) into a new and truly growing business that is really web-native, where are the big opportunities for telecoms, operators, social networks and rights-holders, and what will the new business models look like? In this context, Gerd will also address topics such as the flat rate for digital music, ISP/Operator + Content bundling examples in Europe and Asia, copyright 2.0 and the future of content commerce, the shift from control-economy to attention & trust economy, the latest developments in next generation advertising, and the growing economic power of those 'new generatives' (> Kevin Kelly)..."
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This is the audio version of my speech at the RSA in London, April 8, 2009 (see my previous post, which incl. the PDF download), with an introduction by Ralph Simon.
The MP3 file is here; the RSA information page is here.
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This was one of my best presentations, yet, imho;) Check out the comments I received via the MoMo back-channel
More here and here (incl. PDF)
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Download Mobile Content Future Gerd Leonhard Momo Amsterdam Public 15 MB PDF
Great event in Amsterdam today - Mobile Monday rocks! Event details here. Twitter back-channel here. New: the Video is here!
Some predictions: the next 18 months
• Twitter will reach 50 Million + Users • Facebook will become the default social utility - and the biggest global Content Broadcaster • Google will double it’s Advertising revenues • The RIAA and the IFPI will run out of cash • Telecoms will get flat-rate content licenses • Skype will re-emerge as content player
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If you happen to be in London on April 8, 2009 (6pm), please join me and my fellow speakers for a talk and presentation at the Royal Society of the Arts. The evening is entitled: New Media Futures - what next for content and creativity? and promises to be quite entertaining;) Thanks to the RSA, this event is free of charge and seating is limited so be sure to register early. A few more details about this event:
"The internet is radically disrupting most of the traditional content distribution and selling models, starting with music and games, followed by TV, film, books and print publishing. Once everyone is always-on, mobile and hyper-connected, and everything is available everywhere, how will content be created, distributed, marketed, consumed, and paid for? Who will do what, for whom, and how will the traditional players such as broadcasters, record labels, publishers and distributors adapt? If new players, starting with telecoms, device makers, advertisers and brands, indeed move into the content business, what will be their challenges and opportunities.
Given the challenging financial climate, how do we reconcile the need to reward enterprise and secure sustainable revenue streams, with the expectations and demands of the “freeconomics” generation? What kind of legal, regulatory and cultural framework do we need to ensure that this new eco-system of creators, consumers and intermediaries generates more benefits for all involved? A panel of media visionaries convene at the RSA to predict the innovations in technology, business models and user behavior that will shape the media landscape in the coming decade.
Speakers: Gerd Leonhard, media futurist, author and blogger; Richard Titus, Controller of Future Media, Audio, Music & Mobile, BBC; David A. Smith, chief executive of Global Futures and Foresight (GFF). Chair: Ralph Simon, CEO, The Mobilium Advisory Group and Chairman Emeritus & Founder, Mobile Entertainment Forum - Americas.
Related stuff:
Plugg 2009 Video "Future of Media"
Authors@Google Talk March 2009
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Plugg 2009 has made all the videos, official pictures and presentations from Plugg 2009 available. More on their blog. Videos: http://plugg.eu/media/videos Pictures: http://plugg.eu/media/pictures
Presentations: http://plugg.eu/media/
Here is the video with my presentation, below (scroll the icons under the player to get to my image, then click... or listen to all of it). Vimeo file for my speech only.
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What a great event - lots of great speakers and conversations; one of the best conferences I've been to in the past 9 months. Excellent speakers are what it takes I guess;) - which, at Plugg, included Rudy de Waele. The Flickr feed (great photos) is here, btw.
As promised, here is the PDF with my presentation; this deck actually includes some slides that I was not able to actually show due to timing constraints: Future of Media Gerd Leonhard @ Plugg 2009 PDF 15MB
You can use #plugg to find twitter updates on Plugg (btw I'm @gleonhard). If you liked my talk at Plugg, please feel free to connect with me: 
*but be sure to mention the Plugg connection. Thanks. Check out another ~30 slideshare decks here, videos are here (Blip.tv - download to iPod, too). If that's not enough to keep you busy for a while... here is more Free Content from me;)
The Future Of Music And Media from Plugg Conference on Vimeo.
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Media Futurist on Telcos/ISPs and Content 2.0 - Emerging Communications Blog.
A week last Monday Lee Dryburgh, Founder of the eComm Conference interviewed me via Skype. You can download it as a 96kbps MP3 via the event's blog, above (24.1 meg, 37 minutes). Additionally the full transcript is there as well. I am speaking at this conf on WED March 3, 4.30 pm, and will be posting my presentation shortly afterwards -stay tuned.
The Future of Content & Telecoms: Flat Rate Content Bundles and Social Media - the Next Big Thing?
Gerd Leonhard, Media Futurist, MediaFuturist.com
Date: Wednesday, March 4 Time: 4:30 - 4:50 PM Location: Salon E
Imagine a world where unfiltered and limitless access to content is bundled directly into your access to the networks. A world where 'your cloud' holds all kinds of content, your social network connections, your community, and your context (i.e. meta-content), your meta-data and your interaction-trails, and where access to all of this is feels-like-free, legal, always-on and fully mobile, on any and all platforms. This is the future we are heading into, and telecoms, content-owners and brands / advertisers must forge entirely new partnerships. We are starting to see content creators and rights-owners aborting their long-standing quests for total control, and instead looking to build their audiences and share revenues. So where is this trend going to take us, what do we need to do in order to turn content (music, video, TV, news, games, books...) into a new and truly growing business that is really web-native, where are the big opportunities for telecoms, operators, social networks and rights-holders, and what will the new business models look like? In this context, Gerd will also address topics such as the flat rate for digital music, ISP/Operator + Content bundling examples in Europe and Asia, copyright 2.0 and the future of content commerce, the shift from control-economy to attention & trust economy, the latest developments in next generation advertising, and the growing economic power of those 'new generatives' (> Kevin Kelly).
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Finally, here are the video
s from my keynote speech at NPOX 2009 in Hilversum, courtesy of OMROEP, the Dutch broadcasting organization which invited me to speak about The End of Control, the People formerly known as Consumers and the Future of Broadcasting (Radio and TV), at their annual gathering and conference, NPOX. The PDF and slideshare stuff is here.
If you were at my MidemNet presentation in Cannes / France, today... here it are my slides (I will add more details later... it's 2.30 am now ;). Hopefully MIDEM will make the entire video available soon, as well. Be sure to check the MidemNet blog for updates (and the Kyte channel! 3MB PDF: Compensation not Control Music 2.0 Gerd LeonhardMIDEMNet 2009 low res
High resolution version viewing and downloading via Slideshare:
This is a video I just received from the FICOD 2008 organizers in Madrid; 71 minutes of video with my presentation on "The Future of Content & Media: free, shared... and Paid" - see more details here. Please note that this video is dubbed in Spanish (i.e. there is no English, at all). I am trying to get the original English version up soon, as well, so... stay tuned. There is a bit of a lengthy intro, so you may need to forward a bit to skip that. The 180MB download is available via drop.io; just ping me to get the password and I'll send it to you.
