Just got this new video - it was a good talk, imho, even if the camera angle is kind of odd... so check it out. Thanks to Incisive Media for making this available; more details on the conference are available here
My topic: "Everybody is talking about 'data is the new oil' aka big-data. SoLoMo (social local mobile) is the battle cry of the day. Human-machine interfaces are rapidly evolving and may quickly become commonplace (think Google Glasses, MSFT Kinect), artificial intelligence is the geek-phrase-of-the-day, and Kurzweil says the singularity is near/here. So how will our world really change in the next 5 years, i.e. the way we communicate, get information, create, buy and sell, travel, live and learn? What are the biggest threats and the hottest opportunities - not just in financial terms, but also in societal and human terms...?" Here is the PDF with my slides.
I was interviewed before my presentation at IAB NL's Mobile Inspiration Congress (see the PDF here), by Joris Heukelom (chairman of IAN Netherlands and Owner of MakerStreet). A good summary on many of the key issues that will impact the future of advertising, mobile and social.
"News Corp. CEO Rupert Murdoch has only been on Twitter for two weeks now, and I’m now dubbing him the new @ShitMyDadSays. He holds nothing back on the social site, and has already stirred up some stuff by admitting MySpace screwed the pooch.
Attention is the new currency is one of my favorite memes. So: simply tweet about my 2009 book Music 2.0 (even if you already have it, in print or as PDF) and receive the link to the free download. Use this link to PAY WITH A TWEET and spread the word. If you really must get a dead-tree edition, the print version can be ordered via my bookstore at Lulu.com
About Music 2.0 (from the free mobile site): "This book was self-published in 2009 and is an edited collection of my best essays on the future of the music industry, and continues the work I presented in my first book, The Future of Music, co-written with Dave Kusek. It further describes what I think the next generation of music companies will actually look like – hence the term Music 2.0, a description derived from the now increasingly popular “Web 2.0.” I have been writing and blogging about digital music and the next generation of the music industry for almost four years now – in airplanes, taxis, trains, busses, hotel lobbies, conference halls, and at home. In Internet time (and it certainly feels that way to me), this is almost forever! In many ways my message and my opinions may have evolved a bit but the bottom lines and visions have not changed a whole lot.
Looking back at some 1,000 blog posts and over 20 essays it is evident that by far the most often covered subject is indeed what I (and many other people – I make no claim to having invented this moniker!) have come to call Music 2.0, the new principles that define the next iteration of the music business. All of this is also closely connected with a few other terms that I have co-coined and have come to be associated with: Music Like Water (MLW), the Flat Rate for Music, Feels Like Free (FLF), the Usator, Friction is Fiction, and the People Formerly Known As Consumers. In this book, I aim to just fine-tune the best of my writings from the past four years, while not altering the content too much, in order to preserve the timeliness and context of when it was actually written..."
You can also read the book on pretty much any mobile device just by going to MusicFutures.com.
Also, be sure to follow my music-business specific tweets via @music2dot0. To see all my blog posts on the Music 2.0 book (and the topics covered in the book) please go here. For the music-business specific videos, visit my Youtube channel. Slideshows are here.
Many of you may be following my various Twitter streams such as @gleonhard (my main and most popular channel, usually delivers short comments on what I read elsewhere, always-a-link-concept), @futuresagency (my company's account, with news, updates and retweets from our partners and speakers), @dailywisdoms (the name says it all), @futurefeed (where all Futures Agency partners can tweet futuristic stuff they find relevant), @futurememes (where we are building a video-centric twitter stream based on the budding FutureMemes.org tumblr blog), @music2dot0 (all tweets pertaining to the topic of my 2nd book, Music 2.0) or @derfuturist (tweets and updates in German, mostly).
What is sometimes lacking is the ability to actually reply publicly and have something akin to a conversation, i.e. less broadcast and more narrowcast. This has been hard to do using my @gleonhard account because many of my followers seem to find it rather irrating to see too many replies in my twitter stream, and have let me know that they don't like to have to follow other people's conversation.
I have therefore decided to establish a twitter channel that is dedicated only to conversations, at @talktogerd . You can follow me there and ask any question you want, or comment on my work, and I will try to respond to you right away. I hope you like the idea and will follow me there, as well.
Today is a very big day for me. My new Kindle book "The Future of Content" just went online at Amazon, and is already gaining a lot of traction. You can view a very short video greeting about the book on my GerdTube channel (Youtube:)
Of course I would be very happy if you would consider buying the book for yourself (only $3.90, Kindle-only) but beyond that it would be really great if you could help me spread the word via rating and / or 'liking' the book on the Amazon.com page, tweeting about it or just forwarding this mail to some friends that may be interested.
This review is from: The Future of Content (Kindle Edition)
"I challenge you to expand your brain and read this book. What Gerd Leonhard is always doing is informing the global brain (or the collective brain) in ways that help us all get where we're trying to go. He builds the buildings in front of us.
