Published on Dec 6, 2012, thanks to TedXBeausoleil:
"Gerd is a Futurist and the CEO of The Futures Agency, author of 5 books, former musician and a globe-trotting keynote speaker on the creative industries, media and communications, social technologies, as well as on energy, the environment and green business. Gerd is currently focussing on sustainable future scenarios and what has been called 'sustainable economics', including the idea of adapting Internet and networked-society principles to the world's urgent climate and environment issues. He is based in Basel / Switzerland; his new book 'From Ego to Eco' will be published in 2013"
Just got this new video - it was a good talk, imho, even if the camera angle is kind of odd... so check it out. Thanks to Incisive Media for making this available; more details on the conference are available here
My topic: "Everybody is talking about 'data is the new oil' aka big-data. SoLoMo (social local mobile) is the battle cry of the day. Human-machine interfaces are rapidly evolving and may quickly become commonplace (think Google Glasses, MSFT Kinect), artificial intelligence is the geek-phrase-of-the-day, and Kurzweil says the singularity is near/here. So how will our world really change in the next 5 years, i.e. the way we communicate, get information, create, buy and sell, travel, live and learn? What are the biggest threats and the hottest opportunities - not just in financial terms, but also in societal and human terms...?" Here is the PDF with my slides.
If you are in Sao Paulo Nov 5, please be sure to join me for this event. The video below outlines some of the topics I am planning to talk about. See you there!
This is a very nicely recorded video (thanks to the BBC NI and their fabulous studio in Belfast) and I cover a lot of ground as far as the future of media is concerned; one of my best talks on this topic, to date, imho:) Enjoy and share!
You can download the PDF with most of the slides here , or just browse my Slideshare channel. In this talk I cover most of the key topics such as 'the people formerly known as consumers', the shift from ownership to access, advertising becoming content, independence replaced by Interdependence, the end of attention monopolies, the social OS aka SoLoMo.
Special thanks to the BBC NI for making a great video and sharing it with me and everyone else. Also special thanks to Tiffany Shlain and her great work - be sure to watch 'Connected the Movie' asap!!
"Em uma sociedade cada vez mais conectada pela internet, ganham força a
colaboração e a troca de ideias como motores da inovação. Soluções
adotadas até recentemente já não se aplicam mais. Quem alerta para essa
mudança são dois estudiosos das transformações que a tecnologia vem
impondo: o norte-americano Steven Johnson, professor da Universidade de
Nova York e autor do best seller De onde vêm as boas ideias — a história
natural da inovação, e o alemão Gerd Leonhard, fundador do instituto
Green Futurist, também autor de obras como The Future Of Content, entre
outras.
A dupla de pensadores do futuro estará participando do 5º Congresso
Internacional de Inovação, promovido pela Fiergs, nos próximos dias 30 e
31, em Porto Alegre (informações e inscrições no site
www.fiergs.org.br/inovacao2012 ). Johnson e Leonhard anteciparam algumas
das ideias que discutirão no evento em entrevistas concedidas por
e-mail a Zero Hora. Confira os principais trechos.
Gerd Leonhard — Fundador do instituto Green Futurist
ZH – Como o uso cada vez maior das redes sociais está mudando a forma
como as pessoas interagem entre si e se relacionam com as empresas,
enquanto consumidores?
Gerd Leonhard – Estamos nos tornando uma sociedade conectada. Em
alguns casos, tanto “compartilhamento” e transparência poderá acabar com
nossa privacidade, mas, de uma maneira geral, esta nova era traz mais
benefícios. Consequências claras disso são um aumento radical do poder
dos consumidores, maior transparência política e declínio da corrupção,
marketing mais honesto e publicidade mais útil. Deveríamos, aliás,
descartar o termo mídias sociais porque não se trata apenas de mídia,
mas de algo que chamo de Social OS (sistema operacional social). Cada
empresa ou governo deverá se tornar conectado, aberto, transparente e
engajado. Caso contrário, iremos ignorá-los.
ZH – Alguns críticos dizem que a internet tornou disponível um grande
volume de informação, mas o uso que se faz desse conhecimento é
superficial. O senhor concorda?
