Social TV explained
Nice, short video
17 posts categorized "Social Advertising"
November 21, 2011
August 21, 2011
Short video: I program my media - it does not program me (switching from Push to Pull)
Broadcasting (TV, Radio) is switching from Push to Pull. And so is advertising! Let me know what you think:)
February 09, 2011
New video: my talk at MidemNet Academy 2011 on Innovation: music industry learnings from other industries
This is a good one - loads of information in here, and pretty well recorded. More details and PDF with all slides, here. Enjoy and spread the word. Subscribe to my video RSS feed, here, if you want (download all videos directly to iTunes, watch on your iPod etc).
January 26, 2011
New presentation: dealing with consumer behavior shaped by social media (speech at Media Innovation Forum 2011, Dubai)
Check out the twitter buzz from this event, here in Dubai.
View more presentations from Gerd Leonhard.
January 24, 2011
My presentation at MidemNet Academy in Cannes: Innovation ideas for the music industry
Here is the PDF from today's event at MIDEM 2011 in Cannes, as promised (5.5 MB PDF) More details soon! Check out the Musically blog coverage, and the twitter buzz.
Related video (5 minute introduction), below.
November 12, 2010
Social Media (R)Evolution: the new look of business (video, Schwab Impact 2010)
I just received the video of my talk on Social Media and The Future of Business at the Schwab Impact 2010 conference in Boston, and it came out quick well, 14 minutes or so, well worth it I think --- but you tell me! The Youtube version is here. PDF is on Slideshare.
October 24, 2010
The Future of TV and Social Media (video from MIPTV, April 2010)
A couple of interesting morsels in this talk: the flat-out convergence of TV and the Web - and what it really means.
And here is the Blip.Tv version
October 12, 2010
New videos: the Future of Digital Marketing (TradeDoubler Cologne Summit, in German language)
This is a video (in 2 parts, due to Youtube requirements) of my presentation at the Tradedoubler 2010 Summit in Cologne, Germany, on the topic of "The Future of Digital Marketing" Please visit this link for related footage, and download the PDF with my slides (they are hard to see in this video): files.me.com/gleonhard/vreivx
Please note: this video is in GERMAN LANGUAGE (English version, from the same Tradedoubler event, in London, to follow soon)
Part 1:
Part 2
September 30, 2010
New video: 5 customer engagement trends by Gerd Leonhard (future of marketing)
A short, new video of an interview with me, kindly produced and provided by mycustomer.com, recorded after a recent keynote engagement at the Tradedoubler conference in London, September 23, 2010, containing some useful nuggets on the future of marketing and advertising - take a look and let me know how you like it.
June 16, 2010
The Future of Marketing in a Broadband Culture (presentation at FoDM London)
Here is the PDF from today's presentation at EConsultancy's Digital Marketing event in London: low resolution / quick download version (use slideshare to get the high resolution download, 25MB):
Download Future of Marketing in a Broadband Culture FoDM LowRes Gerd Leonhard
The Future of Marketing in a Broadband Culture (FoDM Conference London)
View more presentations from Gerd Leonhard.
May 12, 2010
Friction is Fiction: the Future of Media & Business (my presentation at Next10 Berlin)
Next10 was nice event; lot's of good conversations there. In the morning (May 11, 2010), I gave a presentation on the topic of my last book, "Friction is Fiction". You can download the book's PDF via Lulu (for $3.99) or buy the newly updated black & white dead tree version for a smashing $19.99), and if you really are adverse to spending anything you can ask me for a free, low-res version of the book (via Twitter is best). Friction is Fiction explains how before the Internet (and mobile) it was possible to generate revenues by essentially forcing the users to pay, i.e. via scarcity, distribution hurdles, dominance. This no longer works (at least, in most cases) - Liquidity is what is needed, Trust replaces Control and the winners are lubricating the digital economy. Check out this slideshow - and please share it widely!
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Friction is Fiction: The Future of Business & Media (Next10)
View more presentations from Gerd Leonhard.
April 24, 2010
A must watch: full-length video of my talk on the Future of Communications and Social Media at NBS Brazil
Here is a real must-watch: a 90 minutes tour-de-force on pretty much anything you'd ever want to know on the Future of Communications, Marketing, Advertising, and (Social) Media. This presentation (and the event that was put on by the NBS agency who have also graciously provided this video recording) got a lot of attention in Sao Paulo and in the Brazilian media, so give it a whirl.
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Future of Communication and Social Media: Gerd Leonhard at NBS Sao Paulo
View more presentations from Gerd Leonhard.
April 16, 2010
Video of my MIPTV presentation "Social Media and building an Entertainment Brand Online"
The engagement at MIPTV (see yesterday's post) was an all-around good event and everything flowed very smoothly (including, I think, my brain;). Really lovely auditorium and first-rate tech services - wish I could say that every time;).
UPDATE: I had to remove the actual video from this page as it turns out to be auto-play-ONLY which is not good and creates havoc when surfing in multiple browser windows. For now, please kindly go to the Brightcove page to watch the video; right now there is no better way to do this. Sorry!
For more videos, please go directly to MIPTV.com; for some blog coverage on my talk, please go here. If you want to click along with the video, here are the slides (well, most of them;).
Social Media: From Push to Pull, Building an Entertainment Brand Online (MIPTV 2010)
View more presentations from Gerd Leonhard.
