I made a very short video on the same topic last week (90 secs) and a lot of people have pinged me to make a longer version - so here it is, in 2 parts (thanks to Youtube's really annoying 10 minute limit).
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Alright then... you don't think "Music 2.0 in 90 seconds" is enough. You don't think 3 minutes really do it, either. You liked the PDF but you want the talk. I heard you. So here is the full 18 minutes of Music 2.0, in 2 parts, thanks to the ingenious Youtube limitations (but hey... it's HD now so why am I complaining?).
Here is a link to the MP4 file (410MB) if you want to watch on while biking in the woods;) Plus: remember that you can get it all for your iPods and iPhones by subscribing to my GerdTube.net / Blip TV iTunes feed (except for this one, though - for some reason the encoding just won't work for this file).
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This is probably a world record: In this short Flickr video, below, I am illustrating my basic Music 2.0 concepts in a snappy 90 seconds. Yes, I know that's way to fast to read much of it while it goes by, so here is the PDF, too: Music 2.0 in 90 seconds gerd leonhard singles (7MB PDF, creative commons licensed)
The entire Music 2.0 book can be downloaded (yes, for free), here, or you can order it from Amazon.com or even better, on-demand-printed by Lulu. You can read it on the iPhone, too, using the cool Instapaper app. And yes, you can download this snazzy video via Drop.io. Music is provided by SlicerXXL via TribeofNoise.com - thanks! Still need more? Check out my Music 2.0 slideshows on Slideshare.com.
And if you really need more than 90 secs - here is the 3-minute version
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I recently started a brand-new project with my friend and fellow futurist Glen Hiemstra, entitled Where Is It Going (WiiG). The concept is simple: we are taking questions from anyone, via Twitter, on any future-related topic, and we will record 5-8 minute long videos of Glen and myself attempting to answer as many questions as we can, on a weekly basis. We will also add a few other futurists from our network once we have solved a few technical issues. We have also started discussions with a potential partner that will help us with producing better videos -stay tuned.
This is how you can participate in WhereIsItGoing (WiiG):
Spread the word!
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In preparation for for my keynotes and presentations at CommunicAsia in Singapore (June 18/19), here's a short video clip on how the mobile Internet is changing Marketing and Advertising. Enjoy. RT. Share. Embed. Download the 32 MB .mov file: Download Advertising Marketing 2.0 Gerd leonhard Futurist
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Video: The Future of Content & Telecoms: Flat Rate Content Bundles and Social Media (Gerd Leonhard) via the eComm blog. Note that eComm Europe was just announced, as well (Oct 28-30, in Amsterdam).
And here is the PDF with my slides (summarized version) at the eComm Conference in San Francisco
Download Future of Content & Telecom Gerd Leonhard @ eComm Conf 2009 PDF
Summary of topics: " Imagine a world where unfiltered and limitless access to content is bundled directly into your access to the networks. A world where 'your cloud' holds all kinds of content, your social network connections, your community, and your context (i.e. meta-content), your meta-data and your interaction-trails, and where access to all of this is feels-like-free, legal, always-on and fully mobile, on any and all platforms. This is the future we are heading into, and telecoms, content-owners and brands / advertisers must forge entirely new partnerships. We are starting to see content creators and rights-owners aborting their long-standing quests for total control, and instead looking to build their audiences and share revenues. So where is this trend going to take us, what do we need to do in order to turn content (music, video, TV, news, games, books...) into a new and truly growing business that is really web-native, where are the big opportunities for telecoms, operators, social networks and rights-holders, and what will the new business models look like? In this context, Gerd will also address topics such as the flat rate for digital music, ISP/Operator + Content bundling examples in Europe and Asia, copyright 2.0 and the future of content commerce, the shift from control-economy to attention & trust economy, the latest developments in next generation advertising, and the growing economic power of those 'new generatives' (> Kevin Kelly)..."
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Here is a new video that I have just uploaded to my GerdTube.net channel on Blip.tv (which offers full iTunes download feeds so you can watch all of my videos offline, too) . The topic: Broadband penetration is rapidly increasing around the world, and Internet access is no longer depending on computers but increasingly available on mobile devices such as smart phones. Soon, the kids i.e. the 'digital natives' will run the show, and they expect Radio & TV to deliver content in much the same way as the Net does: time-shifted, interactive, engaging, shareable and via any and all platforms. The imminent total convergence of the Internet and Broadcasting will bring many challenges to traditional broadcasters (commercial or public) but there are also unprecedented opportunities - this video discusses the key trends and future scenarios.
Please note that for some reason some of the transitions and animations are a bit delayed and don't sync 100% correctly with the voice; I have not yet figured out what how to solve this (I use Apple Keynote; and this problem happened when I exported the .key file with the voice-over to Quicktime - if anyone has an idea how to fix this please comment below - thanks). In the meantime, here is a pdf file with every single animation as one page so that you can click along with the video as I speak. Download Broadband Broadcasting step by step slides Gerd Leonhard
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As the web becomes ubiquitous, everywhere, and mobile access dwarfs computers, we are seeing a key shift in the way that people use (fka consume) content. While it used to be good enough to present high-quality and professional content (think traditional TV, Radio etc) now people aka USERS want and really value good CONTEXT, too, i.e. links, recommendations, ratings, comments... and the conversation around the content. Social media brings this into sharp focus: all the stuff around content (I like to call this meta-content) is now just as important as the content itself. This has significant impact on every player in the content industries. Download the MP4 file: Download Content to Context shift MP4 (35MB)
More videos on my Youtube channel, iTunes video downloads via Blip.tv
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Finally, here's the video of my speech at the RSA. The lighting did not work out so well so it's not the best quality, but still, I think you'll like it. Please visit my GerdTube.net site for more videos (this URL is just a door to my Blip.tv channel), or subscribe to my videos via iTunes (great for offline / iPod viewing). And... please retweet!!