Leonhard – Em 1971, Marshall McLuhan disse que a aldeia global não é
“quieta e harmoniosa”, mas tem dose considerável de barulho e caos. Não é
questão de overdose de informação, mas de filtro. É aí que os
jornalistas entram: não basta só conteúdo, é preciso contexto. Não se
trata só de volume, mas de dar relevância aos fatos.
ZH – A internet já transformou a indústria musical e agora está
mudando o cinema, a TV e o mercado literário. As corporações ligadas a
esses ramos, porém, parecem não estar faturando como antes. As empresas
terão de se habituar a ganhar menos nesta nova realidade?
Leonhard – Na era dos monopólios, as empresas estavam habituadas a
margens de lucro fantásticas porque os consumidores não tinham escolha.
De agora em diante, os preços por unidade de conteúdo estão caindo, em
alguns casos, até 90% – veja o Netflix (serviço de vídeos online) x
DVDs. As boas notícias são que mais pessoas podem ser alcançadas por
meios digitais, os custos de distribuição são menores e a publicidade
está se tornando digital rapidamente – nos próximos três a cinco anos,
veremos 50% dos orçamentos publicitários – globalmente, uns US$ 600
bilhões – migrarem para meios digitais, móveis e sociais. Há grandes
oportunidades, mas nada será como era 10 anos atrás.
ZH – Atualmente, a Apple é considerada a mais criativa e valiosa empresa do mundo. Essa posição conseguirá ser mantida?
Leonhard – Sou fã da Apple, mas essa visão de mundo extremamente
centrada e controlada que a empresa tem não se sustentará. Eles terão
mais uns bons cinco anos – a genialidade de Steve Jobs continuará a
impulsioná-los nesse período. Startups surgem em toda parte, e a próxima
Apple deverá começar a aparecer já em 2013.
ZH – Há quem aposte que o próximo grande embate no setor de tecnologia será entre Google e Facebook. Quem vencerá essa briga?
Leonhard – Há espaço suficiente para cinco ou seis Googles e
Facebooks, assim, como hoje existe espaço para DHL, Fedex e outras
empresas de correspondência. À medida em que o mundo está se tornando
hiperconectado, será mais importante quais problemas as grandes
companhias poderão resolver do que quanto elas irão faturar no próximo
trimestre.
Do Ego ao Eco ao Ícone. Rumo ao futuro sustentável pela economia criativa com Gerd Leonhard Dia 5 de novembro das 9h às 12 horas ao Museu da Imagem e Som, São Paulo. Participação de Davi Nakano (POLI-USP) e Gilson Schwartz (ECA-USP). Qual a relação entre economia verde, inovação tecnológica e novas mídias.
Data: Dia 5 de novembro das 9h às 12 horas Local: Museu da Imagem e Som - Avenida Europa, 158, Jardim Europa, São Paulo - SP, Brasil Informações: iconomia.brasil@gmail.com http://gamesforchange.org.br/gerd-leonhard-no-brasil/
Davi Nakano: Professor Doutor da Escola Politécnica-USP Revisor do International Journal of Production Economics Especialista em Economia Criativa e Gestão do Conhecimento.
Gilson Schwartz: Programa de Pós-Graduação em Meios e Processos Audiovisuais (PPGMPA-USP) Programa Interdisciplinar de Pós-Graduação Humanidades, Direitos e Outras Legitimidades (FFLCH-USP) Grupo de Pesquisa Cidade do Conhecimento.
Die These:
Musik fliesst heute überall, jederzeit und auf allen Geräten, egal ob
wir einen Download oder einen sog. Stream wollen. Der Unterschied
zwischen Anhören und Besitzen ist bereits fast vollkommen verschwunden -
und genau das ist die Herausforderung für die gesamte Musikwirtschaft.
Wir brauchen dringend neue Geschäfts- und Kulturmodelle die diesem
unwiderlegbaren Trend Rechnung tragen.
Programm:
18.30:
Eröffnungsrede / Begrüssung
18.40:
Präsentation: Eine neue Internet Musiklizenz und die Musik-Flatrate: was, wie, wer und warum?
Gerd Leonhard, Autor, Musiker, Futurist und CEO TheFuturesAgency (Basel)
19.00:
Stellungsnahmen zum Thema:
Acht eingeladene Gäste, u.a. Tim Renner / MotorMusic Berlin, Poto Wegener / Swissperform.
