so very true. what a challenge!
"Capitalism is based on the economics of the industrial era, economics of scarcity. And they don’t fit the information world..."
—Monitor Group founder Chris Meyer at TED Global (via wiredvanity)
(Source: curiositycounts, via wiredvanity)
A few days ago, I did a fairly lengthy and deep skype interview with Toronto-based Marie Germain from Branding 2.0 (see her Twitter channel here), touching on many issues including the future of commerce, selling, marketing and branding, so-called social media (I much prefer the term Social OS), current issues in technology and the Internet (such as SOPA - the deeply disturbing but nevertheless impending U.S. Stop Online Piracy Act), and media / content trends.
There are some quite juicy snippets in this interview, such as:
"In an truly digital society we probably don't need marketing as we know it"
"We are moving from a society, and an economy, based on EGOsystems to a society that is based on ECOsystems (i.e. INTERDEPENDENCE)"
"The old days of commerce were based on handcuffing consumers, now it's all about attraction, engagement and conversations (being a magnet rather than using handcuffs)"
This video uses an interesting format in that it is based on an audio track that was recorded on the phone, and superimposes some related images over it. Interesting. If you just want the audio track, here it is:
Gerd Leonhard TribeRadio Interview Jan 2012: Branding, SOPA et al
From the TribeRadio Youtube post: "World-renown futurist, Gerd Leonhard, in this interview speaks of the very serious challenges businesses and brands face; he offers solutions. On a more sombre note he exposes the ploys of controllers on internet freedom, SOPA to be clear. The Wall Street Journal acknowledges Gerd as one of the leading media futurists in the world. Powerful! Incisive! Gerd is simply delicious to the ears. Keynote Speaker, Founder of The Futures Agency, Advisor to top corporations and governments, author of five books, "The Future of Music", "Music 2.0", "The End of Control", "Friction is Fiction" and "The Future of Content". Gerd's background is in music; however, today he is a top game-changer, inspiring entrepreneurship and guiding us into a prodigious digital world. To reach the Host of Tribe Radio, Marie Germain: at her blog, http://Branding20.wordpress.com or her biz site, http://MarieGermain.com..."
Be sure to check out the other audio / video interviews on here channel as well, including Jeffrey Hayzlett ('Running the Gauntlet' book, former CMO of Kodak).
Greetings! In addition to the blog posts on this site I also post on 2 other sites, see below.
The latest updates from my Future of Business Tumblr Blog
The latest updates from my Green Futurist Tumblr Blog
I have always admired Don Tapscott's work and his really powerful books (Wikinomics and the latest update, Macro-Wikinomics) which are a must-read for anyone interested in the future. In this very candid interview Don shares some great insights and realizations - well worth it!
Further to my last post and the video about the ITUWorld event on October 26, 2011, in Geneva, here is a really nice illustration / visualization of the key statements and memes, created and kindly provided by Sarah Clark at Clear Thinking Communications in Switzerland.
You can view and download a large version via this link.
...from a really interesting session at ITU Teleworld 2011 in Geneva yesterday, October 26, 2011. http://forum.world2011.itu.int/sessions/f17-storytelling-2-visions-of-a-netwo... has further details and the complete 86 minute video.
This Quickfire Storytelling session brings together some of the world's leading futurists (see below) to share bold ideas and conflicting predictions of how the world might look in 10 years' time. This video (which we shot ourselves using a Kodak HDCam and Sony bluetooth mic) shows the first 10 minutes i.e. Gerd's introduction, the 5 minute talk and brief discussion with the other speakers and the audience. Twitter buzz is here You can download the 10MB PDF of my presentation (unfortunately, the slides are not really visible in the video), here.
Kevin Kelly is a major influence on my work, and this video from Wired's Network conference is one of his best. Dive in and you'll see why. All of his books are worth reading, as well.
