New Media - What’s next for content and creativity (Audio from the RSA event on April 8, 2009)

I just found this audio stream (below) via a link to Gravity Lab Media; the RSA event on April 8 was great so it's worth blogging on it again.  A reminder of the topics that were discussed: "The internet is fundamentally disrupting the traditional mainstream content distribution and selling models, starting with music and games, followed by TV, film, books and print publishing. Soon everyone will be “always on”, mobile and hyper-connected, and everything will available all the time. How will content be created, distributed, marketed, consumed, and paid for? Who will do what, for whom, and how will the traditional players such as broadcasters, record labels, publishers and distributors adjust to the new landscape? If new players, starting with telecoms, device makers, advertisers and brands, indeed move into the content business, what will be their challenges and opportunities? Given the challenging financial climate, how do we reconcile the need to reward enterprise and secure sustainable revenue streams, with the expectations and demands of the “freeconomics” generation..."

Speakers: Gerd Leonhard, media futurist, author and blogger; Richard Titus, Controller of Future Media, Audio, Music & Mobile, BBC; David A. Smith, chief executive of Global Futures and Foresight (GFF).

Listen to the panel discussion (mp3)

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• The Future of Content & Creativity: Video of my speech at the RSA in London (April 8, 2009) (mediafuturist.com)

Interview & Podcast on Telcos/ISPs and Content 2.0 (prior to speaking at the Emerging Communications Conference next week)

Media Futurist on Telcos/ISPs and Content 2.0 - Emerging Communications Blog.

A week last Monday Lee Dryburgh, Founder of the eComm Conference interviewed me via Skype. You can download it as a 96kbps MP3 via the event's blog, above (24.1 meg, 37 minutes). Additionally the full transcript is there as well. I am speaking at this conf on WED March 3, 4.30 pm, and will be posting my presentation shortly afterwards -stay tuned.

The Future of Content & Telecoms: Flat Rate Content Bundles and Social Media - the Next Big Thing?

Gerd Leonhard, Media Futurist, MediaFuturist.com

Date: Wednesday, March 4  Time: 4:30 - 4:50 PM Location: Salon E

Imagine a world where unfiltered and limitless access to content is bundled directly into your access to the networks. A world where 'your cloud' holds all kinds of content, your social network connections, your community, and your context (i.e. meta-content), your meta-data and your interaction-trails, and where access to all of this is feels-like-free, legal, always-on and fully mobile, on any and all platforms. This is the future we are heading into, and telecoms, content-owners and brands / advertisers must forge entirely new partnerships.  We are starting to see content creators and rights-owners aborting their long-standing quests for total control, and instead looking to build their audiences and share revenues. So where is this trend going to take us, what do we need to do in order to turn content (music, video, TV, news, games, books...) into a new and truly growing business that is really web-native, where are the big opportunities for telecoms, operators, social networks and rights-holders, and what will the new business models look like? In this context, Gerd will also address topics such as the flat rate for digital music, ISP/Operator + Content bundling examples in Europe and Asia, copyright 2.0 and the future of content commerce, the shift from control-economy to attention &  trust economy, the latest developments in next generation advertising, and the growing economic power of those 'new generatives' (> Kevin Kelly).

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• Some of the media coverage from MIDEM 2009 (the ongoing music & ISPs, filesharing & flat rate debate) (mediafuturist.com)

Pics and audio from Chinwag Live: Micro Media Maze (Gerd Leonhard: Control equals money or Trust equals money??)

Good stuff here: Pics and audio from Chinwag Live: Micro Media Maze | Chinwag - the UK's leading community media company for the new media industry.

Listen to the podcast, part 2, which starts with my comments, right away: "....It used to be Control equals money, now it's TRUST equals Money..."   A good debate follows here. This was a cool event. Some free beers, too;)

Good comment from Jemima Kiss at the Guardian
"Futurist and author Gerd Leonhard had a good take on the question of who owns user-generated content. Sites like MySpace and Last.fm do produce content, he said, but it's not the music and the video - it's the clicks and the community...."

