Future of Broadband: TeleMedia Ecosystems (from the Auckland NZ conference)

I just finished my presentation at the Future of Broadband conference here in Auckland, New Zealand, and sure enough, someone from TechToday(NZ) has already reviewed and summarized some of it, see below.  I will make the video available as soon as I have it, on my Youtube channel. The slides I used (most of them, at least) are below, as well. Enjoy and share:)

The Future of Broadband: Telemedia, Futurist Gerd Leonhard

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"New business models based on ‘ecosystems’ rather than ‘egosystems’ are required in order to make large-scale investments in broadband technology successful, an international expert told the Commerce Commission’s Future with High Speed Broadband conference in Auckland this morning. Speaking to a crowd of around 250, Gerd Leonhard, who describes himself as a media ‘futurist’, introduced the term ‘telemedia’ to describe the combined product of telecommunications companies and media content providers. "In three years, all the major economies around the world will see telcos moving into content,” Leonhard says. "It’s a new kind of capitalist system. The future is in interconnected business models – we have to think beyond the idea of who’s directly responsible for one thing.” For example, some overseas telcos have bundled subscriptions to music streaming services such as Spotify into their pricing plans. The challenge is to configure the models to make it easy for people to pay for content delivery; here, Leonhard sees a trend away from copyright and towards ‘usage-right’. This means creating value for consumers & up-selling them to premium content, for example via the ‘freemium’ model used increasingly in the gaming industry. "People will be willing to pay if you find enough value and groom the up-sell.” In contrast, attempting to block people from sharing is a futile venture, with closed systems doomed to failure. Of course, the world's most successful technology company, Apple, is founded on a closed business model, but Leonhard says this is an exception built on the genius of Steve Jobs. "Obsession with control inevitably leads to decline.” Open systems have their challenges too, such as risk of addiction due to overwhelming volume, a tendency for consumers to skim the surface of content due to lower investment, and the issue of standards and transparency in data gathering. "Personal data is the oil of the internet, and the new currency of the digital world,” Leonhard says. "But it can’t all be about commercial gains. We have to agree on a public transparency – but who decides?” The Future with High Speed Broadband conference has been organised by the Commerce Commission to identify factors that may influence the uptake of Ultra Fast Broadband in New Zealand. The event runs for two days, and can be viewed via live stream here.

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The Networked Society: a quick overview (Ericsson event at Mobile World Congress 2011)

I really enjoyed doing this event with Jeff Cole, Stephen Berlin Johnson, and the Mikkelsen brothers (Refugees United), at the Mobile World Congress in Barcelona, on Monday. My slideshow is below, and you can watch the 11-minute video here, as well.

Welcome to the Networked Society Gerd Leonhard MWC 2011

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My presentation at MidemNet Academy in Cannes: Innovation ideas for the music industry

Here is the PDF from today's event at MIDEM 2011 in Cannes, as promised (5.5 MB PDF) More details soon! Check out the Musically blog coverage, and the twitter buzz.

Related video (5 minute introduction), below.

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Nice future-gazing presentation by JWT Intelligence: 100 things to watch in 2011

I just ran across this pretty interesting presentation by JWT Intelligence on Slideshare - take a look. There's loads of interesting stuff in here, and it's presented very nicely.  On my end, I will probably not offer any particular predictions for 2011 - it seems like there are so many good ones out there, already (browse my twitter feed for some of them), so, no need to add to the flood of great input, for now. Enjoy.

 

JWT: 100 Things to Watch in 2011

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The Future of Film: My Talk @ Neuchatel International Film Festival: slides, video, audio

I had the great pleasure to be invited to speak at the Neuchatel International Film Festival (Switzerland), yesterday (July 7, 2010) during their Symposium on 'Imaging the Future'. I covered a lot of ground in my talk, ranging from how film / media consumers have changed, to mobility and the (r)evolution of new user interfaces, to the impact of social media, to crowd-funding to the art of getting and converting attention, to the link economy in the content industries, to next-generation business models in the creative sectors. Below is the slideshow, the self-recorded video (we'll have a better take from the NIFF hopefully soon) and the audio version of my talk. Enjoy... and share;). You can download a lot more videos via my GerdTube channel on Blip.tv (incl. video podcast feed for iTunes). You can download the high-resolution PDF via Slideshare or just use this quick-low-res version: PDF: Future of Film Gerd Leonhard NIFF low res

Gerd Leonhard- The Future Of Film NIFF

The Future of Film: Presentation at the Neuchatel International Film Festival

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A must read: from Disruption to Engagement - the Open Network Economy (by Didier Marlier / FDC)

Didier Marlier, a good friend and Founder of The Enablers Network in Switzerland, fellow professor at Fundacao Dom Cabral in Brazil and team member at TFA / The Futures Agency, has compiled a very important report on the work he has been doing with a top-level, CEO-education series at FDC, called COMn. The report skillfully and succinctly outlines the principles of what we have come to call "The Open Network Economy" and is a must-read for anyone that is interested in The Future of Business. So... download and spread the word: 600K PDF: Didier Marlier on the Open Network Economy FDC CEOs

In addition, here are 2 slideshows and a video I recently published on the same topic. Enjoy.

