MediaFuturist: Podcasting

New audio / video interview on the future of branding, business and the Internet (incl. some comments on SOPA), via TribeRadio

A few days ago, I did a fairly lengthy and deep skype interview with Toronto-based Marie Germain from Branding 2.0 (see her Twitter channel here), touching on many issues including the future of commerce, selling, marketing and branding, so-called social media (I much prefer the term Social OS), current issues in technology and the Internet (such as SOPA - the deeply disturbing but nevertheless impending U.S. Stop Online Piracy Act), and media / content trends.

There are some quite juicy snippets in this interview, such as:

"In an truly digital society we probably don't need marketing as we know it"

"We are moving from a society, and an economy, based on EGOsystems to a society that is based on ECOsystems (i.e. INTERDEPENDENCE)"

"The old days of commerce were based on handcuffing consumers, now it's all about attraction, engagement and conversations (being a magnet rather than using handcuffs)"

This video uses an interesting format in that it is based on an audio track that was recorded on the phone, and superimposes some related images over it. Interesting. If you just want the audio track, here it is:

Gerd Leonhard TribeRadio Interview Jan 2012: Branding, SOPA et al

From the TribeRadio Youtube post: "World-renown futurist, Gerd Leonhard, in this interview speaks of the very serious challenges businesses and brands face; he offers solutions. On a more sombre note he exposes the ploys of controllers on internet freedom, SOPA to be clear. The Wall Street Journal acknowledges Gerd as one of the leading media futurists in the world. Powerful! Incisive! Gerd is simply delicious to the ears. Keynote Speaker, Founder of The Futures Agency, Advisor to top corporations and governments, author of five books, "The Future of Music", "Music 2.0", "The End of Control", "Friction is Fiction" and "The Future of Content". Gerd's background is in music; however, today he is a top game-changer, inspiring entrepreneurship and guiding us into a prodigious digital world. To reach the Host of Tribe Radio, Marie Germain: at her blog, http://Branding20.wordpress.com or her biz site, http://MarieGermain.com..."

Be sure to check out the other audio / video interviews on here channel as well, including Jeffrey Hayzlett ('Running the Gauntlet' book, former CMO of Kodak).

Tags:

Posted by Gerd Leonhard at 5:40 PM in 21st Century Content Ecology, About Me, Advertising Trends, Attention Economy, Best of Gerd, Bottom Lines, Branding, Broadband Culture, CHANGE, Concerns, Consumer Insights, Content 2.0, Convergence, Creative Rights, Crossmedia, Crucial Stuff, Cultural Industries, Current Affairs, Data is the new Oil, Economic Egoism, EgoSystem EcoSystem, Fragmentation, Friction is Fiction, Future of Advertising, Future of Agencies, Future of Business, Future of Content, Future of Marketing, Future of Media, Future Watch, Innovation, Interviews, Leadership, Likemindedness, Link Economy, Must-watch, My Podcasts, Networked Society, Open Network Economy, Openness Issues, Podcasting, Podcasts, Politics of Content, Realizations, Resources, Social Media, The Futures Agency, Trends, Trust, Videos I Like | Permalink | Comments (0) | TrackBack (0)

New video: Visions of a Networked Future at ITU Telecom World

Below is a 10-minute video excerpt from a really interesting session at ITU Teleworld 2011 in Geneva yesterday, October 26, 2011. http://forum.world2011.itu.int/sessions/f17-storytelling-2-visions-of-a-netwo... has further details and the complete 86 minute video.

This Quickfire Storytelling session brings together some of the world's leading futurists (see below) to share bold ideas and conflicting predictions of how the world might look in 10 years' time. This video (which we shot ourselves using a Kodak HDCam and Sony bluetooth mic) shows the first 10 minutes i.e. Gerd's introduction, the 5 minute talk and brief discussion with the other speakers and the audience. Twitter buzz is here

You can download the 10MB PDF of my presentation (unfortunately, the slides are not visible in the video), here.