I am delighted to be involved with PressPausePlay, a movie about digital creativity, funded and promoted by Ericsson, featuring people such as Hank Shocklee, Seth Godin, ZeFrank, Sean Parker, Larry Lessig and Mike Mesnick. And it's finally out and available! Here is what it's all about:
"The digital revolution of the last decade has unleashed creativity and talent in an unprecedented way, with unlimited opportunities. But does democratized culture mean better art or is true talent instead drowned out? This is the question addressed by PressPausePlay, a documentary film containing interviews with some of the world's most influential creators of the digital era"
You can download it via bit-torrent (free but painful) or iTunes US (paid but much swifter:)
From the blog: "we have had so many people ask "Where can we see your film?" and this week we are very happy to say our digital distribution has begun! PressPausePlay is now available online in many countries around the world, with more coming soon. You can now find PressPausePlay on iTunes US, iTunes Canada and iTunes UK. You can also purchase PressPausePlay on Amazon.com, Walmart.com, Vudu.com, CinemaNow.com, Xbox, and Playstation. Or put us on your Netflix cue where we will be coming soon..."
Please RT and spread the word!!
Jason Treuen from Rolling Stone Australia interviewed me for this piece. Best quote from me, imho:
According to leading music futurist Gerd Leonhard, such diverse approaches are just the start of the “complete fragmentation of the music format”. With the convergence of audio, video, graphics and gaming via the net, he predicts the album will soon be eclipsed by the music ‘experience’, embodied in any combination of apps, interactive videos, augmented reality apps or a 3D television concert using interactive controllers like Microsoft’s Kinect. “We’re going back to the understanding that playing music is about an experience, not about a download for the cheapest possible price,” he explains. ”With apps and websites and 3D, I’m given an interface which makes it easier to immerse myself in the experience… You can’t copy that. If you can get immersion from your fans, you have their wallet.”
How true. Need to keep reminding my clients of this. Any of course, myself:)))
Riffing off Kevin Kelly's theme in this short video, I comment on what is this trend means for creators, curators, publishers and consumers. This video is part of a new series of short videos I filmed in Switzerland, this summer (all between 5-10 minutes) - visit my Youtube channel to get updates when they go live.
This video summarizes the key messages of my 2009 book "Friction is fiction" (free PDF). The bottom line is that in a networked and digital society we can no longer merely rely on FRICTION i.e. planned hurdles and carefully placed obstactles to enforce payments or otherwise get paid for something. Most traditional friction points - whether in media / content, communications / marketing or business and commerce - can now be easily bypassed (see free music streaming vs itunes, Youtube / Netflix vs cable-tv, whatsapp vs sms etc), and this trend will only accelerate. IMHO I think it will suit us better to get used to it now, i.e. we may want to lessen our dependence on friction and increase our efforts to monetize based on radical user empowerment. Think Zappos not Barnes & Noble. Be sure to watch this related video recorded at TedXWarwick on the same topic.
This is a brand-new and very nicely produced video - a big thank-you to Google Australia for making it available so quickly. If you are in the travel business, do make sure to watch this video, and check out the other speakers and their presentations, as well. Enjoy, RT, Google + this :)))
Here. Poynter.org has some good comments. Futureof.biz source. Stateofthemedia.org
Advertising bounces back - but not for print - and online leads along with LocalTV (US)
Radical move of audiences to the Internet: chew on this.
BetaTales's John Einar Sandvand did a short but concise interview with me, during my engagement at Future Media Days Norway (Oslo), November 16, 2010 (see the slides / pdf, here). A snippet:
"One of the most important trends is the transformation from a Copy Economy to Access Economy. Traditionally media business models have been based on selling copies of content: A printed newspaper, a book, a DVD, a music record, even a digital copy of a song. That model is about to disappear, claims Leonhard. He compares Internet to a giant copy machine. Selling “copies” is a model of the past. Instead the entire world shifts to a world of access. If you are in the media industry you better get used to this. It is a whole new industry...." Read more.
I really enjoyed doing this event with Jeff Cole, Stephen Berlin Johnson, and the Mikkelsen brothers (Refugees United), at the Mobile World Congress in Barcelona, on Monday. My slideshow is below, and you can watch the 11-minute video here, as well.
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