This collection points toward several compelling answers for content creators. As a writer who is already swimming in the changing currents of "content," I found it intensely informative. Leonhard shores up my courage to continue embracing a digital world without DRM, and ebook prices "for the masses." He makes the all-important concept of curation crystal clear. If you are providing any kind of content in print or on the web, it's relevant. If you want to stay on the front edge of content creation and publishing, it's basic. I'm making this book mandatory reading for my epublishing circles"
ABOUT "THE FUTURE OF CONTENT" Futurist Gerd Leonhard has been writing about the future of content i.e. music, film, TV, books, newspapers, games etc, since 1998. He has published 4 books on this topic, 2 of them on music (The Future of Music, with David Kusek, and Music 2.0). For the past 10 years Leonhard has been deeply involved with many clients in various sectors of the content industry, in something like 17 countries, and it’s been a great experience, he says. “I have learned a lot, I have listened a lot, I have talked even more (most likely:) and I think I have grown to really understand the issues that face the content industries - and the creators, themselves - in the switch from physical to digital media.”
This Kindle book is a highly curated collection of the most important essays and blog posts Leonhard has written on this topic, and even though some of it was written as far back as 2007 - “I believe it still holds water years later. I have tried to only include the pieces that have real teeth. Please note that the original date of each piece is shown here in order to allow for contextual orientation.” Leonhard’s intent to publish this via the amazing Amazon Kindle platform, exclusively, and at a very low price, is to make these ideas and concepts as widely available as possible while still trying to be an example of what digital, paperless distribution can look like, going forward.
This video is part of a new series of 5-7 minute videos I recorded here in Basel, Switzerland in July. This episode shows about how I use social networks and mobile-optimized platforms / apps to spread the word about what I do. I also provide a few examples of the most efficient and viral online branding concepts that I have tried during the past decade. You can download this video if you go to my GerdTube.net video channel (on Blip.tv) or just subscribe to my video podcasts in iTunes.
TNN will be bigger than CNN, including video and audio on Twitter, produced by the masses with rich filtering
One of the key differences between TNN and CNN is the filtering – there is none on Twitter whereas CNN has editors and verification.
In the decade of the reputation economy we will have more ways to assess news validity, though we will also need more finely tuned senses on what is or might be correct.
Twitter is an ocean whereas mainstream news is a dripfeed so it is more manageable. It is the role of the ecosystem around Twitter to filter the news firehose. Flipboard, paper.li, Twittertim.es, Geneio and so on are seeking to filter Twitter and social media.
One of Twitter’s revenue models is charging companies significant amounts for access to the full Twitter firehose, but the ‘Spritzer’ feed of 2% of the firehose is available for free.
In a world of information overload, Twitter is one of the most useful information sources if you know how to use it well.
For the most current insights and trends in the living networks, follow @rossdawson and @gleonhard on Twitter!
18 minutes can be quite short, I think; I always feel a bit rushed as a consequence. But either way, I would love to get your feedback on what you think about this fast-paced presentation; so please leave your comments below or email me. To make this a bit easier, here is the PDF (18MB) of my slides: TedXWarwick Gerd Leonhard PDF. Provided under the usual creative commons attribution non-commercial license, just like all my other slideshows and videos. Most other TedXWarwick can be found here. You can download my book "Friction is Fiction" here (free and hopefully 'friction-less' PDF), or buy a dead-tree version here.
I had a pretty amazing experience, last night, watching AlJazeera's coverage of the mind-boggling and sometimes heart-stopping events in Cairo, and monitoring Twitter (and yes, I contributed a bit, too) at the same time. I recorded this amazing, funny and scary, global stream of tweets, right before Hosni Mubarak was supposed to speak to the Egyptian people, at 10pm local time (in Cairo). Of course, he was late, so within 10 minutes, the hashtag #reasonsmubarakislate started to appear on Twitter and 10s of 1000s of tweets with some pretty funny, sometimes downright scary, and often insightful comments appeared.
To me, this event showed the amazing power of the Internet (and Twitter, in particular) to connect like-minded people and create something pretty amazing, on the fly, together, and for no commercial reason.
When Mubarak finally did appear, live on Egpytian TV, it was seriously disappointing, though. This tweet sums it up the best: Revolution 2.0 meets Dictator 1.0
I used Twitterfall.com to display the feed, btw, and ScreenFlow (on my Mac) to record it. You can watch the entire 19 minutes of the stream here, on my Youtube channel (and there are some more treasures there, for sure).
This is a good one - loads of information in here, and pretty well recorded. More details and PDF with all slides, here. Enjoy and spread the word. Subscribe to my video RSS feed, here, if you want (download all videos directly to iTunes, watch on your iPod etc).
Increases brain power for content creators, October 25, 2011
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