More details on the other panelists

Gerd Leonhard, CEO, The Futures Agency
Rachel Armstrong, Senior TED Fellow, Senior Lecturer, University of Greenwich
Simon Torrance, Founder 2.0 Initiative, and Chief Executice Officer, STL Partners
Juliana Rotich, CEO, Ushahidi Inc.
Rohit Talwar, CEO, Fast Future

This is the audio-only version (right-click to save the MP3)

Gerd Leonhard Futurist at ITU Teleworld 2012

Posted by Gerd Leonhard at 1:12 PM in Africa, Attention Economy, Brazil, Broadband Culture, CHANGE, Collaborators, Concerns, Conferences, Consumer Insights, Control Fights, Creative Rights, Crossmedia, Crowdsourcing, Crucial Stuff, Cultural Industries, Current Affairs, Data is the new Oil, Economic Egoism, Future of Media, Innovation, Inspiring, Interesting, Leadership, Link Economy, mCommerce, Must-watch, My Podcasts, My speaking engagements, My videos, Open Is King, Open Network Economy, Openness Issues, OTT, Podcasting, Podcasts, Politics of Content, Privacy, Recession survival, Smart People, Telecom2.0, TeleMedia, The Cloud, The Futures Agency, VIDEO BLOG, Videos I Like | Permalink | Comments (0) | TrackBack (0)

New Podcast: Mobile First! Again.

I just uploaded a new podcast on my "Media Futurist" iPhone app, entitled "Mobile First", sharing some thoughts on why I think this is a very important paradigm shift, for me, my clients and... the world;). As I mentioned yesterday, for now, these podcasts are exclusive to the app - so... get it now!

Posted by Gerd Leonhard at 9:30 AM in About Me, Announcements, Apps, iPhone, Mobile, Mobile Advertising, Mobility, My Mobile App, Podcasting, Podcasts, Trends | Permalink | Comments (0) | TrackBack (0)

MP3 and podcast of my speech at AMBC 09: Music 2.0 - the time is Now.

The Austral-Asian Music Business Conference crew just made this MP3 available, here. Hit 'play' in the widget below to just stream the whole thing (approx 45 mins) or download it from AMBC. More information about what I did at AMBC in Sydney is here (Slideshare) and here (blog), the preso is also embedded below so that you can listen to the audio and click along!

Music 2.0 - The Time is NOW (Gerd Leonhard at AMBC 2009 in Sydney

View more documents from Gerd Leonhard.

Posted by Gerd Leonhard at 10:52 PM in 21st Century Content Ecology, Digital Music, Events, Future of Music, Music Flat Rate, Music Like Water, My Podcasts, MY PRESENTATIONS, Podcasting, Politics of Content | Permalink | Comments (0) | TrackBack (0)

New Media - What’s next for content and creativity (Audio from the RSA event on April 8, 2009)

I just found this audio stream (below) via a link to Gravity Lab Media; the RSA event on April 8 was great so it's worth blogging on it again. A reminder of the topics that were discussed: "The internet is fundamentally disrupting the traditional mainstream content distribution and selling models, starting with music and games, followed by TV, film, books and print publishing. Soon everyone will be “always on”, mobile and hyper-connected, and everything will available all the time. How will content be created, distributed, marketed, consumed, and paid for? Who will do what, for whom, and how will the traditional players such as broadcasters, record labels, publishers and distributors adjust to the new landscape? If new players, starting with telecoms, device makers, advertisers and brands, indeed move into the content business, what will be their challenges and opportunities? Given the challenging financial climate, how do we reconcile the need to reward enterprise and secure sustainable revenue streams, with the expectations and demands of the “freeconomics” generation..."

Speakers: Gerd Leonhard, media futurist, author and blogger; Richard Titus, Controller of Future Media, Audio, Music & Mobile, BBC; David A. Smith, chief executive of Global Futures and Foresight (GFF).

