This is a very nicely recorded video (thanks to the BBC NI and their fabulous studio in Belfast) and I cover a lot of ground as far as the future of media is concerned; one of my best talks on this topic, to date, imho:) Enjoy and share!
You can download the PDF with most of the slides here , or just browse my Slideshare channel. In this talk I cover most of the key topics such as 'the people formerly known as consumers', the shift from ownership to access, advertising becoming content, independence replaced by Interdependence, the end of attention monopolies, the social OS aka SoLoMo.
Special thanks to the BBC NI for making a great video and sharing it with me and everyone else. Also special thanks to Tiffany Shlain and her great work - be sure to watch 'Connected the Movie' asap!!
I was interviewed before my presentation at IAB NL's Mobile Inspiration Congress (see the PDF here), by Joris Heukelom (chairman of IAN Netherlands and Owner of MakerStreet). A good summary on many of the key issues that will impact the future of advertising, mobile and social.
Social web strategist, speaker and blogger Stowe Boyd and
futurist, speaker & author Gerd Leonhard are delighted to present
this 60-minute, free webinar based on a white paper jointly developed by
Stowe Boyd and TheFuturesAgency entitled 'social TV and the second
screen'.
You can read more about here (and
download it via the link or directly, here )
"The overlap of social media and TV represents a huge opportunity
for those that truly understand and internalize, embrace and partake in
these changes, and that welcome this dawning networked, interdependent
and many-to-many society"
Stowe and Gerd will briefly present some select slides and updates
on the topic of the future of television (10-15 minutes each), followed
by a Q&A session with the participants.
The emphasis of this event is on allowing plenty of time for
questions and discussion; both via chat as well as via audio (upon
individual invitation only).
THIS EVENT IS LIMITED TO 100 PARTICIPANTS. Please sign up early and
be sure to show up at least 30 minute prior to the starting time to
avoid disappointment.
Stowe and Gerd are both members of The Futures Agency network and
often work together holding seminars and think-tank events for media and
technology companies, around the globe see
http://www.thefuturesagency.com/about
Find our more about Stowe Boyd
http://worktalk.ly/about_stowe/
https://twitter.com/stoweboyd/
http://www.thefuturesagency.com/stoweb
Find our more about Gerd Leonhard:
http://www.thefuturesagency.com/gerd
http://www.gerdfuturist.com
Blog: http://www.mediafuturist.com/
Mobile apps: http://road.ie/futurist
The Future of Business blog http://www.futureof.biz/
Videos: http://www.youtube.com/gleonhard
Twitter: http://www.twitter.com/gleonhard
More links: http://about.me/mediafuturist
After registering, you will receive a confirmation email containing information about joining the webinar.
Today’s webinar was a really fun event; great questions from the audience (roughly 50 people were online), and nice interactions using the pretty cool GoToMeeting tools (no video, tho:).
Gerd’s PDF is available for download here (20 MB high res), and Ross’s PDF is here. Both are provided under creative commons attribution non-commercial license.
Not too long ago, consumers had one screen in front of them at a time, and it was either a PC, or a standard television set. Now, consumers are surrounded by a “swarm of devices” that are increasingly interacting and overlapping one another. Lately, tablets have been the device of choice serving as the second screen of choice, and the race is on to capture big pieces of this vast new real estate.
I want my social TV: 'The old mode — watching the plain vanilla standalone TV, and perhaps talking with others actually in the room — is dead.'
That’s the gist of a new report by Stowe Boyd of Work Talk Research. He refers to the trend as “second screening,” but it means a lot more than simply having another screen present while watching television. It opens up a new era of interaction — the rise of “Social TV.” This Internet-TV convergence now taking place has implications for a range of industries, from broadcasting to content delivery to advertising.
