Please note: this video is in GERMAN language. It's the entire closing keynote of Future Media Day at TPC in Zurich, Switzerland, on January 24, 2012 see http://emedia.tpcag.ch/?page_id=162 Topics: the future of TV, social TV, OTT & mobile TV, future of content, advertising and content consumption. If you want the PDF please ping me via http://twitter.com/#!/gleonhard
Thanks to TPCMedia for booking me for this really cool event, and for making this video available to me.
This year I am embarking on a new, additional mission. You may have already noticed in my Twitter feed and via my Facebook updates that I am expanding my work into various 'green' topics such as sustainability (in particular what has been termed 'sustainable capitalism), climate change and global warming, and renewable energy. While investigating these new topics I am also hard at work on my new book "From Ego to Eco" which will cover some of these issues (in addition to media, culture, politics and what I call 'the networked society) as well.
My new site / blog at GreenFuturist.com was launched a few months ago and is shaping up pretty well, already; I am using it primarily to share updates and interesting snippets culled from my research and 100s of RSS feeds that I scan for the latest developments. Please take a look, read the announcement (also below), comment, follow me on Tumblr, or subscribe to the GreenFuturist RSS feed. You may also want to visit (and like?) my new Facebook 'Green Futurist' page, or check out my new @AGreenFuturist Twitter channel.
I also recommend you follow my new public Kindle notes on Amazon - this is starting to be a good resource and I am sharing notes on 30+ books there.
I have just confirmed my first public appearance as 'Green Futurist' at the EcoSummit 2012 in Berlin, on March 22nd (first thing in the morning), and look forward to maybe seeing you there (on-location or virtually) if at all possible.
Here is the official announcement of my new Mission 2012.
ANNOUNCING GREEN FUTURIST
I have worked in digital music, media and in the Internet business since 1995. Since 2001 I have worked as an independent Futurist with a focus on media, content, entertainment and publishing, technology, telecom as well as in marketing, branding and communications.
In 2012, I will expand my activities into a new direction which I like to call ”Green Futures”, encompassing issues such as sustainability, climate changeand carbon reduction, alternative and renewable energies, the future of transportation, a new type of capitalism that is not (just) based on profit and growth (as I call it, shifting from EGO to ECO), environmental action, eco-tourism and the future of the tourism, the ‘greening’ of business; and in general, the radical changes that a post-growth society will certainly demand of us, very soon.
Venture capitalist John Doerr said in his seminal and deeply moving 2007 Ted talk on green technologies, quoting KPCP Founder Eugene Kleiner: “there are times when the appropriate response is panic”. Without wanting to push the panic button even more frequently, or harder, than other futurists before me, I must admit that I also feel that we urgently must consider sweeping changes in how we live, work and do business.
I therefore want to use my somewhat tried-and-tested speaking and presentation skills to address perhaps the most important issue there is: how we can we change the way we live, how we operate our businesses, define our policies and direct our governments; and how we will use and replenish our planet’s resources, going forward.
I believe that if we don’t stop borrowi ng from our own future, and if we don’t start paying the real price for what our ever-increasing consumption actually costs (or maybe even curtail our consumption??), we have a very good chance at losing everything we value, today, in the next 20-50 years. We may lose our oceans, our forests, our glaciers, our rivers, our wildlife, our breathable air and our clean water - and this is not a world that I want my children, or grand-children, to live in.
Maybe we can no longer be content with ‘tinkering around the edges’, making only minor dents into this rapidly widening path to destruction. Maybe we need large, sweeping actions that will require significant sacrifices from us. It is these conversations and actions I want to further with my work as Green Futurist.
Here is a new video with my keynote at the BDigital Apps Conference, November 16, 2011, in Barcelona (my part starts at 02:04). You can download the PDF with my slides here.