The Future of Business: the changing framework of the Open Economy (FDC Brazil)

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Shifting to the Open Network Economy (FDC CEO Event in Sao Paolo)

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My presentations on Social Media & Mobile Futures (MedienForum NRW) - here is the combined PDF of both (English version)

Enjoy! Use Slideshare or just Download the LowRes version: Medienforum Gerd

Mobile & Social Media Futures: Presentation at MedienForum NRW June 2010 (English)

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The Future of Media: Presentation at Estacio de Sa / Telezoom event in Rio de Janeiro

Wow - this was a marathon presentation on The Future of Media, in Rio de Janeiro, today (pictures  of me at Corcovado to follow ;); 2 hours + on pretty much any topic related to the Future of Media: access versus ownership, egosystem to ecosystem, control vs trust, content flat rates, advertising 2.0, privacy, data is the new oil... and much more. There is a lot of good stuff in here, if I may say so myself;) Hopefully you'll agree. We will probably have a video available soon, as well, so... stay tuned.  If you are interested in what else I have been doing in Brazil, more talks and videos are here (in particular the Roda Viva video). You can download the PDF via slideshare, below, or just use this low-res PDF version: Download Future of Media Estacio Rio Public LOW

The Future of Media: Lecture at Estacio de Sa in Rio de Janeiro June 26 2010

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TeleMedia Futures: both my presentations -and video- from Management World 2010 / TM Forum in Nice

Updated: VIDEO below. here are the PDFs (creative commons non-commercial / attribution- licensed, as always) of my TM Forum  / Management World 2010 Executive Roundtable presentations, as promised at the session in Nice on May 18, 2010:   Download PDF of TM Forum Exec Roundtable Public Gerd Leonhard 15 MB

Download: May 17 TMForum Board Presentation: TeleMedia Futures Public Low Res 5 MB PDF

TeleMedia Futures: Gerd Leonhard Talk at TMForum Nice 2010

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Updated again: here is a low-tech video of the Executive Roundtable presentation (just my talk, nothing else). It's kind of home-made using a Kodak ZI8 (thanks to Jeffrey Hayzlett, Kodak's amazing CMO) but still offers good value I think.

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Friction is Fiction: the Future of Media & Business (my presentation at Next10 Berlin)

Next10 was  nice event; lot's of good conversations there. In the morning (May 11, 2010), I gave a presentation on the topic of my last book, "Friction is Fiction". You can download the book's PDF via Lulu (for $3.99) or buy the newly updated black & white dead tree version for a smashing $19.99), and if you really are adverse to spending anything you can ask me for a free, low-res version of the book (via Twitter is best). Friction is Fiction explains how before the Internet (and mobile) it was possible to generate revenues by essentially forcing the users to pay, i.e. via scarcity, distribution hurdles, dominance. This no longer works (at least, in most cases) - Liquidity is what is needed, Trust replaces Control and the winners are lubricating the digital economy.  Check out this slideshow - and please share it widely!

Friction is Fiction: The Future of Business & Media (Next10)

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Immediate Media Futures: my preso at the Guardian CMS: data is the new oil; forcing to buy is like... forcing to love

I really enjoyed being at the Guardian's Changing Media Summit in London, last week. Not only is the Guardian one of my favorite online news-sources but I also got a chance to talk to Wikipedia's Jimmy Wales, during the event, and I met tons of great and inspiring people - London is always a goldmine for that.  So, as promised, below is the slideshare version of my presentation as well as the direct link to the low-resolution PDF download; feel free to download and re-use as you like (under the usual creative commons, attribution / non-commercial license).