My GerdRadio.com podcast feed

Somehow I have been getting complaints that my podcast feeds have not worked correctly so here is the correct LINK that will bring up itunes and the subscription page to my podcast, right away (note: you need itunes in order for this to work). Just hit 'subscribe' and that should do it for ever after ;) . Hope you like my pontifications.

And of course, you can also buy my book, "The Future of Music" as an audio book via this link. But hurry - they are running out of inventory ;)

Podcasts by Gerd Leonhard

Sign up for my podcasts here: Podcasts.

The podcasting rule book | The Register (MCPS related)

Link: The podcasting rule book | The Register.

Interesting development.

Print: Will Podcasting Steal the Show?

Link: Print: Will Podcasting Steal the Show?.

Some good stats here

Will NPR's podcasts birth a new business model for public radio?

Link: Will NPR's podcasts birth a new business model for public radio?.

Yahoo Podcast Search now live

check it out. My own Future of Music -book podcast is here
Some more details on Yahoo here

Legal issues in podcasting MUSIC

good overview here

Fortune on Podcasting

Invasion of the Podcast People. Describes it pretty well - am still wonderding if anyone is going to LICENSE MUSIC to podcasters and how that would work? 

KYCY SF Streaming podcasts...!

Streaming podcasts on San Francisco’s KYCY 1550 AM (KYOURadio.com) - Infinity enters the Future of Music. I kinda like this - collect podcasts that people submit, from all over the net, and then broadcast them under an existing terrestrial  radio license. Good going --- whoever is behind this idea ;) (I think I have an inkling;)

""""""Welcome to You—K-Y-O-U-RADIO, 1550 AM San Francisco, KYOURADIO.COM on the Internet. Call it collage, a museum of audio, imagery and ideas; audio sushi plucked fresh from the public ocean, sliced and diced by our audio chefs for your listening pleasure. It's a good long look in the mirror of life, under the skin and wrapped around the Bay Area, transmitted over the air and streamed onto the Internet, wherever you are, whenever you want it...""""""

IPod TAX?

From Digital Music News

"A Solution to Piracy? "iPod Tax" Gathers Steam With the British recording industry suffering from dwindling CD sales and an upsurge in P2P file sharing, support is growing among members of the U.K. music business community for an 'iPod tax'--a copyright levy to be added to the price of every MP3 player sold. Revenues would then be passed on to authors and rights holders. .... Legislators in
Holland recently came to a similar conclusion, authorizing a similar levy that could add as much as 180 euros ($227) to the price of Apple's priciest iPod.... Meanwhile, some industry analysts are attempting to frame the explosion in P2P file sharing as a source for new revenue streams, rather than an assault on existing ones. In their book, "The Future of Music", authors Gerd Leonhard and Dave Kusek point out that levies or taxes have been effective responses to the rise of disruptive technologies in the past, such as player pianos and cable television. Surcharges on MP3 players,  digital storage media or ISP services could monetize P2P trading and legitimize what many have deemed  "pirate" behavior.Unsurprisingly, this regulatory approach has its detractors, whose criticisms were bolstered by a  recent Canadian court decision in which a federal judge threw out an iPod tax, ruling that no authority to levy a surcharge on MP3 players had yet been found in that country's laws. Though the anti-regulatory climate in the United States would seem to rule out an iPod tax for the foreseeable future, many in the American music business will be watching the overseas action with great interest...." Story by news analyst Michael Baker.

First, thanks for mentioning my book - much appreciated; keep it up;).  Now THIS is an interesting twist: IF consumers would be allowed to pay a flat fee 'tax' or levvy or let's just call this a CONTENT TAX on a portable music player, would that mean that any and all content that may end up on this device would be 'fair game' and considered 'licensed'? In theory, it would then indeed be possible to monitor what content is transfered to these devices, and administrate the royalties accordingly, but maybe it would be plenty accurate to stick with some sort of model that would estimate the total use rather than actually account for each individual use (actuarial rather than actual, as my fellow digital music pontificator JIM GRIFFIN would say). In any case, I think EUROPE will take the lead on this one, rather than the US - the very word 'tax' or 'levvy' seems like a death wish to anyone that would dare to suggest it over there. well... let's see!