As Gerd Leonhard of The Futures Agency describes it in the foreword of the report: “Social TV and second screen business models… will bring up all of the tough issues inherent in any kind of convergence: who is allowed to do this or that, when and where, how will new revenue streams be invented and realized (as traditional revenues may decline or at least fragment), who will be the gatekeepers, when and where, and so on. Food-chain conflicts, galore,” Leonhard relates. “To me, it looks like we are moving towards an era of utter interdependence rather than continued or increased independence.”
SuriTV - Almost ready to revolutionize television. And yes, we're aware of the spelling. Created by Tripp and Tyler. A Green Tricycle Studios Production DP Andrew Ruse Gaff Kurush Bakthiariearalrsarfalkkrs Edited by Parker Wilson Special Thanks to Ben Barak Edited by
Please note: this video is in GERMAN language. It's the entire closing keynote of Future Media Day at TPC in Zurich, Switzerland, on January 24, 2012 see http://emedia.tpcag.ch/?page_id=162 Topics: the future of TV, social TV, OTT & mobile TV, future of content, advertising and content consumption. If you want the PDF please ping me via http://twitter.com/#!/gleonhard
Thanks to TPCMedia for booking me for this really cool event, and for making this video available to me.
Here are both parts (90 minutes plus 35 minutes) of my keynote speech on The Future of Content at Colombia 3.0 October 7 2011 see http://www.colombiatrespuntocero.com
The panel discussion afterwards can be viewed here, as well (all in Spanish). Note: even though I am actually presenting in English the overdup is Spanish and very much in the foreground. I will try and get an English version, as well - stay tuned.
El suizo GerlLeonhard, líder futurólogo experto en modelos de comercio electrónico, medios de comunicación e innovación fue el encargado del cierre de la Primera Cumbre Nacional de Contenidos Digitales, Colombia 3.0, realizada por el Ministerio TIC entre el 5 y el 8 de octubre. Después de cuatro días de análisis en los que se reunieron emprendedores, inversionistas, animadores, desarrolladores de aplicación y representantes de la industria de los contenidos digitales del mundo terminó Colombia 3.0. En la cumbre participaron 30 conferencistas nacionales y 50 internacionales, quienes se reunieron en 14 eventos simultáneos.Las distintas actividades y conferencias fueron seguidas en línea en 23 ciudades del país y 15 países. De igual manera se tuvo la participación de Siggraph, una asociación mundial de animación gráfica y técnicas interactivas, espacio en que 19 expertos en animación compartieron sus experiencias exitosas en las firmas más importantes del mundo de esta industria. Bogotá 7 de octubre de 2011.En su intervención GerlLeonhard, realizó un detallado análisis de los cambios que han sufrido los medios tradicionales al migrar a los medios sociales como Facebook, Twitter y otras redes sociales. Además,Leonhard anotó que en la actualidad se vive una cultura de la banda ancha y son los “prosumidores”, consumidores activos, los que producen contenidos digitales.
Mencionó el experto suizo que el mundo digital está regido por la relevancia y no solamente por la distribución, según Leonhard, los contenidos digitales deben ser depurados antes de ser distribuidos a los distintos públicos y subrayó que la nueva economía digital que se está viviendo en la actualidad debe iniciarse desde Internet y especialmente desde los dispositivos móviles. Anotó también Leonhard, que el usuario es quien genera los contenidos digitales en la actualidad através de distintos dispositivos móviles. En su intervención, señaló además que la tendencia actual se desarrolla a través de lo móvil, lo social y lo local. Ademásindicó, en este sentido,que para el 2015se esperaque 7.1 trillones de dispositivos móviles sean usados en el mundo.
18 minutes can be quite short, I think; I always feel a bit rushed as a consequence. But either way, I would love to get your feedback on what you think about this fast-paced presentation; so please leave your comments below or email me. To make this a bit easier, here is the PDF (18MB) of my slides: TedXWarwick Gerd Leonhard PDF. Provided under the usual creative commons attribution non-commercial license, just like all my other slideshows and videos. Most other TedXWarwick can be found here. You can download my book "Friction is Fiction" here (free and hopefully 'friction-less' PDF), or buy a dead-tree version here.
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