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February 16, 2010
Announcing 1st Online Seminar with Alan Moore: thriving commercially in Social Media and the Networked Society (March 1)
On March 1, 2010, I am starting with what I think is becoming an increasingly viable opportunity on the Net: online seminars, conferences, workshops, meetings and training sessions. I have done a few similar things (for various clients) in the past, using all kinds of platforms, and I believe the time is right to take the next steps, on my own turf, and... yes, indeed, even charge a few $ for it. You've had the Free / Feels Like Free, you've seen the Freemiums... so: I am wondering if you are ready for this idea.
If you have met me in 'meatspace' or are otherwise 'connected with me', or have been a reader of this blog for a while, you'll know that I have been publishing free slideshows, blog posts (and full-length feeds), PDFs, videos and essays for over 7 years.
Now I would like to investigate if maybe the next level above and beyond all that free content (and maybe to complement my 50+ paid speaking gigs and on-location think-tanks per year) could be to charge a small amount of money to make myself and some select colleagues available to a limited number of people that won't have to travel 1000s of miles to 'be there', using a fully interactive, online platform that allows for screen-sharing, chat, video and audio. After a lot of research I decided to try the DimDim web conferencing platform because of its ease of use and great features; in addition, I was dismayed by the fact that you apparently can't even sign up for Cisco's Webex service, online if you live outside the U.S.; to top that off, so far no-one has even bothered to get back to me via their contact form. Another time, then.
For this first session (and hopefully regularly) I am delighted to be joined by Alan Moore, Author (Communities Dominate Brands, with Tomi Ahonen), Blogger and fellow Keynote Speaker, for our very first no-entirely-free online seminar on March 1, 2010, at 1pm EST (NY) / 10 am PST (California), 6pm GMT (London), 7pm CET (Berlin) etc (you can figure out the timezones from here;).
"Alan Moore is the founder of the Engagement Communication Consultancy SMLXL. He is the author of several books including, Communities Dominate
Brands: Business and Marketing Challenges for the 21st Century. He is recognized as a great distiller of complex arguments
into their most salient points, who can take concepts from many sources
and find the previously hidden relationship between them. He is currently working on his next project: No Straight Lines: An advanced living course for the networked society. As a well known writer, thinker and public speaker Alan has addressed, radio, television, and conference audiences globally. Reviews of his books and his articles have been published in many respected magazines, journals and newspapers..."
I have worked with Alan several times and he just totally rocks; it will be a real treat to have him co-present on this seminar. Alan and me will both present for about 30 minutes followed by a discussion with the participants (which, for now, are capped at 100).
We will charge $50 USD per person for this 90-minute event. If this experiment works out we will be offering more online seminars, together, individually, and with other great presenters from our various networks, as well. So go ahead... make our day!
Thriving commercially in social media and the networked society: An interactive seminar with Gerd Leonhard and Alan Moore (sign up page on Eventbrite)
The terms social media and social networking are terms we frequently fling around, and think about every single day, accompanied by the word “digital”. The digitalness of our world has been picked over in minute detail. One cannot deny that it is, networked digital communication tools that has brought significant social, cultural and commercial disruptive change to all our lives.
We are in a period of transition, our world of business, media, and communications is evolving from the straight-lines of an industrial era to the more complex and networked world that mimics nature. Any transitory process brings with it complications. In this instance, for many people and organizations they feel they are outsiders, struggling to make sense of a seemingly anarchic world. They become concussed observers to this new world that surrounds them. The problem is that this interactive networked world isn’t about vertical silos, traditional notions of product and service creation, mass-production and mass media and marketing. It is about the massive flows of people, who are connecting, collaborating, organizing and creating in a manner that has nothing to do with a linear approach too much at all.
For over 150 years our economies, culture and society have been shaped by a straight-line logic producing considerable economic success. However, in the dawn of the Networked-Society, a straight-line logic of stuff done and creating wealth becomes a barrier to progress. Why? Because, the change wrought by the networked- society is structural – challenging how markets and organizations have co-evolved over the last 150 years.
So, as we de-couple from the ‘Straight Lines’ of our industrialised world – which framed all aspects of our lives – we do need a new logic to understand this new one. It must be a logic which provides a framework for how we relate to each other, how we communicate, how we create more effective and flexible organisations and how we create wealth. Because we are still faced with the same challenges: how do we find our customers, how do we make our customers sticky, how can we increase trade with our customers and serve those customers whilst at the same time, reducing the cost to serve?
Regardless of whether you are in retailing, the automotive industry, FMCG, music etc., this seminar can help you understand how to commercially thrive in the networked society. This interactive seminar is based upon our combined and extensive experience of working with many companies in helping them make the transition from a linear mass media model to a networked one. We will provide via case histories, practical guidance of how to thrive commercially in the networked society.
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January 26, 2010
My MidemNet Academy Presentation: beyond the noise - how to use social media to market music
As promised, here is the PDF of my "How to use Social Media in the Music Industry" presentation at MIDEMNet 2010 in Cannes, from just a few minutes ago. If you need more on this topic please go to Slideshare.
For videos etc, please stay tuned via the blog, my Youtube channel, and via Twitter.
Download MidemNet Academy- How to use social media in Music Gerd Leonhard (Pdf 20MB).
How to use social media: marketing ur music business (Midemnet 2010)
**Update: video now available
View more documents from Gerd Leonhard.
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