Some of the bottom lines from my presentation:  1) in content and media, we are rapidly moving from just selling 'stuff' i.e. copies of content, to selling services and experiences 2) EGOsystems are rapidly becoming ECOsystems; i.e. because we are all (well, most;) connected now we must create and implement mutually beneficial business models that are based on market-making and revenue sharing 3) Trying to enforce control when trust is crucial is a very bad idea, i.e. the quickest path to failure in this new content economy 4) In the content industries, the concept of mostly 'selling copies' is becoming 'toast' - "New Generatives" based on access must urgently be created and delivered 5) The future is in selling -and bundling - access, not (just) copies, and the ecology of selling access is totally different - we must get used to it! 6) The content 2.0 economy will work only in conjunction with a new approach to what telecom companies, ISPs and mobile  operators will and can do, going forward. The creation of a new telemedia ecosystem is needed to really solve the key issues that the Internet has made even more urgent to solve 7) All content is shifting to the cloud, and Media As A Service (MaaS) will become a standard, very soon 8) therefore, as I have said many times before, data is the new oil (!!) 9) Value, Reason, Price, Ease of Payment and Packaging are the main success factors in selling content online 10) Most business models in the content industry will be based on a constantly changing mix of 'I pay, you pay, they pay' 11) A message to Murdoch et al: Forcing to Buy is like Forcing to Love!

Download Future of Media Guardian CMS Public Gerd Leonhard Low Res blog (3.8MB PDF)

Immediate Media Futures (Presentation at Guardian Changing Media Summit 3/18 2010)

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Social Media and the Future of Football (Slideshow)

This slide-show is the public version of a presentation I gave for the pan-European football association yesterday, in Cyprus. Football (and most other sports businesses) needs to embrace the web as a platform for going directly to their target markets - in parallel to their traditional broadcasting deals - and help the players connect with their fans and followers, in every aspect of the game, and its production, marketing and distribution. It's no longer just The Networks that matter - it's also The Networked - and guess which one is shrinking in size, viewership and future relevance?

Mobile, social, real-time is where it's going; control fades as the top concern while trust becomes tantamount. Who owns the relationship with the fan and user fka 'the consumer' - the broadcaster or the football club...or the players, themselves? TV is completely converging with the Internet, and a lot of branding and advertising funds will shift towards digital, social, video and interactive in the next 2-3 years -so what does this mean for a the football ecosystem? Where is the new money? Why is selling the experience - in any and all its shapes, including augmented / virtual reality - more important than controlling the flow of 'copies' and raw content on the web? How to protect a club's intellectual property, content and media?

Social Media and the Future of Football

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MidemNet Academy video: "The new generatives: selling music in a connected world"

This nice-quality video was filmed on 10 am Sunday morning (ouch), January 24, 2010, at the annual Midem music conference, where I was giving a lecture on how I think record labels, publishers and artists can make money with music on the Internet, going forward. The slideshow was previously published here, but has been embedded below again, as well, so that you can click along with the video if you want. I really enjoyed the more intimate environment of the MidemNet Academy even though it meant that a lot of people that wanted to get in had to be turned away; maybe we can find a compromise for this, next year (150 people would be a good number of seats for this kind of thing, imho).  This video is 55 minutes long and really packs in a ton of great "Music 2.0" stuff that I have accumulated throughout the year, so... dive in! 

I will try to add this video to my YouTube channel as well but the 10-minute maximum rule really makes this a royal pain, so for now it's only available on my Blip.tv channel (you can subscribe to the free iTunes feed, here, in order to download all of my videos automatically) and as an audio-only version on my free iPhone and Android apps. Enjoy - and spread the word (use the options at the bottom of this post)

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The New Generatives: Selling Music in a Connected World

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Shifting to the Open Network Economy: my presentation at the Fundacao Dom Cabral CEO event in Sao Paulo

It was a great pleasure to be invited to contribute to the Sao Paulo / Brazil-based Fundacao Dom Cabral's innovative CEO leadership program, led by my colleague and Swiss-Brazilian collaborator and leadership guru Didier Marlier, as a visiting professor. Below is a fairly large and long (95 pages - do not print!!) slideshow with most of the important stuff I presented; needless to say this was not the usual 45-60 minute session but took pretty much the entire afternoon. I was extremely impressed with the organization and their hosts (FDC / Dalton Sandenberg) as well as with the fast and agile minds of the CEOs that attended - we had some very inspiring conversations. And Caipirinias, too;).  Update: Low-res download of PDF here: PDF 11.5 MB Open Network Economy Gerd Leonhard FDC SP Low-res

Enjoy. Share. Retweet. And get my free iPhone app before it turns 'freemium'.

Shifting to the Open Network Economy (FDC CEO Event in Sao Paolo)

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Some of my 'bottom lines' on the Future of Content

www.flickr.com gleonhard's Bottom lines photoset

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