Zusätzlich werden eingeladen: Vertreter der SUISA, IFPI, Musikschaffenden, Parteien, IGE.... etc.
Teilnehmer werden nach Zusage umgehend bekanntgegeben
20.00:
Öffentliche Diskussion und Debatte
Update: ein kurzes Video von Gerd
Resourcen zum Thema
I was interviewed before my presentation at IAB NL's Mobile Inspiration Congress (see the PDF here), by Joris Heukelom (chairman of IAN Netherlands and Owner of MakerStreet). A good summary on many of the key issues that will impact the future of advertising, mobile and social.
This is the complete recording of my intervention (another fancy term for... presentation) at the 7th SYSTEMATIC PARIS-REGION conference in Paris on June 20, 2012, on the topic of The Future of Technology in a Digital Society. You can download the PDF with the slides, here. Topics include the future of media, OTT, advertising, business models, search vs social, the coming telemedia era and much more. Thanks to Systematic for making this available!
Social web strategist, speaker and blogger Stowe Boyd and
futurist, speaker & author Gerd Leonhard are delighted to present
this 60-minute, free webinar based on a white paper jointly developed by
Stowe Boyd and TheFuturesAgency entitled 'social TV and the second
screen'.
You can read more about here (and
download it via the link or directly, here )
"The overlap of social media and TV represents a huge opportunity
for those that truly understand and internalize, embrace and partake in
these changes, and that welcome this dawning networked, interdependent
and many-to-many society"
Stowe and Gerd will briefly present some select slides and updates
on the topic of the future of television (10-15 minutes each), followed
by a Q&A session with the participants.
The emphasis of this event is on allowing plenty of time for
questions and discussion; both via chat as well as via audio (upon
individual invitation only).
THIS EVENT IS LIMITED TO 100 PARTICIPANTS. Please sign up early and
be sure to show up at least 30 minute prior to the starting time to
avoid disappointment.
Stowe and Gerd are both members of The Futures Agency network and
often work together holding seminars and think-tank events for media and
technology companies, around the globe see
http://www.thefuturesagency.com/about
Find our more about Stowe Boyd
http://worktalk.ly/about_stowe/
https://twitter.com/stoweboyd/
http://www.thefuturesagency.com/stoweb
Find our more about Gerd Leonhard:
http://www.thefuturesagency.com/gerd
http://www.gerdfuturist.com
Blog: http://www.mediafuturist.com/
Mobile apps: http://road.ie/futurist
The Future of Business blog http://www.futureof.biz/
Videos: http://www.youtube.com/gleonhard
Twitter: http://www.twitter.com/gleonhard
More links: http://about.me/mediafuturist
After registering, you will receive a confirmation email containing information about joining the webinar.
Some of you may have heard that I am working on a new book called "From Ego to Eco - why business as usual is killing us and what to do about it". You can see some of my early work on this powerful meme here and here; and below is a first image gallery about this. Enjoy, and send some feedback if you like.
Great feature on Google and technology on CNet, here. I have summarized some of the key findings for you - I shall leave it to you to be scared out of your wits or ultra-excited.
"What Google is now becoming is an extension of your mind, an omnipresent digital assistant that figures out what you need and supplies it before you even realize you need it"
"Google, in essence, becomes a part of you. Imagine Google playing a customized audio commentary based on what you look at while on a tourist trip and then sharing photo highlights with your friends as you go. Or Google taking over your car when it concludes based on your steering response time and blink rate that you're no longer fit to drive. Or your Google glasses automatically beaming audio and video to the police when you say a phrase that indicates you're being mugged"
"For a Google-augmented life, you must grant the Googlebot unprecedented privileges to monitor your personal information and behavior"
"The bottom line: the more types of work computers do on your behalf to make your life easier, the more access you must grant them to the intimacies of your personal life. And that means it's time for Google and Google users think carefully about whether it's time to shift from ad-supported free services toward paid services"
"The tiny screen, camera, and speaker built into Project Glass' computerized, networked glasses means electronic information can be woven directly into people's interactions with the physical world. What sorts of information? Google isn't promising anything yet, but obvious possibilities include live navigation directions and coupon offers for nearby stores..."
"The way to think of hardware at Google is not as a bunch of artfully packaged electronic bits and pieces that can be sold for a profit. Instead, hardware is like Android and Chrome: a means to an end"
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