Listen to the panel discussion (mp3)

Posted by Gerd Leonhard at 5:29 PM in About Me, Content 2.0, Future of Business, Future of Journalism, Future of Media, Future of Music, My Podcasts, Podcasting | Permalink | Comments (0) | TrackBack (0)

Technorati Tags: Gerd Leonhard, Richard Titus

Interview & Podcast on Telcos/ISPs and Content 2.0 (prior to speaking at the Emerging Communications Conference next week)

Media Futurist on Telcos/ISPs and Content 2.0 - Emerging Communications Blog.

A week last Monday Lee Dryburgh, Founder of the eComm Conference interviewed me via Skype. You can download it as a 96kbps MP3 via the event's blog, above (24.1 meg, 37 minutes). Additionally the full transcript is there as well. I am speaking at this conf on WED March 3, 4.30 pm, and will be posting my presentation shortly afterwards -stay tuned.

The Future of Content & Telecoms: Flat Rate Content Bundles and Social Media - the Next Big Thing?

Gerd Leonhard, Media Futurist, MediaFuturist.com

Date: Wednesday, March 4 Time: 4:30 - 4:50 PM Location: Salon E

Imagine a world where unfiltered and limitless access to content is bundled directly into your access to the networks. A world where 'your cloud' holds all kinds of content, your social network connections, your community, and your context (i.e. meta-content), your meta-data and your interaction-trails, and where access to all of this is feels-like-free, legal, always-on and fully mobile, on any and all platforms. This is the future we are heading into, and telecoms, content-owners and brands / advertisers must forge entirely new partnerships. We are starting to see content creators and rights-owners aborting their long-standing quests for total control, and instead looking to build their audiences and share revenues. So where is this trend going to take us, what do we need to do in order to turn content (music, video, TV, news, games, books...) into a new and truly growing business that is really web-native, where are the big opportunities for telecoms, operators, social networks and rights-holders, and what will the new business models look like? In this context, Gerd will also address topics such as the flat rate for digital music, ISP/Operator + Content bundling examples in Europe and Asia, copyright 2.0 and the future of content commerce, the shift from control-economy to attention & trust economy, the latest developments in next generation advertising, and the growing economic power of those 'new generatives' (> Kevin Kelly).

Posted by Gerd Leonhard at 4:39 AM in About Me, Gerd in the media, Meet me @, My Podcasts, MY PRESENTATIONS, My speaking engagements, Podcasting, Telecom2.0 | Permalink | Comments (0) | TrackBack (0)

Technorati Tags: Business and Economy, Computers and Internet, Gerd Leonhard, Music and Audio

Pics and audio from Chinwag Live: Micro Media Maze (Gerd Leonhard: Control equals money or Trust equals money??)

Good stuff here: Pics and audio from Chinwag Live: Micro Media Maze | Chinwag - the UK's leading community media company for the new media industry.

Listen to the podcast, part 2, which starts with my comments, right away: "....It used to be Control equals money, now it's TRUST equals Money..." A good debate follows here. This was a cool event. Some free beers, too;)

Good comment from Jemima Kiss at the Guardian
"Futurist and author Gerd Leonhard had a good take on the question of who owns user-generated content. Sites like MySpace and Last.fm do produce content, he said, but it's not the music and the video - it's the clicks and the community...."

Posted by Gerd Leonhard at 2:27 PM in Gerd in the media, Me, My speaking engagements, Podcasting, Social Media | Permalink | Comments (0) | TrackBack (0)

My GerdRadio.com podcast feed

Somehow I have been getting complaints that my podcast feeds have not worked correctly so here is the correct LINK that will bring up itunes and the subscription page to my podcast, right away (note: you need itunes in order for this to work). Just hit 'subscribe' and that should do it for ever after ;) . Hope you like my pontifications.

And of course, you can also buy my book, "The Future of Music" as an audio book via this link. But hurry - they are running out of inventory ;)