The topic: "SoLoMoVi": apps and the future of content, business and communication" Wireless broadband, mobile applications, smart mobile devices, social networks and over-the-top video are exploding and will dramatically change how we communicate, how we buy and sell, how we create and consume content, and how we do business or run our governments. Pre-mobile & social, the Internet was just in its infancy, now it's a rebellious teenager testing the limits and pushing relentlessly. Where will the mobile Internet - and apps in particular - take us, in the next 3-5 years, what opportunities will emerge, what will happen in sectors such as education, media, politics and culture, and what can we learn from how this is already unfolding in the developing countries?
"I am a longtime commentator on how the digital, mobile and social-media revolution has left Publishers reeling and in a state of total change or even disruption. This is a call to action to transform your business to embrace and conquer the digital age. Failure to do so will mean inevitable friction, market confusion and possibly a dysfunctional content ecosystem, when on the other hand you could stand to profit from long term revenue generating opportunities.
It is often said that where attention flows money follows (*Kevin Kelly kk.org), but the question is how, where and when to convert them. Today, digital natives are viewers, users, followers, friends, co-creators, co-producers or crowd-sourced collaborators, all-in-one. Going forward, data is becoming the new oil, and understanding, analysing, predicting and staying ahead of your ‘connected consumers’ is quickly becoming a MUST for your business in 2012 and beyond!
So far, technological content protection measures have not been successful. Instead, future ‘protection’ will need to come from the business models and from social cohesion. Delivering tangible value and inventing new free, freemium, feels-like-free models will be crucially important. Just look at Skype, Spotify, Amazon and the undisputed master of ‘free’ – Google. You need to asses the role ‘free’ will play in your business. How will you monetize your content and which new and innovative revenue generating concepts will transform the commercial prospects of your business? Yes, methods of monetizing content are fragmented, but also much more powerful, immediate and liquid than ever. This industry, this transitional period and the World e-Reading Congress 2012 are all key opportunities to harness your digital footprint and develop strategies that will pay dividends in solid revenue. I look forward to meeting you all at the World e-Reading Congress next May.” Gerd Leonhard, CEO, The Futures Agency – Opening Keynote Speaker 2012.
This is a self-recorded video of my keynote speech on 'TeleMedia Futures: Making the most of the Content Opportunity' at the recent Total Telecom conference in London, Nov 7 / 8, 2011. Apologies for the somewhat less than perfect recording quality (note that the crackling sound that starts at about 2 mins into the video will seize a minute later:). You can download the PDF of my presentation here: Download TeleMedia and Content Gerd Leonhard Total Telecom Public
More presentations (100+) can be viewed and downloaded via Slideshare
This Quickfire Storytelling session brings together some of the world's leading futurists (see below) to share bold ideas and conflicting predictions of how the world might look in 10 years' time. This video (which we shot ourselves using a Kodak HDCam and Sony bluetooth mic) shows the first 10 minutes i.e. Gerd's introduction, the 5 minute talk and brief discussion with the other speakers and the audience. Twitter buzz is here You can download the 10MB PDF of my presentation (unfortunately, the slides are not really visible in the video), here.
This Quickfire Storytelling session brings together some of the world's leading futurists (see below) to share bold ideas and conflicting predictions of how the world might look in 10 years' time. This video (which we shot ourselves using a Kodak HDCam and Sony bluetooth mic) shows the first 10 minutes i.e. Gerd's introduction, the 5 minute talk and brief discussion with the other speakers and the audience. Twitter buzz is here
You can download the 10MB PDF of my presentation (unfortunately, the slides are not visible in the video), here.
Here are both parts (90 minutes plus 35 minutes) of my keynote speech on The Future of Content at Colombia 3.0 October 7 2011 see http://www.colombiatrespuntocero.com
The panel discussion afterwards can be viewed here, as well (all in Spanish). Note: even though I am actually presenting in English the overdup is Spanish and very much in the foreground. I will try and get an English version, as well - stay tuned.