This is a video of my speech I held at
the RSA as part of an event on April 8 2009, entitled "New Media
Futures: what next for content and creativity" Topics: The internet is
radically disrupting most of the traditional content distribution and
selling models, starting with music and games, followed by TV, film,
books and print publishing. Once everyone is always-on, mobile and
hyper-connected, and everything is available everywhere, how will
content be created, distributed, marketed, consumed, and paid for? Who
will do what, for whom, and how will the traditional players such as
broadcasters, record labels, publishers and distributors adapt? If new
players, starting with telecoms, device makers, advertisers and brands,
indeed move into the content business, what will be their challenges
and opportunities? Given the challenging financial climate, how do we
reconcile the need to reward enterprise and secure sustainable revenue
streams, with the expectations and demands of the “freeconomics”
generation? What kind of legal, regulatory and cultural framework do we
need to ensure that this new eco-system of creators, consumers and
intermediaries generates more benefits for all involved?
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I did this in early 2008 but it's still very accurate. The video was shot by my friend and fellow blogger Jonathan Marks, in Amsterdam, and talks about how artists and musicians can use the Internet to their advantage. Hope you like it! You can find the same video on my Youtube channel, btw, here.
Gerd Leonard - Net Powered Musicians - VUrbia.com...Life in the Entertainment Age! from JesseJaeo Tolbert on Vimeo.
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This was one of my best presentations, yet, imho;) Check out the comments I received via the MoMo back-channel
More here and here (incl. PDF)
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I just started this exciting new Video Show with my friend and fellow Futurist Glen Hiemstra (Futurist.com), in Seattle, Washington. We will be recording a new episode every week, on a current topic. The shows will be between 5 and 10 minutes long, and we will try to get to the bottom lines as quickly as possible, giving each topic a quick futuristic angle (whatever that means;)
Glen and me have collaborated many times before, including the Futuretalk podcast & video series, and DVD (feel free to download the whole thing via Mininova, if you're interested). We also do think-tanks together - feel free to ping us if you're interested.
We are currently using Skype video recording and it works ok, but there is apparently no way to get better backgrounds integrated into the actual recording, quite yet - so if you have any better idea, please let us know. We are both Mac users, so we tried iChat which was cool - clouds and orbits in the background - but we could not get the audio to sync reasonably well with the video once we started recording (using Screenflow or Screentoaster) - not so good!
Visit the WhereIsItGoing website for more details or subscribe to the iTunes video-podcast feed here on Blip.tv (great for offline use). Hope you like it!
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The Google guys have just published a video with my talk at Authors@Google, in San Francisco, March 2, 2009 (see the details here Pdf: The End of Control Gerd Leonhard at Google SF PDF *22MB). Due to some technical issues my fancy slides (i.e. the stuff on the screen) come across very nicely in this video while I am left a bit 'in the dark' - but if you use the HQ version on the Youtube site you can still get a much better idea of what my face actually looks like (I guess always wearing black is not ideal when the lights are bad;). Anyway, I do think this is one of my best talks, so... watch the entire 55 Mins 22 Secs. As far as the End of Control Book is concerned, I will have an announcement on my plans within the next 10 days...stay tuned.
Here is the official Google Talks description: The End of Control & The Future of Content: The tough
issue of control emerges, again and again, as the key contention point
within TV companies, publishers, record labels, and broadcasters: How
can a commercial venture that is based on so-called intellectual
property thrive and prosper in an environment that seems to
continuously and progressively remove control from the
creators/owners/providers of content, and hands it over to the people
formerly known as consumers (aka the users), effectively making them
more powerful every single day? But the reality is that every
click inadvertently makes another case for the consumers
ever-increasing rise in importance. Within all the conversations I have
had about things like commercial content versus shared content, about
the read-only or the read-write web, and about copyright versus Fair
Use, the crucial question always seems to boil down to WHERE IS THE
CONTROL HERE, i.e., questions such as Who will control this new media
universe and How much control do I need to run a revenue-generating
business?
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What a great event - lots of great speakers and conversations; one of the best conferences I've been to in the past 9 months. Excellent speakers are what it takes I guess;) - which, at Plugg, included Rudy de Waele. The Flickr feed (great photos) is here, btw.
As promised, here is the PDF with my presentation; this deck actually includes some slides that I was not able to actually show due to timing constraints: Future of Media Gerd Leonhard @ Plugg 2009 PDF 15MB
You can use #plugg to find twitter updates on Plugg (btw I'm @gleonhard). If you liked my talk at Plugg, please feel free to connect with me: 
*but be sure to mention the Plugg connection. Thanks. Check out another ~30 slideshare decks here, videos are here (Blip.tv - download to iPod, too). If that's not enough to keep you busy for a while... here is more Free Content from me;)
The Future Of Music And Media from Plugg Conference on Vimeo.
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Finally, here are the video
s from my keynote speech at NPOX 2009 in Hilversum, courtesy of OMROEP, the Dutch broadcasting organization which invited me to speak about The End of Control, the People formerly known as Consumers and the Future of Broadcasting (Radio and TV), at their annual gathering and conference, NPOX. The PDF and slideshare stuff is here.