El suizo GerlLeonhard, líder futurólogo experto en modelos de comercio electrónico, medios de comunicación e innovación fue el encargado del cierre de la Primera Cumbre Nacional de Contenidos Digitales, Colombia 3.0, realizada por el Ministerio TIC entre el 5 y el 8 de octubre. Después de cuatro días de análisis en los que se reunieron emprendedores, inversionistas, animadores, desarrolladores de aplicación y representantes de la industria de los contenidos digitales del mundo terminó Colombia 3.0. En la cumbre participaron 30 conferencistas nacionales y 50 internacionales, quienes se reunieron en 14 eventos simultáneos.Las distintas actividades y conferencias fueron seguidas en línea en 23 ciudades del país y 15 países. De igual manera se tuvo la participación de Siggraph, una asociación mundial de animación gráfica y técnicas interactivas, espacio en que 19 expertos en animación compartieron sus experiencias exitosas en las firmas más importantes del mundo de esta industria. Bogotá 7 de octubre de 2011.En su intervención GerlLeonhard, realizó un detallado análisis de los cambios que han sufrido los medios tradicionales al migrar a los medios sociales como Facebook, Twitter y otras redes sociales. Además,Leonhard anotó que en la actualidad se vive una cultura de la banda ancha y son los “prosumidores”, consumidores activos, los que producen contenidos digitales.
Mencionó el experto suizo que el mundo digital está regido por la relevancia y no solamente por la distribución, según Leonhard, los contenidos digitales deben ser depurados antes de ser distribuidos a los distintos públicos y subrayó que la nueva economía digital que se está viviendo en la actualidad debe iniciarse desde Internet y especialmente desde los dispositivos móviles. Anotó también Leonhard, que el usuario es quien genera los contenidos digitales en la actualidad através de distintos dispositivos móviles. En su intervención, señaló además que la tendencia actual se desarrolla a través de lo móvil, lo social y lo local. Ademásindicó, en este sentido,que para el 2015se esperaque 7.1 trillones de dispositivos móviles sean usados en el mundo.
RCR Wireless has collected some good snippets from my talk at the Mobile Marketing Association Forum in Sao Paulo, yesterday (download the 15MB high.res pdf here):
"Futurist and author Gerd Leonhard explained during a keynote address today at the Mobile Marketing Association Forum in São Paulo that customer trust was vital. “If we don’t trust Google, Twitter, Facebook, we leave them and they will die,” Leonard said. However, the key pillar to a solid strategy of mobile marketing is a focus on content. “Advertising is becoming content, marketing is curation, mobile is empowerment, brands are publishers, marketers become storytellers and consumers are participants,” explained Leonhard.
The future passes through the end of “mass-anything” and marketing has been dramatically impacted by the increased role of technology. “There is no difference between online and offline. Disconnected screens will be the exception, they will disappear,” said Leonhard. With all devices connected, network traffic will explode. All of this will culminate in changing how companies approach their mobile strategy. The point is how they will interact with customers. “If you want to succeed you have to give them control, as much as you can. Customers will love you,” Leonhard said, adding that empowerment, participation and engagement are the key points..."
See the Twitter buzz from the event, during my talk
Las tendencias mundiales y previsiones: El futuro de los contenidos en una sociedad digital. Gerd Leonhard (Suiza):
Gerd Leonhard, el Futurolo más importante del mundo en el sector de las Telecomunicaciones e Internet, en su conferencia abordará dos temáticas importantes para la industria; "Global trends and foresights: The Future of content in a digital society" y "The future of content: Where is the money?, How to monetize content in a digital society". Habrá lugar para un panel de discución con Alejandro González, CEO de Braiz Games- a Zio studio, Liliana Andrade de Parlante Amarillo y Tuyo Isaza.
Organizador:
Ministerio de Tecnologías de Ia Información y las Comunicaciones
This is one of my main topics, and most of the crucial stuff is covered in this 30-minute video. I hope you like it - if you do, please share it widely. Many related slideshows can be found here. Here is a low-res version of the actual slideshow: Download DES wiggin Gerd Leonhard Public low res
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